Liquid detergent is a cleaning agent in liquid form which is ideal for removing dirt and oils from delicate fabrics. Liquid detergent is made by mixing dry powder in a solution consisting of water and chemicals known as solubilizers which help the water and detergent to blend together evenly. These synthetic surfactants are manufactured from complexation agents, zeolites, bleach, enzymes, etc. Nowadays, liquid detergents are increasingly being used by the consumers as they can be evenly blended in both cold and warm water. According to the latest report by IMARC Group, titled “Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global liquid detergent market reached a value of US$ 25.6 Billion in 2018.
The growing disposable incomes, especially in the developing regions, is escalating the demand for detergent liquid where the customers are inclined to buy products based on a company’s reputation, price and quality. Further, the rising concerns about environmental sustainability has led the manufacturers to focus on eco-friendly liquid detergents made from biodegradable components. This acts as another growth-inducing factor for the global liquid detergent market. Moreover, the aggressive marketing and promotional techniques used by various e-commerce companies to attract the consumers is further boosting the overall market growth. On account of these factors, the market value is projected to reach US$ 35.5 Billion by 2024, expanding at a CAGR of 5.6% during 2019-2024.
This report provides a deep insight into the global liquid detergent market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the liquid detergent market in any manner.
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