Ghee refers to a clarified butter which is used for cooking, particularly in the South Asian and Middle Eastern delicacies. It is endowed with proteins, vitamins, potassium, calcium, phosphorus, selenium, anti-oxidants, fatty acids and butyric acids. Ghee is prepared by putting the butter on sim, eradicating impurities from the surface, pouring and retaining the clear fat and eliminating the solid residue. The appearance of ghee, such as its texture, colour and taste, depends upon the quality of the butter and the source of milk. A new research report titled “Ghee Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2023” by IMARC Group estimates that the global ghee market reached a volume of 5.6 Million Tons in 2017. The report further anticipates the market to exceed 7 Million Tons by 2023, at a projected CAGR of 4.5% over the forecast period.
Global Ghee Market Drivers/Constraints:
- Ghee is associated with several health benefits as it is high in vitamin A, E and K, promotes weight loss, improves digestion and eyesight, soothes inflammation, strengthens immunity and bones, cures cough, relieves constipation, cures thyroid dysfunction, etc. This acts as one of the primary factors influencing the growth of the global ghee market.
- Another major factor which is propelling the market growth include thriving food industry. Ghee is extensively used in the production of various food products like dairy items, bakery and ice-cream, in developed as well as developing regions.
- Some of the other factors proliferating the global demand for ghee is the rising population, increasing disposable incomes and a strong demand for ghee from the developing regions.
- However, excess consumption of ghee can lead to cardiovascular diseases. This represents one of the vital factors impeding the market growth.
On the basis of source, the global ghee market is segregated as cow, buffalo and mixed. Currently, ghee acquired from the cow’s milk accounts for the majority of the market share. This is due to the fact that cow’s ghee plays a crucial role in various Ayurvedic medicines.
Based on end-use, the report finds that retail represents the largest end-use segment of ghee, followed by institutional.
Distribution Channel Insights:
On the basis of distribution channel, supermarkets and hypermarkets are the biggest segment as they serve convenience to the consumers, followed by convenience stores, speciality stores, online and others.
The global ghee market is fragmented with a number of small and large manufacturers who are competing with each other in terms of prices and quality. There is a rigid competition in the market which makes it difficult for small players to enter. Some of the leading players operating in the market are:
- SMC Group – Madhusudan
- VRS Foods
- RSD Group (Gopaljee)
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