The latest report by IMARC, titled “Hair Mask Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, finds that the global hair mask market size reached US$ 661.3 Million in 2022. Hair masks are treatments formulated with butter, oils, and other nourishing ingredients that help nourish and moisturize hair. These hydrating hair masks absorb the hair and nurture it more as compared to conventional shampoos and conditioners. They aid in reducing hair fall and damage while maintaining a healthy scalp and ensuring softer, shinier, and frizz-free hair. They are made from numerous products, including coconut oil, honey, eggs, avocado, bananas, olive oil, and aloe vera. Nowadays, hair masks are available in various forms, such as cream and clay-based formulas, which are suitable for dry, frizzy, damaged, and long hair.
Global Hair Mask Market Trends:
One of the primary factors driving the market is the rising pollution levels due to rapid urbanization and industrialization. Consequently, hair masks are gaining popularity as they assist in hair growth, improve texture, and maintain hair density. In line with this, they also help control the consequences of excessive usage of chemical treatments, harsh shampoos, and heating tools, such as curlers, blow dryers, and hair straighteners, thereby creating a positive market outlook. Besides this, the rising concern over maintaining the hair quality is augmenting the demand for this product. Furthermore, hair masks also possess the ability to treat dandruff and hair loss. This, along with the increasing number of online beauty tutorials and the surging demand for men’s grooming products, is positively influencing the market growth. Apart from this, the rising environmental consciousness amongst the masses is leading to the production of organic and silicone-free product variants. Moreover, the easy availability of hair masks on e-commerce platforms and numerous benefits, such as cashback, discounts, and a wide product range, offered on skincare products is providing a favorable market outlook. Looking forward, IMARC Group expects the market value to reach US$ 876.2 Million by 2028, expanding at a CAGR of 4.7% during the forecast period (2023-2028).
- Based on nature, the market has been divided into natural, organic, and synthetic.
- On the basis of the end user, the market has been bifurcated into individual and commercial.
- Based on the distribution channel, the market has been segmented into online and offline.
- Region-wise, the market has been classified into North America (the United States and Canada), Asia-pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
- The competitive landscape of the market has also been analyzed, with some of the key players being Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.
|Base Year of the Analysis
||Nature, End User, Distribution Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc
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