Global Hard Seltzer Market to Reach US$ 13.5 Billion by 2028, Impelled by the Rising Health Consciousness Among the Masses

May 04, 2022

According to the latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry, Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global hard seltzer market reached a value of US$ 6.3 Billion in 2022. Hard seltzer is a sparkling or carbonated beverage that is formulated using a blend of alcohol, fruit, malted rice or brewed cane sugar, flavorings, and soda water. Other ingredients, such as enzymes and bittering and stabilizing agents are also incorporated to improve and retain the flavor of the beverage. Hard seltzer is commonly available in various flavors, such as passionfruit, lime, watermelon, lemon, strawberry, tangerine and pomegranate, due to which is widely consumed as a rejuvenating and recreational drink. As compared to regular alcoholic drinks, hard seltzer is considered a healthier alternative as it is gluten-free with a low calorie, carbohydrate and sugar content.

Global Hard Seltzer Market Trends:

The rising health consciousness among the masses and the increasing demand for beverages with low alcohol by volume (ABV) content, especially among millennials, are creating a positive outlook for the market. In line with this, hard seltzer is gaining significant popularity amidst consumers with celiac disease, allergies, autoimmune disorders, and inflammatory diseases due to its gluten-free properties, which is favoring the market growth. Apart from this, various product innovations, such as the introduction of natural hard seltzer free from artificial preservatives, flavorings, or sweeteners that is fermented using sugar and yeast and then flavored with natural fruit concentrates, are providing an impetus to the market growth. Additionally, the increasing demand for ready-to-drink (RTD) sparkling beverages due to the hectic lifestyle and busy schedules is positively impacting the market growth. Other factors, including the launch of hard seltzer in innovative flavor profiles, rapid expansion in the food and beverage (F&B) industry and the rising expenditure capacities of customers, are anticipated to drive the market toward growth. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 13.5 Billion by 2028, growing at a CAGR of 13.46% during 2023-2028.

Market Summary:

  • On the basis of the ABV content the market has been classified into 1% to 4.9%, 5% to 6.9%, and 7% and above.
  • Based on the packaging material, the market has been divided into cans, glass, and others.
  • On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, online stores, and others.
  • Based on the flavour, the market has been divided into cherry, grapefruit, mango, lime and others.
  • Based on region, the market has been categorized into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others) Latin America (Brazil, Mexico and others), Middle East and Africa.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer.


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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Hard Seltzer Market to Reach US$ 13.5 Billion by 2028, Impelled by the Rising Health Consciousness Among the Masses
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