Global Hard Seltzer Market to Reach US$ 20.0 Billion by 2032, Stimulated by the Rising Consumption of Alcoholic Beverages

October 03, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “Hard Seltzer Market Report by ABV Content (1% to 4.9%, 5% to 6.9%, 7% and Above), Packaging Material (Cans, Glass, and Others), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, and Others), Flavor (Cherry, Grapefruit, Mango, Lime, and Others), and Region 2024-2032,” the global hard seltzer market size reached US$ 7.1 Billion in 2023. Hard seltzer is an alcoholic beverage that is prepared by fermenting cane sugar or malted barley and then carbonating the resulting liquid. It is a light drink and has a refreshing taste, often infused with various natural flavors, such as lime, berry, or mango. It is generally low in calories and carbohydrates, making it a favored choice for health-conscious consumers. Its appeal also lies in its gluten-free options and versatility, as it can be consumed on its own or used as a base for mixed drinks. The beverage is seeing a rise in popularity, particularly among individuals who are mindful of their health and those with specific medical conditions such as allergies, celiac disease, and various inflammatory or autoimmune disorders.

Global Hard Seltzer Market Trends:

The global market is primarily driven by changing consumer preferences that are evolving toward beverages that are perceived as healthier or less indulgent. Hard seltzers typically contain fewer calories and carbohydrates compared to traditional beers or mixed drinks, making them a popular choice among health-conscious individuals. Moreover, the versatility of hard seltzer appeals to a broad audience. Whether enjoyed alone or as a cocktail base, its various flavors offer something for everyone. This flexibility also makes it a favorite for social gatherings and events. In addition to health and versatility, convenience plays a significant role. Hard seltzers are often sold in ready-to-drink cans, making them easy to transport and consume without the need for additional mixers or equipment. This convenience factor has resonance with younger consumers, including millennials and Gen Z, who are a vital demographic for the market's growth. Besides, the legal framework allowing for the sale and consumption of alcoholic beverages, including hard seltzers, remains generally favorable, further facilitating the market. Furthermore, marketing strategies, including social media campaigns and influencer endorsements, have also contributed to raising awareness and driving sales. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 20.0 Billion by 2032, exhibiting a CAGR of 11.8% during 2024-2032.

Market Summary:

  • Based on the ABV content, the market has been segmented into 1% to 4.9%, 5% to 6.9%, and 7% and above. Currently, 5% to 6.9% represents the largest market segment.
  • On the basis of the packaging material, the market has been divided into cans, glass, and others. Among these, cans exhibit a clear dominance in the market.
  • Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, online stores, and others. Among these, supermarkets and hypermarkets account for the largest market share.
  • On the basis of the flavor, the market has been divided into cherry, grapefruit, mango, lime, and others. Among these, cherry exhibits a clear dominance in the market.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Among these, North America holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product
  • Distribution Channel
  • Region 
Products Covered
  • Wine: Still, Fortified, Low-alcohol, Sparkling
  • RTD Cocktails: Malt-based, Spirit-based, Wine-based
  • Hard Seltzers: Malt-based, Spirit-based, Wine-based
Distribution Channels Covered On-trade, Liquor Stores, Online Stores, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Bacardi Limited, Brown–Forman Corporation, Constellation Brands Inc., Diageo plc, E. & J. Gallo Winery, Sula Vineyards, Suntory Holdings Limited, Union Wine Company, etc. (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
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Global Hard Seltzer Market to Reach US$ 20.0 Billion by 2032, Stimulated by the Rising Consumption of Alcoholic Beverages
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