Global Jerky Snacks Market to Reach US$ 8.4 Billion by 2032, Stimulated by Rising Awareness Among Individuals About Benefits of Consuming Protein-Rich Diet

August 22, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “Jerky Snacks Market Report by Product (Beef, Pork, Poultry, and Others), Distribution Channel (Offline, Online), and Region 2024-2032,” the global jerky snacks market size reached US$ 5.4 Billion in 2023. Jerky snacks are prepared by marinating lean cuts of meat in a seasoning mixture, then drying them to prevent spoilage. They are lightweight, non-perishable, and high-protein food that can be stored for long periods without refrigeration. They include beef, chicken, turkey, and fish added with ingredients like soy sauce, black pepper, garlic, sugar, and smoke flavoring. They are packed with essential nutrients like iron, zinc, and vitamin B12 that help satisfy hunger, maintain muscle mass, and support recovery after physical activity. They are incorporated into various dietary plans, especially those that require high protein and low carbohydrate intake. Besides this, as they are easy to pack and maintain freshness for an extended period, the demand for jerky snacks is increasing among adventure enthusiasts.

Global Jerky Snacks Market Trends:

The rising health consciousness among individuals represents one of the key factors catalyzing the demand for protein-rich food products like jerky snacks. As more consumers are striving for healthier food options, they are increasingly consuming jerky because of its high protein, low fat, and low sugar content. Additionally, the convenience and portability of jerky snacks, requiring no refrigeration and easy to carry, make them an attractive choice for consumers leading busy, on-the-go lifestyles. Apart from this, the introduction of various flavors and types of jerky snacks caters to a wide range of consumer preferences, which is driving product demand. Furthermore, the rising popularity of low-carbohydrate and Paleo diets, which emphasize protein intake and limit carbs, is promoting the consumption of jerky snacks. Moreover, various advancements in packaging, including resealable and single-serving packages are enhancing product shelf life and consumer convenience. Besides this, the easy availability of these products across online retail channels at more affordable rates is favoring market growth. Looking forward, the market value is projected to reach US$ 8.4 Billion by 2032, expanding at a CAGR of 5% during 2024-2032.

Market Summary:

  • Based on the product, the market has been segmented into beef, pork, poultry, and others. Beef currently holds the largest market share.
  • On the basis of the distribution channel, the offline accounts for the largest market share, followed by online.
  • Region-wise, the market has been categorized into North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Amongst these, North America enjoys the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Chef’s Cut Real Jerky Co., Frito-Lay North America Inc. (PepsiCo Inc.), Jack Link's LLC, Oberto Snacks Inc. (Premium Brands Holdings Corporation), Old Trapper Smoked Products Inc., and Tillamook Country Smoker.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Products Covered Beef, Pork, Poultry, Others
Distribution Channels Covered Offline, Online
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Chef’s Cut Real Jerky Co., Frito-Lay North America Inc. (PepsiCo Inc.), Jack Link's LLC, Oberto Snacks Inc. (Premium Brands Holdings Corporation), Old Trapper Smoked Products Inc., Tillamook Country Smoker, etc.
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Global Jerky Snacks Market to Reach US$ 8.4 Billion by 2032, Stimulated by Rising Awareness Among Individuals About Benefits of Consuming Protein-Rich Diet
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