Global Functional Shots Market to Grow at 11.6% During 2024-2032, Catalyzed by Increasing Consumer Awareness Towards Healthy Lifestyle

June 15, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “Functional Shots Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," the global functional shots market is expected to grow at a CAGR of 11.6% during 2024-2032. Functional shots refer to concentrated beverages that deliver health-specific benefits in a convenient and efficient manner. They are formulated using several ingredients, such as ginger, beetroot, ginseng, cranberry, echinacea, ashwagandha, flavorings, and sweeteners. Functional shots are rich in vitamins, amino acids, probiotics, adaptogens, antioxidants, fibers, calcium, iron, zinc, magnesium, and potassium. They are designed to detoxify the body, improve energy levels, enhance alertness, boost the immune system, promote healthy gut bacteria, and increase cognitive function. Functional shots also aid in improving athletic performance, maintaining hydration, and supporting post-exercise recovery. They also help in weight management, strengthening bones and joints, uplifting mood, reducing oxidative stress, and alleviating symptoms of hangover.


Global Functional Shots Market Trends:

The increasing consumer awareness towards maintaining a healthy lifestyle is one of the primary factors propelling the market growth. Functional shots offer targeted delivery of essential nutrients, bioactive compounds, and functional ingredients to the body, which aids in combating fatigue, boosting energy, improving digestion, supporting immunity, detoxifying the liver, improving sleep, increasing focus, and promoting overall health. Along with this, the widespread product adoption due to changing consumer lifestyles and hectic schedules is acting as another growth-inducing factor. Furthermore, the rising participation in sports and allied activities is facilitating product demand as it enhances athletic performance, promotes muscle recovery, and improves overall fitness. Additionally, the introduction of new and exotic flavors, such as grapefruit, lime, apple, raspberry, and mint, which offer a refreshing taste, enhance palpability, and increase overall customer experience, are positively influencing the market growth. Apart from this, the growing demand for clean-label products that are made from natural ingredients and do not contain artificial flavors and sweeteners is supporting the market growth. Moreover, aggressive marketing and promotional activities by manufacturers through social media campaigns, celebrity endorsements, and television (TV) commercials are contributing to the market growth. Other factors, including the rising geriatric population, increasing investment in developing innovative formulations, and the widespread product availability across various online retail platforms, are anticipated to drive the market growth. 


Market Summary:

  • On the basis of the product, the market has been divided into energy, immunity, detox, and others.
  • Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online stores, and others.
  • On a regional basis, the market has been categorized into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Among these, Asia Pacific represents the largest market.
  • The competitive landscape of the industry has also been examined, with some of the key players being AriZona Beverages USA, EBOOST, Hardcell LLC, Hawaiian OLA, Kuli Kuli Inc., Living Essentials LLC, LXR Biotech LLC, PepsiCo Inc. and Royal Pacific Foods.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AriZona Beverages USA, EBOOST, Hardcell LLC, Hawaiian OLA, Kuli Kuli Inc., Living Essentials LLC, LXR Biotech LLC, PepsiCo Inc. and Royal Pacific Foods
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
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Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


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Global Functional Shots Market to Grow at 11.6% During 2024-2032, Catalyzed by Increasing Consumer Awareness Towards Healthy Lifestyle
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