According to the latest report by IMARC Group, titled “Functional Shots Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global functional shots market is expected to grow at a CAGR of 12.19% during 2022-2027. Functional shots are non-alcoholic beverages fortified with specific nutrients to provide various health benefits. They are rich in carbohydrates, electrolytes, minerals, vitamins, dietary fibers, and probiotics. Enhanced water, sports and energy drinks, yogurt, fruit juice, ready-to-drink (RTD) teas, wellness shots, vegetable smoothies, and cold coffee are some commonly available functional shots. They can be prepared using several ingredients, such as spirulina, reishi mushrooms, ginger, garlic, onion, black pepper, moringa, horseradish, seaweed, and habanero pepper. Functional shots are widely consumed to improve general wellness and gut health, provide instant energy, enhance focus, and cure hangovers. They also boost immunity, improve sleep, reduce stress levels, promote digestion, and enhance cognitive functions. 

Functional Shots Market Trends:

The rising health consciousness among consumers is one of the primary factors driving the market growth. The increasing consumer focus on managing their health through better approaches is facilitating the demand for functional shots that provide anti-inflammatory benefits, relieve stress, detoxify the body, improve brain function, promote calmness, and reduce the risk of sleep apnea, diarrhea, ingestion, and bowel diseases. In addition to this, the increasing demand for RTD functional drinks that offer enhanced convenience, easy storage, and better shelf-life is acting as another growth-inducing factor. Furthermore, the widespread product adoption due to rising consumer participation in sports and allied activities to boost endurance, enhance sprinting, improve strength, increase performance at altitude, provide instant energy, and reduce inflammation is positively influencing the market growth.  Apart from this, the introduction of exotic ingredients, such as hemp cannabidiol (CBD), activated charcoal, guayusa, resveratrol, ashwagandha, berries, kudzu, and dandelion are providing an impetus to the market growth. Additionally, manufacturers are introducing new flavors, such as pineapple, mango, lime berry, apple cider vinegar, turmeric, ginger, and beetroot, which, in turn, is propelling the market growth. Moreover, the integration of aseptic processing and packaging solutions that offer fresh taste and maximum shelf-life without using preservatives is favoring the market growth. Other factors, including rising expenditure capacities of consumers, easy product availability across e-commerce platforms, and increasing research and development (R&D) activities in food engineering, are anticipated to drive the market growth. 

Market Summary:

• On the basis of the product, the market has been divided into energy, immunity, detox, and others.
• Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online stores, and others.
• On a regional basis, the market has been categorized into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others), Latin America (Brazil, Mexico, and Others), and Middle East and Africa.
• The competitive landscape of the industry has also been examined, with some of the key players being AriZona Beverages USA, EBOOST, Hardcell LLC, Hawaiian OLA, Kuli Kuli Inc., Living Essentials LLC, LXR Biotech LLC, PepsiCo Inc. and Royal Pacific Foods.
   

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