Global K-Beauty Products Market to Reach US$ 30,731.8 Million by 2032, Propelled by the Growing Popularity of Social Media Platforms

September 25, 2023 | Beauty and Personal Care

The latest report by IMARC Group, titled “K-Beauty Products Market Report by Product Type (Sheet Masks, Cleansers, Moisturizers, Makeup, and Others), Distribution Channel (Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores), End User (Male, Female), and Region 2024-2032,” finds that the global K-beauty products market size reached US$ 13,434.6 Million in 2023. K-Beauty, or Korean Beauty, refers to skincare and cosmetic items originating from South Korea. It offers inventive formulations, distinctive components, and a focus on achieving flawless, glowing skin. K-Beauty merchandise is recognized for its efficacy, affordability, and meticulous attention to detail. These products prioritize skin hydration, often incorporating humectants and moisturizing components to promote a plump, luminous complexion. K-Beauty brands are widely known for their advanced technology and creative product formulations. Nowadays, K-beauty products are gaining popularity due to their customizable formulas that enhance one's inherent beauty and can impart a revitalized and youthful appearance.

Global K-Beauty Products Market Trends:

The market is primarily driven by the increasing consumer demand for skincare products that address several skin concerns. K-beauty products are known for their ingenious formulations and specialized treatments, addressing various skin types and issues. Moreover, the growing awareness regarding the comprehensive skincare regimen profoundly impacts individuals, thus representing another major growth-inducing factor. Along with this, the multi-step approach, including cleansing, toning, moisturizing, and targeted treatments, is becoming a mainstream trend, propelling the market growth. Apart from this, utilizing natural ingredients, such as botanical extracts, fermented components, and herbal remedies, aligns with the increasing consumer preference for clean and organic beauty products, which is also augmenting market growth. In line with this, the growing influence of social media and digital platforms is increasing the demand for K-beauty products. For instance, the emergence of beauty influencers, blogs, and online communities creates a platform for sharing and endorsing K-beauty trends and products. In addition, social media platforms, including Instagram and YouTube, evolved into hubs for showcasing K-beauty routines, product evaluations, and tutorials, fostering a global community of K-beauty enthusiasts, thus influencing market growth. Furthermore, the inclination toward South Korean pop culture, including K-pop and Korean dramas, is influencing beauty trends, with consumers admiring the flawless skin of Korean celebrities and seeking to replicate their skincare routines, thus creating a positive market outlook. Looking forward, IMARC Group expects the market value to reach US$ 30,731.8 Million by 2032, exhibiting a CAGR of 9.34% during the forecast period (2024-2032).

Market Summary:

  • Based on the product type, the market has been categorized into sheet masks, cleansers, moisturizers, makeup, and others. At present, sheet masks account for the largest market share.
  • On the basis of the distribution channel, the market has been divided into online retail, supermarket/hypermarket, and specialty/mono-brand. Currently, specialty/mono-brand represents the leading market segment.
  • Based on the end user, the market has been bifurcated into male and female. Nowadays, females exhibit a clear dominance in the market.
  • Region-wise, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) holds the leading position in the market. Other major regions include North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the industry has also been examined in the report, with some of the key players being Able C & C Ltd., Adwin Korea Corporation, Amorepacific Corporation, CLIO COSMETICS Co. Ltd., Cosrx Inc., LG H&H Co. Ltd. (LG Coproration), The Crème Shop Inc., The Face Shop Inc., and Tonymoly Co. Ltd.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Distribution Channel
  • End User
  • Region 
Product Types Covered Sheet Masks, Cleansers, Moisturizers, Makeup, Others
Distribution Channels Covered Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores
End Users Covered Male, Female
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Able C & C Ltd., Adwin Korea Corporation, Amorepacific Corporation, CLIO COSMETICS Co. Ltd., Cosrx Inc., LG H&H Co. Ltd. (LG Coproration), The Crème Shop Inc., The Face Shop Inc., Tonymoly Co. Ltd., etc.
Customization Scope 10% Free Customization
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Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global K-Beauty Products Market to Reach US$ 30,731.8 Million by 2032, Propelled by the Growing Popularity of Social Media Platforms
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