Functional Shots Market

Market Overview:

The global functional shots market is expected to exhibit a CAGR of 12.19% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Functional shots refer to non-alcoholic beverages fortified with specific nutrients to provide various health benefits. They are usually available in a wide variety of flavors and are customized to provide the desired quantity of carbohydrates, electrolytes, minerals, vitamins, dietary fibers and probiotics. Some of the commonly available functional shots include sports and energy drinks, yogurt, enhanced water, fruit juices and ready-to-drink (RTD) teas. They are manufactured using ingredients, such as onion, ginger, black pepper, beetroot, garlic, mushrooms and seaweed. Regular consumption of functional shots can aid in preventing bowel diseases, diarrhea and indigestion and improve the immune system.

The global market is primarily driven by the increasing health consciousness among the masses. Furthermore, the rising preference for ready-to-drink (RTD) beverages is also stimulating the market growth. With the shifting consumer preference from carbonated beverages towards concentrated nutritional concoctions, there is a significant increase in the demand for functional shots fortified with various natural ingredients. Additionally, various product innovations, such as the launch of vegan and plant-based functional shots in exotic flavors and attractive packaging, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by the product manufacturers through proliferating social media and e-commerce platforms, is also contributing to the growth of the market. Other factors, including the rising expenditure capacities of the consumers, along with extensive research and development (R&D) activities in the field of food engineering, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global functional shots market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

• Energy
• Immunity
• Detox
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AriZona Beverages USA, EBOOST, Hardcell LLC, Hawaiian OLA, Kuli Kuli Inc., Living Essentials LLC, LXR Biotech LLC, PepsiCo Inc. and Royal Pacific Foods.

Report Coverage:

Key Questions Answered in This Report:

• How has the global functional shots market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global functional shots market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global functional shots market and who are the key players?
• What is the degree of competition in the industry?