IMARC Group’s latest market research report, titled “Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the global liquid detergent market reached a value of US$ 25.6 Billion in 2018. Liquid detergent refers to a cleaning agent that is used for washing clothes, automobiles and utensils as well as in laboratories for removing trace metal residues. Liquid detergents do not accumulate in fabrics, are pre-dissolved and have strong cleaning capability to pre-treat food, grease and oil stains. With growing concerns about hygiene and cleanliness, their demand is rising across the globe. Along with this, the increasing prominence of the e-commerce industry has escalated their sales, especially among the working consumers, due to their easy accessibility and convenience.
Market Trends:
Manufacturers are expanding their product lines by including a varied range of liquid detergents with different fragrances to reach a broader consumer base and increase profitability. Apart from this, they are also focusing on developing innovative packaging designs such as stand-up pouches with carry handle and integrated tap dispenser, and rigid bottles with measuring cap. Moreover, rising environmental concerns have prompted them to introduce organic variants which do not contain harsh chemicals or raw materials such as chlorine, phosphates, petrochemicals, animal by-products, perfumes, gluten, dyes and allergens. These products are made from sustainable, plant-derived ingredients which also enhance their softening properties, lessen crumples and prevent fading of color. Looking forward, the market is projected to reach a value of US$ 35.5 Billion by 2024, expanding at a CAGR of 5.6% during the forecast period (2019-2024).
Market Segmentation:
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