Global Healthy Snacks Market to Reach US$ 115.9 Billion by 2028, Stimulated by Rising Focus on Maintaining a Balanced Diet

July 04, 2023 | Retail

According to the latest report by IMARC Group, titled “Healthy Snacks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global healthy snacks market size reached US$ 81.6 Billion in 2022. Healthy snacks are nutrient-dense food options that provide a balance of essential vitamins, minerals, and macronutrients while being low in added sugars, unhealthy fats, and artificial additives. These snacks offer a convenient and satisfying way to curb hunger between meals without compromising on nutritional value. They include fruits, vegetables, whole grains, lean proteins, and healthy fats. They are available in the form of fresh or dried fruits, raw or roasted nuts, and seeds, yogurt, hummus with vegetables, whole-grain crackers, or homemade energy bars. These snacks not only provide sustained energy but also contribute to overall well-being by supporting weight management, maintaining stable blood sugar levels, boosting nutrient intake, and promoting better digestion. Incorporating healthy snacks into a balanced diet can help individuals meet their nutritional needs, enhance satiety, and make mindful choices to support a healthy lifestyle.

Global Healthy Snacks Market Trends:

The rising awareness of the importance of maintaining a balanced diet and making healthier choices is driving the global market. Moreover, the increasing prevalence of lifestyle diseases, such as obesity, diabetes, and heart disease, are fuelling the need for healthier eating habits as consumers are opting for snack options that are lower in added sugars, unhealthy fats, and sodium. Besides, the growing working population is supporting the demand for healthy snacks that are available in portable packaging, portion-controlled sizes, offer sustained energy, and can be easily consumed on the go. In response to the escalating demand, several leading players are developing various varieties, including baked chips, veggie crisps, and protein bars, using organic ingredients, which are gaining prominence among the masses. Apart from this, the widespread trend of corporate wellness programs is catalyzing the market as these programs promote healthy eating habits, due to which there has been an increased demand for healthier snack options in office cafeterias, vending machines, and break rooms. Looking forward, the market value is projected to reach US$ 115.9 Billion by 2028, expanding at a CAGR of 5.94% during 2023-2028.   

Market Summary:

  • Based on the product, the market has been segmented into nuts, seeds and trail mixes, dried fruit snacks, cereals and granola bars, meat snacks and others. Currently, nuts, seeds and trail mixes represent the largest market segment.
  • On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, specialty stores, online, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market.
  • Region-wise, the market has been segmented into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. Among these, North America holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being B&G Foods Inc., Danone S.A., Del Monte Foods Inc. (Del Monte Pacific Ltd.), General Mills Inc., Kellogg Co., Kind LLC (Mars Incorporated), Mondelez International Inc., Nestlé S.A., Tyson Foods Inc., and Unilever plc.

Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Products Covered Nuts, Seeds and Trail Mixes, Dried Fruit Snacks, Cereals and Granola Bars, Meat Snacks, Others
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered B&G Foods Inc., Danone S.A., Del Monte Foods Inc. (Del Monte Pacific Ltd.), General Mills Inc., Kellogg Co., Kind LLC (Mars Incorporated), Mondelez International Inc., Nestlé S.A., Tyson Foods Inc., Unilever plc, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Healthy Snacks Market to Reach US$ 115.9 Billion by 2028, Stimulated by Rising Focus on Maintaining a Balanced Diet
Purchase options Year End sale

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More