Market Overview:
The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour.
Breakup by ABV Content:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
Breakup by Packaging Material:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Others
Breakup by Flavour:
- Cherry
- Grapefruit
- Mango
- Lime
- Others
Breakup by Region:
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- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
ABV Content, Packaging Material, Distribution Channel, Flavour, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global hard seltzer market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global hard seltzer market?
- What are the key regional markets?
- What is the breakup of the market based on the ABV content?
- What is the breakup of the market based on the packaging material?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the flavour?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global hard seltzer market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Hard Seltzer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by ABV Content
6.1 1% to 4.9%
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 5% to 6.9%
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 7% and Above
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Packaging Material
7.1 Cans
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Glass
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Flavour
9.1 Cherry
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Grapefruit
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Mango
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Lime
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Anheuser-Busch InBev
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Barefoot Cellars (E. & J. Gallo Winery)
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Blue Marble Cocktails Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Ficks & Co
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Future Proof Brands LLC
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Lift Bridge Brewing Co.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Oskar Blues Brewery
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 White Claw Hard Seltzer
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
List of Figures
Figure 1: Global: Hard Seltzer Market: Major Drivers and Challenges
Figure 2: Global: Hard Seltzer Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Hard Seltzer Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Hard Seltzer Market: Breakup by ABV Content (in %), 2021
Figure 5: Global: Hard Seltzer Market: Breakup by Packaging Material (in %), 2021
Figure 6: Global: Hard Seltzer Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Hard Seltzer Market: Breakup by Flavour (in %), 2021
Figure 8: Global: Hard Seltzer Market: Breakup by Region (in %), 2021
Figure 9: Global: Hard Seltzer (1% to 4.9%) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Hard Seltzer (1% to 4.9%) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Hard Seltzer (5% to 6.9%) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Hard Seltzer (5% to 6.9%) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Hard Seltzer (7% and Above) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Hard Seltzer (7% and Above) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Hard Seltzer (Cans) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Hard Seltzer (Cans) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Hard Seltzer (Glass) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Hard Seltzer (Glass) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Hard Seltzer (Other Packaging Materials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Hard Seltzer (Other Packaging Materials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Hard Seltzer (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Hard Seltzer (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Hard Seltzer (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Hard Seltzer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Hard Seltzer (Cherry) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Hard Seltzer (Cherry) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Hard Seltzer (Grapefruit) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Hard Seltzer (Grapefruit) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Hard Seltzer (Mango) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Hard Seltzer (Mango) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Hard Seltzer (Lime) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Hard Seltzer (Lime) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Hard Seltzer (Other Flavours) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Hard Seltzer (Other Flavours) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: North America: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: North America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: United States: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: United States: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Canada: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Canada: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Asia-Pacific: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Asia-Pacific: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: China: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: China: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Japan: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Japan: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: India: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: India: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: South Korea: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: South Korea: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Australia: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Australia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Indonesia: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Indonesia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Others: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Europe: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Europe: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Germany: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Germany: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: France: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: France: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: United Kingdom: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: United Kingdom: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Italy: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Italy: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Spain: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Spain: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Russia: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Russia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Others: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Latin America: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Latin America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Brazil: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Brazil: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Mexico: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Mexico: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Others: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Middle East and Africa: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Middle East and Africa: Hard Seltzer Market: Breakup by Country (in %), 2021
Figure 85: Middle East and Africa: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Global: Hard Seltzer Industry: SWOT Analysis
Figure 87: Global: Hard Seltzer Industry: Value Chain Analysis
Figure 88: Global: Hard Seltzer Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Hard Seltzer Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Hard Seltzer Market Forecast: Breakup by ABV Content (in Million US$), 2022-2027
Table 3: Global: Hard Seltzer Market Forecast: Breakup by Packaging Material (in Million US$), 2022-2027
Table 4: Global: Hard Seltzer Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Hard Seltzer Market Forecast: Breakup by Flavour (in Million US$), 2022-2027
Table 6: Global: Hard Seltzer Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Hard Seltzer Market: Competitive Structure
Table 8: Global: Hard Seltzer Market: Key Players