Change Language

Select Language

Press Release:

Global Hard Seltzer Market to Reach US$ 11.9 Billion by 2027, Impelled by the Rising Health Consciousness Among the Masses

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases.

 

 
 

www.imarcgroup.com

Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

To get more information about this market, Request Sample

The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour.

Breakup by ABV Content:

 

 
 

www.imarcgroup.com

Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

To get more information about this market, Request Sample

  • 1% to 4.9%
  • 5% to 6.9%
  • 7% and Above
     

Breakup by Packaging Material:

  • Cans
  • Glass
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Stores
  • Others
     

Breakup by Flavour:

  • Cherry
  • Grapefruit
  • Mango
  • Lime
  • Others
     

Breakup by Region:

 

 
 

www.imarcgroup.com

To get more information on the regional analysis of this market, Request Sample

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage ABV Content, Packaging Material, Distribution Channel, Flavour, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Hard Seltzer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by ABV Content
    6.1    1% to 4.9%
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    5% to 6.9%
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    7% and Above
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Packaging Material
    7.1    Cans
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Glass
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Online Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9   Market Breakup by Flavour
    9.1    Cherry
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Grapefruit
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Mango
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Lime
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Anheuser-Busch InBev
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Barefoot Cellars (E. & J. Gallo Winery)
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Blue Marble Cocktails Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Ficks & Co
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Future Proof Brands LLC
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Lift Bridge Brewing Co.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    Oskar Blues Brewery
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    White Claw Hard Seltzer
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio

List of Figures

Figure 1: Global: Hard Seltzer Market: Major Drivers and Challenges
Figure 2: Global: Hard Seltzer Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Hard Seltzer Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Hard Seltzer Market: Breakup by ABV Content (in %), 2021
Figure 5: Global: Hard Seltzer Market: Breakup by Packaging Material (in %), 2021
Figure 6: Global: Hard Seltzer Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Hard Seltzer Market: Breakup by Flavour (in %), 2021
Figure 8: Global: Hard Seltzer Market: Breakup by Region (in %), 2021
Figure 9: Global: Hard Seltzer (1% to 4.9%) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Hard Seltzer (1% to 4.9%) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Hard Seltzer (5% to 6.9%) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Hard Seltzer (5% to 6.9%) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Hard Seltzer (7% and Above) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Hard Seltzer (7% and Above) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Hard Seltzer (Cans) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Hard Seltzer (Cans) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Hard Seltzer (Glass) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Hard Seltzer (Glass) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Hard Seltzer (Other Packaging Materials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Hard Seltzer (Other Packaging Materials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Hard Seltzer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Hard Seltzer (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Hard Seltzer (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Hard Seltzer (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Hard Seltzer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Hard Seltzer (Cherry) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Hard Seltzer (Cherry) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Hard Seltzer (Grapefruit) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Hard Seltzer (Grapefruit) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Hard Seltzer (Mango) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Hard Seltzer (Mango) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Hard Seltzer (Lime) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Hard Seltzer (Lime) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Hard Seltzer (Other Flavours) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Hard Seltzer (Other Flavours) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: North America: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: North America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: United States: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: United States: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Canada: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Canada: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Asia-Pacific: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Asia-Pacific: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: China: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: China: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Japan: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Japan: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: India: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: India: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: South Korea: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: South Korea: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Australia: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Australia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Indonesia: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Indonesia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Others: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Europe: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Europe: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Germany: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Germany: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: France: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: France: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: United Kingdom: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: United Kingdom: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Italy: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Italy: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Spain: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Spain: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Russia: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Russia: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Others: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Latin America: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Latin America: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Brazil: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Brazil: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Mexico: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Mexico: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Others: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Others: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Middle East and Africa: Hard Seltzer Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Middle East and Africa: Hard Seltzer Market: Breakup by Country (in %), 2021
Figure 85: Middle East and Africa: Hard Seltzer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Global: Hard Seltzer Industry: SWOT Analysis
Figure 87: Global: Hard Seltzer Industry: Value Chain Analysis
Figure 88: Global: Hard Seltzer Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Hard Seltzer Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Hard Seltzer Market Forecast: Breakup by ABV Content (in Million US$), 2022-2027
Table 3: Global: Hard Seltzer Market Forecast: Breakup by Packaging Material (in Million US$), 2022-2027
Table 4: Global: Hard Seltzer Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Hard Seltzer Market Forecast: Breakup by Flavour (in Million US$), 2022-2027
Table 6: Global: Hard Seltzer Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Hard Seltzer Market: Competitive Structure
Table 8: Global: Hard Seltzer Market: Key Players


Note: We value your privacy and will never rent or sell your email address. Privacy policy

Key Questions Answered in This Report

The global hard seltzer market was valued at US$ 5.5 Billion in 2021.

We expect the global hard seltzer market to exhibit a CAGR of 13.6% during 2022-2027.

The increasing demand for ready-to-drink sparkling beverages, such as hard seltzer, owing to the
growing preferences towards flavored alcoholic beverages and healthier alternatives is primarily
driving the global hard seltzer market.

The sudden outbreak of the COVID-19 pandemic has led to the shifting consumer preferences from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of hard seltzer.

Based on the ABV content, the global hard seltzer market has been divided into 1% to 4.9%, 5% to
6.9%, and 7% and above. Among these, 5% to 6.9% ABV content currently exhibits a clear dominance
in the market.

Based on the packaging material, the global hard seltzer market can be categorized into cans, glass,
and others, where cans hold the majority of the total market share.

Based on the distribution channel, the global hard seltzer market has been segmented into
supermarkets and hypermarkets, online stores, and others. Currently, supermarkets and
hypermarkets represent the largest market share.

Based on the flavor, the global hard seltzer market can be bifurcated into cherry, grapefruit, mango,
lime, and others. Among these, cherry flavor accounts for the majority of the total market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global hard seltzer market include Anheuser-Busch InBev, Barefoot
Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard
Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues
Brewery, and White Claw Hard Seltzer.

Need more help?

  •   Speak to our experienced analysts for insights on the current market scenarios.
  •   Include additional segments and countries to customize the report as per your requirement.
  •   Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  •   For further assistance, please connect with our analysts.

Related Report

Apple Juice Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Read More

Food Emulsifiers Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Read More

India Wine Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Read More

Sandfish Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Read More

Alternative Sweeteners Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Read More

Purchase Options




$ 2499

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )

Drop us an email at

sales@imarcgroup.com

Social Links