Global Medical Aesthetics Market to Reach US$ 35.7 Billion by 2032, Fueled by Escalating Consumer Consciousness Regarding Appearance

August 22, 2023 | Healthcare

According to the latest report by IMARC Group, titled “­­Medical Aesthetics Market Report by Product (Devices, Aesthetic Implants), Application (Surgical, Non Surgical), End User (Hospitals and Clinics, Medical Spas and Beauty Centers), and Region 2024-2032,” the global medical aesthetics market size reached US$ 16.8 Billion in 2023. Medical aesthetics is a specialized field of medicine that focuses on improving physical appearance and satisfaction with one's appearance through non-invasive and minimally invasive procedures. It combines healthcare and beauty services to offer treatments that can enhance a person's psychological well-being and confidence. The scope of medical aesthetics encompasses a variety of treatments designed to address skin and body issues. These include laser treatments for skin rejuvenation and hair removal, injectable treatments such as Botox and dermal fillers for wrinkle reduction and facial contouring, chemical peels for skin resurfacing, and non-invasive body contouring procedures like cryolipolysis. Medical aesthetics also covers cosmetic dermatology and plastic surgery, which includes invasive procedures such as liposuction, breast augmentation, or rhinoplasty. Technological advancements and ongoing research in this field continue to expand the range of aesthetic procedures available, making treatments more accessible, effective, and safe.


Global Medical Aesthetics Market Trends:

The rising demand for medical aesthetic treatments is driven by increasing consumer consciousness about appearance. As societal standards and preferences evolve, more individuals are turning to aesthetic procedures to enhance their physical attractiveness and boost self-esteem, thus creating a favorable outlook for market expansion. Moreover, significant advancements in technology have led to the development of safer, less invasive procedures with shorter recovery times and more predictable outcomes, which, in turn, is contributing to the market's growth. Besides this, the rising popularity of injectable treatments, laser procedures, and non-invasive body contouring techniques due to their efficacy and convenience are aiding in market expansion. In addition to this, with the increasing life expectancy, there is a growing demand among older adults to maintain their youthful appearance, leading to increased adoption of anti-aging procedures and treatments. Furthermore, the rise of medical tourism in certain countries, where aesthetic procedures are offered at lower costs, has made such treatments more accessible to a global clientele, which is strengthening the market growth. Apart from this, the prevalent influence of social media and celebrity culture has impacted the perception of beauty and the desire to attain the ideal body image, further impelling the demand for aesthetic procedures. Looking forward, the market value is projected to reach US$ 35.7 Billion by 2032, expanding at a CAGR of 8.6% during 2024-2032.


Market Summary:

  • On the basis of the product, the market has been divided into devices and aesthetic implants.
  • Based on the application, the market is bifurcated into surgical and non-surgical.
  • On the basis of the end user, the market has been segregated into hospitals and clinics and medical spas and beauty centers.
  • Based on the region, the market has been segmented into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the market has also been examined, with some of the key players being A.R.C. Laser Gmbh, AbbVie Inc., Alma Lasers Ltd., Bausch Health Companies Inc., Cutera Inc., Cynosure, El.En. S.p.A., Fotona d.o.o., Johnson & Johnson, Lutronic, Merz Pharma GmbH & Co. KGaA and Venus Concept.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Application, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered A.R.C. Laser Gmbh, AbbVie Inc., Alma Lasers Ltd., Bausch Health Companies Inc., Cutera Inc., Cynosure, El.En. S.p.A., Fotona d.o.o., Johnson & Johnson, Lutronic, Merz Pharma GmbH & Co. KGaA and Venus Concept.
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Global Medical Aesthetics Market to Reach US$ 35.7 Billion by 2032, Fueled by Escalating Consumer Consciousness Regarding Appearance
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