Liquid Detergent Market Report by Product Type (Inorganic Liquid Detergent, Organic Liquid Detergent), End-Use (Residential, Commercial), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, and Others), and Region ​2024-2032​

Liquid Detergent Market Report by Product Type (Inorganic Liquid Detergent, Organic Liquid Detergent), End-Use (Residential, Commercial), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, and Others), and Region ​2024-2032​

Report Format: PDF+Excel | Report ID: SR112024A922
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Market Overview: 

The global liquid detergent market size reached US$ 33.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 54.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The increasing need for convenient and efficient cleaning solutions, rising consciousness about personal hygiene among the masses, and the growing need for detergents tailored for different fabrics are some of the major factors propelling the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 33.3 Billion
Market Forecast in 2032
US$ 54.3 Billion
Market Growth Rate 2024-2032 5.5%


Liquid detergent is a versatile cleaning solution widely used for laundry and various cleaning tasks. It is a fluid cleaning agent designed to effectively remove dirt, stains, and grime from fabrics and surfaces. It consists of a blend of surfactants, builders, bleach, foam regulators, enzymes, and other cleaning agents. It works by breaking down and suspending particles, which allows them to be easily washed away. It dissolves quickly in water, which leaves no residue on clothes or in washing machines.

Global Liquid Detergent Market

Rapid urbanization and the increasing need for convenient and efficient cleaning solutions are catalyzing the demand for liquid detergents around the world. Moreover, the rising consciousness about personal hygiene among the masses is favoring the growth of the market. In addition, the growing need for detergents tailored to specific fabrics and sensitive skin types is fueling the demand for specialized liquid detergent variants. Apart from this, the increasing demand for premium apparel that is produced using high quality materials is driving the need for premium quality liquid detergents with fabric softeners to maintain the fabric quality worldwide. Furthermore, the rising reliance on online retail platforms, as they have facilitated easier access to a variety of liquid detergent brands with discounted deals and free shipping, is strengthening the growth of the market.

Liquid Detergent Market Trends/Drivers:

Increasing need for convenience and ease of use

The primary factor driving the demand for liquid detergent is the convenience and ease of use it offers to consumers. Liquid detergents come in ready to use form, which eliminates the need for measuring and reducing the risk of spillage. Their user-friendly packaging and precise dispensing mechanisms contribute to a hassle-free laundry experience.

Rise in effective stain removal

Another significant driver is the effectiveness of liquid detergents in removing stubborn stains. Modern liquid formulations are designed to target a wide range of stains, including oil, grease, and food spills. This stain-removing prowess appeals to consumers seeking superior cleaning results, especially for heavily soiled garments.

Growing suitability of modern appliances

The compatibility of liquid detergents with high efficiency washing machines and advanced laundry appliances is a critical factor. Liquid detergents dissolve quickly in both cold and warm water, ensuring optimal performance in energy-efficient machines. This compatibility aligns with the growing trend of eco-friendly practices, contributing to the rising demand for liquid detergents.

 

 

 
 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Liquid Detergent Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global liquid detergent market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product type, end-use and distribution channel.

Breakup by Product Type:

Liquid Detergent Market

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  • Inorganic Liquid Detergent
  • Organic Liquid Detergent
     

Inorganic liquid detergent dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes inorganic liquid detergent and organic liquid detergent. According to the report, inorganic liquid detergent represented the largest segment. It is a cleaning agent that harnesses the power of inorganic compounds for effective cleaning. It incorporates mineral-based ingredients and chemical compounds to tackle dirt and stains. Commonly containing elements like phosphates and sulfates, inorganic liquid detergents have a strong cleansing action that can break down tough stains and grime. Liquid detergent often excel in removing mineral deposits and hard water stains due to their composition.

Organic liquid detergents are cleaning products that prioritize natural and biodegradable ingredients. They are derived from plant-based sources that are formulated to provide effective cleaning while minimizing environmental impact. They often feature botanical extracts, essential oils, and enzymes to tackle stains and odors. They are free from synthetic additives like artificial fragrances and dyes, which makes them a preferred choice for those seeking eco-friendly cleaning solutions. They are gentle on fabrics, safe for sensitive skin, and align with sustainable practices, which makes them a suitable option for environment conscious consumers.

Breakup by End-Use:

  • Residential
  • Commercial
     

Residential holds the largest share in the market

A detailed breakup and analysis of the market based on the end-use has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share. Liquid detergents effectively remove stains, dirt, and odors from a variety of fabrics, which ensures fresh and clean clothing. Their fluid consistency enables even distribution and penetration, resulting in thorough cleansing. Liquid detergents have expanded beyond laundry to cater to various cleaning needs within homes. They are employed for dishwashing, where their effective formula cuts through grease and food residue, leaving dishes spotless.

