Fruit Powder Market

Market Overview:

The global fruit powder market size reached US$ 18.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 24.3 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028. The increasing awareness about health and wellness among consumers, the rising product adoption in the food and beverage industry, and the growing popularity of vegan and plant-based diets are some of the major factors propelling the market.

Fruit powder is obtained by drying and pulverizing fresh fruits. The process involves removing the moisture from the fruits while preserving their nutritional value and flavor. The dried fruits are then ground into a fine powder, which can be used as an ingredient in various food and beverages. Fruit powders are made from a wide variety of fruits, including berries, citrus fruits, tropical fruits, apples, pears, and more. They are known for their concentrated fruit flavor and aroma, which can be used to enhance the taste of different food and beverage products. They are also used as natural flavorings, colorings, and nutritional supplements in various applications such as bakery products, smoothies, juices, desserts, yogurt, cereal bars, and confectionery.

The market is primarily driven by the changing lifestyle patterns and the increasing consumer inclination toward convenient food products with high nutritional content. In addition, the increasing utilization of fruit powder in the personal care industry to manufacture cosmetics, creams, serums, and lotions as they assist in reducing inflammation, irritation, hyperpigmentation, and the early signs of aging, represent another major growth-inducing factor. Moreover, fruit powders offer convenience and longer shelf life compared to fresh fruits. They can be easily stored and transported, and their powder form makes them highly versatile for use in a wide range of food and beverage products. This convenience factor has attracted consumers looking for easy-to-use and long-lasting fruit-based ingredients. Besides this, the escalating demand for organic food products and the rising disposable incomes of consumers are also creating a favorable market outlook across the globe.

Fruit Powder Market Trends/Drivers:

Increasing awareness about health and wellness among consumers

As consumers become more health-conscious, there is a growing demand for nutritious food options. Fruit powders are considered a healthy choice as they retain numerous essential vitamins, minerals, antioxidants, and dietary fiber found in fresh fruits. They offer a convenient way to incorporate these nutritional benefits into various food and beverage products. Moreover, consumers are increasingly seeking natural and clean label products made with minimal processing and without artificial additives or preservatives. Fruit powders are typically made from real fruits with minimal processing, making them a desirable choice for health-conscious consumers who prioritize natural ingredients.

Rising product adoption in the food and beverage industry

Fruit powders represent a versatile ingredient that can be used to enhance the flavor, aroma, and color of various food and beverage products. As a result, they are widely utilized in a wide range of food and beverage applications, including bakery products, beverages, confectionery, dairy products, snacks, and nutritional supplements. Besides this, fruit powders offer convenience and longer shelf life compared to fresh fruits. This is particularly advantageous for the food and beverage industry as it allows manufacturers to incorporate fruit flavors into products without the challenges of seasonal availability, short shelf life, and potential spoilage. Fruit powders also enable the creation of unique flavor combinations and exotic fruit profiles, thereby further enhancing consumer appeal and market competitiveness.

Growing popularity of vegan and plant-based diets

Fruit powders are derived from real fruits, making them a plant-based ingredient that aligns well with vegan and plant-based diets. They provide a natural and concentrated fruit flavor that can be used to enhance the taste of various plant-based dishes, such as smoothies, plant-based milk alternatives, desserts, and baked goods. Moreover, vegan and plant-based diets place emphasis on obtaining a wide range of nutrients from plant sources. Fruit powders, with their nutritional profile, can be used to boost the nutritional content of vegan and plant-based products. They provide an additional source of vitamins and minerals, contributing to the overall nutrient density of plant-based meals and snacks.

Fruit Powder Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on fruit type, technology, distribution channel, and application.

Breakup by Fruit Type:

• Grape
• Apple
• Mango
• Banana
• Berries
• Others
   

Mango dominates the market

The report has provided a detailed breakup and analysis of the market based on the fruit type. This includes grapes, apples, mangoes, bananas, berries, and others. According to the report, mangoes represented the largest segment.

Mango fruit powder is a form of dried, ground ripe mangoes that can be used as an ingredient in food and drink products and nutritional supplements. It is used as a natural sweetener and to add flavor and color to food products. Further, it can be used in smoothies, yogurt, oatmeal, baked goods, and as a topping for ice cream. It is also a source of vitamin C and other beneficial compounds that may have health benefits such as reducing the risk of heart diseases and cancer and improving skin health. Such associated advantages are catalyzing its demand.

Moreover, due to the increasing availability and consumption of apples throughout the world, their scope of application is also increasing, which is projected to drive the market.

Breakup by Technology:

• Freeze Dried
• Spray Dried
• Vacuum Dried
• Drum Dried
   

Spray dried fruit powder holds the largest share in the market

A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes freeze dried, spray dried, vacuum dried, and drum dried. According to the report, spray dried accounted for the largest market share.

