Hard Seltzer Market

Market Overview:

The global hard seltzer market exhibited strong growth during 2015-2020. Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases.

The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable. Looking forward, IMARC Group expects the global hard seltzer market to grow at a CAGR of around 11% during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, ABV content, packaging material, distribution channel and raw material.

Breakup by ABV Content:

• 1% to 4.9%
• 5% to 6.9%
• 7% and Above
   

Breakup by Packaging Material:

• Cans
• Glass
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Online Stores
• Others
   

Breakup by Raw Material:

• Sparkling Water
• Carbonated Water
• Alcohol
• Fruit Flavours
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer.

Key Questions Answered in This Report:

• How has the global hard seltzer market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global hard seltzer market?
• What are the key regional markets?
• What is the breakup of the market based on the ABV content?
• What is the breakup of the market based on the packaging material?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the raw material?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global hard seltzer market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Hard Seltzer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by ABV Content
    6.1    1% to 4.9%
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    5% to 6.9%
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    7% and Above
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Packaging Material
    7.1    Cans
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Glass
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Online Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Raw Material
    9.1    Sparkling Water
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Carbonated Water
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Alcohol
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Fruit Flavours
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Anheuser-Busch InBev
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Barefoot Cellars (E. & J. Gallo Winery)
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Blue Marble Cocktails Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Ficks & Co
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Future Proof Brands LLC
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Lift Bridge Brewing Co.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    Oskar Blues Brewery
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    White Claw Hard Seltzer
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio

List of Figures

Figure 1: Global: Hard Seltzer Market: Major Drivers and Challenges
Figure 2: Global: Hard Seltzer Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Hard Seltzer Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Hard Seltzer Market: Breakup by ABV Content (in %), 2020
Figure 5: Global: Hard Seltzer Market: Breakup by Packaging Material (in %), 2020
Figure 6: Global: Hard Seltzer Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Global: Hard Seltzer Market: Breakup by Raw Material (in %), 2020
Figure 8: Global: Hard Seltzer Market: Breakup by Region (in %), 2020
Figure 9: Global: Hard Seltzer (1% to 4.9%) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Hard Seltzer (1% to 4.9%) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Hard Seltzer (5% to 6.9%) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Hard Seltzer (5% to 6.9%) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Hard Seltzer (7% and Above) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Hard Seltzer (7% and Above) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Hard Seltzer (Cans) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Hard Seltzer (Cans) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Hard Seltzer (Glass) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Hard Seltzer (Glass) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Hard Seltzer (Other Packaging Materials) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Hard Seltzer (Other Packaging Materials) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Hard Seltzer (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Hard Seltzer (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Hard Seltzer (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Hard Seltzer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Hard Seltzer (Sparkling Water) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Hard Seltzer (Sparkling Water) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Hard Seltzer (Carbonated Water) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Hard Seltzer (Carbonated Water) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Hard Seltzer (Alcohol) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Hard Seltzer (Alcohol) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Hard Seltzer (Fruit Flavours) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Hard Seltzer (Fruit Flavours) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Hard Seltzer (Other Raw Materials) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Hard Seltzer (Other Raw Materials) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: North America: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: North America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: United States: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: United States: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Canada: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Canada: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Asia-Pacific: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Asia-Pacific: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: China: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: China: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Japan: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Japan: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: India: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: India: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: South Korea: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: South Korea: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Australia: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Australia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Indonesia: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Indonesia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Others: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Europe: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Europe: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Germany: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Germany: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: France: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: France: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: United Kingdom: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: United Kingdom: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Italy: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Italy: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Spain: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Spain: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Russia: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Russia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Others: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Latin America: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Latin America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Brazil: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Brazil: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Mexico: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Mexico: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Others: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Middle East and Africa: Hard Seltzer Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Middle East and Africa: Hard Seltzer Market: Breakup by Country (in %), 2020
Figure 85: Middle East and Africa: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Global: Hard Seltzer Industry: SWOT Analysis
Figure 87: Global: Hard Seltzer Industry: Value Chain Analysis
Figure 88: Global: Hard Seltzer Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Hard Seltzer Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Hard Seltzer Market Forecast: Breakup by ABV Content (in Million US$), 2021-2026
Table 3: Global: Hard Seltzer Market Forecast: Breakup by Packaging Material (in Million US$), 2021-2026
Table 4: Global: Hard Seltzer Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Hard Seltzer Market Forecast: Breakup by Raw Material (in Million US$), 2021-2026
Table 6: Global: Hard Seltzer Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Hard Seltzer Market: Competitive Structure
Table 8: Global: Hard Seltzer Market: Key Players