In commercial settings, liquid detergents play a pivotal role in maintaining cleanliness and hygiene across diverse industries. In the hospitality sector, these detergents are utilized for laundering hotel linens, towels, and staff uniforms, which ensure impeccable guest experiences. They also find applications in restaurants and food establishments for efficient dishwashing and maintaining strict cleanliness standards.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Departmental Stores
  • Online Stores
  • Others
     

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, departmental stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Supermarkets and hypermarkets serve as primary distribution channels for liquid detergents. These large-scale retail outlets offer a wide range of brands and varieties, which provide consumers with easy access to liquid detergents while they shop for other household essentials. The extensive shelf space allows for prominent product placement and effective marketing, which enables consumers to compare options and make informed choices.

Convenience stores provide a convenient option for consumers seeking to purchase liquid detergents quickly and efficiently. These compact retail establishments cater to immediate needs and are often strategically located in residential areas or along commuter routes. Liquid detergents are usually available in smaller sizes in convenience stores, which makes them ideal for customers looking for a single-use solution or a quick replenishment.

Departmental stores offer liquid detergents as part of their homecare and household goods sections. These stores often curate a variety of premium and specialized brands, which appeal to consumers seeking specific features or formulations. They provide a more personalized shopping experience, which assists customers in finding the most suitable liquid detergent for their preferences and needs.

The rise of e-commerce has led to a significant presence of liquid detergents on online platforms. Online stores provide the convenience of browsing and purchasing from the comfort of the home of an individual, which offers a vast array of options and the ability to compare prices and reviews. The direct-to-consumer model allows manufacturers to reach a wider audience and enables consumers to receive products at their doorstep.

Breakup by Region:

Liquid Detergent Market

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  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
     

North America exhibits a clear dominance, accounting for the largest liquid detergent market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

The increasing need for comfort and convenience in household chores represents one of the primary factors driving the demand for liquid detergents in the North America region. Moreover, the rising awareness about hygiene and cleanliness is bolstering the market growth in the region. Besides this, the growing inclination toward maintaining a clean and hygienic living environment is influencing the market positively in the region.

Asia Pacific is estimated to witness stable growth, owing to the extensive research and development (R&D) activities, product innovations, integration of advanced technologies, etc.

Competitive Landscape:

The leading companies are using enzyme technology that targets different types of stains, such as protein-based stains, starches, and fats. Enzymes break down these substances at a molecular level, which results in more effective stain removal. This technology enhances cleaning performance while minimizing the need for harsh chemicals. They are also incorporating nano-sized cleaning particles that can penetrate fabric fibers at a deeper level to provide enhanced cleaning action, which ensures the removal of even the most stubborn stains and dirt particles. Moreover, leading players are launching liquid detergents that are equipped with scent microcapsule technology, wherein fragrances are encapsulated and released over time. This ensures that clothes maintain a fresh scent for an extended period, even after being stored for some time.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Henkel & Company KGaA
  • Procter & Gamble
  • The Clorox Company
  • Church and Dwight
  • Unilever Plc

Recent Developments:

  • In 2022, Unilever Plc’s sub brand Breeze launched its detergent in a 500 ml container with a diluted formula.
  • In 2022, Procter & Gamble expanded its setup by establishing first liquid detergent manufacturing unit in India at Hyderabad.

Liquid Detergent Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product Type
  • End Use
  • Distribution Channel
  • Region
Product Types Covered Inorganic Liquid Detergent, Organic liquid Detergent
End Uses Covered Residential, Commercial
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Henkel, Procter & Gamble, The Clorox Company, Church & Dwight, Unilever, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special reque

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the liquid detergent market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global liquid detergent market.
  • The study maps the leading, as well as the fastest-growing, regional markets.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the liquid detergent industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global liquid detergent market was valued at US$ 33.3 Billion in 2023.

We expect the global liquid detergent market to exhibit a CAGR of 5.5% during 2024-2032.

The introduction of eco-friendly and organic laundry detergents made from biodegradable components, owing to the rising concerns towards environmental sustainability, is primarily driving the global liquid detergent market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of liquid detergent.

Based on the product type, the global liquid detergent market can be categorized into inorganic liquid detergent and organic liquid detergent, where inorganic liquid detergent currently accounts for the majority of the global market share.

Based on the end use, the global liquid detergent market has been segregated into residential and commercial. Currently, the residential sector holds the largest market share.

Based on the distribution channel, the global liquid detergent market can be bifurcated into supermarkets and hypermarkets, convenience stores, departmental stores, online stores, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global liquid detergent market include Henkel, Procter & Gamble, The Clorox Company, Church & Dwight, and Unilever.

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Liquid Detergent Market Report by Product Type (Inorganic Liquid Detergent, Organic Liquid Detergent), End-Use (Residential, Commercial), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, and Others), and Region ​2024-2032​
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