The adoption of spray drying method for fruit powder is increasing due to its ability to preserve fruits by removing moisture, which increases the shelf life of the powder. Also, spray drying method is a low-cost method of preserving fruits, which further makes the resulting powder more cost-effective than other fruit ingredients. As a result, consumers tend to prefer spray dried fruit powder because of its affordability. Besides this, the growing utilization of spray dried fruit powder in various applications such as a flavoring, coloring, and sweetening agent in food and beverages, cosmetics, pharmaceuticals, and other consumer products is also contributing to the market growth.

Freeze dried technology also holds a significant share of the market. Consumers are inclined towards buying freeze-dried fruit powder as it can be used in smoothies, yogurt, cereal, or as a topping for desserts. Additionally, freeze-dried fruit powder can be used as a natural sweetener in various recipes as a sugar substitute, which is escalating its demand.

Breakup by Distribution Channel:

• Business to Business
• Business to Consumer
  • Supermarkets and Hypermarkets
  • Food and Drink Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others
     

Business-to-business accounts for the majority of the share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes business-to-business and business to consumer (supermarkets and hypermarkets, food and drink specialty stores, convenience stores, online stores, and others). According to the report, business-to-business accounted for the largest market share.

B2B transactions often involve larger quantities of products being purchased compared to individual consumer purchases. Fruit powders are frequently used as ingredients by food and beverage manufacturers, catering companies, and other businesses in the food industry. These businesses typically require fruit powders in bulk quantities to meet their production needs. As a result, B2B transactions account for a significant portion of the market.

The growing availability of a wide range of fruit powder products at affordable price points to cater to different consumer segments has accelerated the business to consumer (B2C) sales of fruit powder globally. The B2C segment is also driven by the continuous expansion of new packaging and delivery methods, which make it more convenient for consumers to use fruit powder.

Breakup by Application:

• Bakery
• Confectionery
• Snacks and RTE Products
• Dairy
• Beverages
• Soups and Sauces
• Others
   

Beverages represent the leading application segment

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bakery, confectionery, snacks and RTE products, dairy, beverages, soups and sauces, and others. According to the report, beverages accounted for the largest market share.

The growing trend of clean-label claims in beverages and increasing popularity of organic beverages is promoting the growth of fruit powders in beverages. They provide a concentrated and natural fruit flavor that can be added to water, juices, smoothies, sodas, tea, coffee, and other beverages. Fruit powders offer a convenient way to incorporate fruit flavors into beverages, making them more appealing to consumers who enjoy fruity and refreshing drinks. Moreover, fruit powders retain the nutritional benefits of fresh fruits, including vitamins, minerals, antioxidants, and dietary fiber. By incorporating fruit powders into beverages, manufacturers can add nutritional value to their products. This appeals to consumers who seek functional and healthier beverage options.

The growing utilization of fruit powder by several bakery manufacturers to increase the aesthetic appeal and to enhance the nutritional content of the products such as cookie, biscuit, cake, bread, and pastry is driving the market for fruit powder in the bakery segment.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The European fruit powder market is driven by the rising trend of healthy snacks in the region. Consumers are increasing their focus on superior-quality ingredients that meet clean-label requirements, which is escalating the product demand. Furthermore, the high purchasing power of the regional population is driving the demand for advanced and organic food products, which are leading to increased application of fruit powders in the food manufacturing industry. Moreover, companies in the region are actively involved in expanding their product portfolio by launching new products, which is anticipated to propel the market growth during the forecast period.

Competitive Landscape:

The global fruit powder market is fragmented in nature due to the presence of a large number of international and regional players that offer fruit powders at competitive prices. Presently, various key players are actively expanding their product portfolio and investing in research and development to create innovative fruit powder solutions for the food and beverage industry. They are also providing clean label, natural fruit powder products to meet the evolving consumer demands. Moreover, several key players are developing innovative drying technologies to preserve the nutritional content and quality of fruit powder to offer premium fruit powder products with minimal processing and maximum nutritional value. They are also engaging in collaborations, partnerships, and mergers and acquisitions to expand their consumer base and strengthen their foothold in the market.

The report has provided a comprehensive analysis of the competitive landscape in the global fruit powder market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Aarkay Food Products Ltd.
• Döhler Group SE
• Drytech Processes (I) Pvt Ltd
• European Freeze Dry
• FutureCeuticals Inc. (R. J. Van Drunen & Sons Inc.)
• Iprona SpA
• Kanegrade Ltd
• Nutradry Pty Ltd
• Paradise Fruits Solutions GmbH & Co. KG
• Saipro Biotech Private Limited
• The Green Labs LLC
• Watershed Foods LLC

Recent Developments:

• Dohler recently acquired the dry ingredient specialist, Molda, a company based in Germany to include product like freeze-dried fruits, fruit granulates, fruit pieces, and fruit powders to its product portfolio.
• Kanegrade introduced Pomegranate Powder, a pink/yellow powder with a flavor and aroma of the fruit produced by low-temperature spray-drying. It also has hygroscopic characteristics.
• Paradise Fruits Solutions GmbH & Co. KG launched frozen fruit granules and powders ideal for chocolate, pastry and bakery products.

Fruit Powder Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the fruit powder market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global fruit powder market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the fruit powder industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.