Medical Aesthetics Market Report by Product (Devices, Aesthetic Implants), Application (Surgical, Non Surgical), End User (Hospitals and Clinics, Medical Spas and Beauty Centers), and Region 2024-2032

Medical Aesthetics Market Report by Product (Devices, Aesthetic Implants), Application (Surgical, Non Surgical), End User (Hospitals and Clinics, Medical Spas and Beauty Centers), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5893
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Medical Aesthetics Market Size:

The global medical aesthetics market size reached US$ 16.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2032, exhibiting a growth rate (CAGR) of 8.6% during 2024-2032. The market is experiencing steady growth driven by increasing consumer demand for non-invasive cosmetic procedures, heightening emphasis on youthful appearance and self-confidence, ongoing technological advancements, and expanding availability and accessibility of medical aesthetics services.

Report Attribute
 Key Statistics 
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 16.8 Billion
Market Forecast in 2032
US$ 35.7 Billion
Market Growth Rate 2024-2032 8.6%

Medical Aesthetics Market Analysis:

  • Market Growth and Size: The market is experiencing stable growth, driven by the increasing demand for non-invasive cosmetic procedures and a heightened emphasis on youthful appearance and self-confidence.
  • Technological Advancements: Continuous technological advancements, including innovative laser and injectable treatments, are propelling the medical aesthetics market forward, offering patients safer and more effective options.
  • Industry Applications: High demand for medical aesthetics services spans diverse industries, encompassing beauty and wellness, dermatology, and even dentistry, as consumers seek cosmetic enhancements.
  • Geographical Trends: North America leads the medical aesthetics market, fueled by its advanced healthcare infrastructure and the presence of a large consumer base inclined toward cosmetic procedures, while Asia-Pacific is emerging as a promising market with rising aesthetic awareness.
  • Competitive Landscape: The market is fiercely competitive, with numerous key players focusing on product innovation, strategic partnerships, and global expansion to gain a competitive edge and capture a larger market share.
  • Challenges and Opportunities: Despite challenges such as stringent regulations, the market offers lucrative opportunities for growth, particularly in emerging markets, as consumers increasingly prioritize self-care and appearance enhancement.
  • Future Outlook: The future of the medical aesthetics market holds promise, with potential growth in minimally invasive procedures, a growing aging population, and continued technological advancements driving further expansion and innovation in the industry.

Global Medical Aesthetics Market Report

Medical Aesthetics Market Trends:

Growing demand for non-invasive procedures

The growing demand for non-invasive procedures is a fundamental driver of the medical aesthetics market. This trend represents a significant shift in the way individuals approach cosmetic enhancements. Non-invasive and minimally invasive procedures offer patients the opportunity to achieve their desired aesthetic goals with several key advantages. One of the primary reasons behind this escalating demand is the avoidance of traditional surgical methods. Patients are increasingly drawn to treatments like dermal fillers, Botox injections, and laser therapy as they provide effective results without the need for invasive surgery. This means less downtime, reduced recovery periods, and fewer associated risks, such as post-operative complications or scarring. Furthermore, non-invasive procedures often deliver natural-looking results, a key factor in their appeal. Overall, the increasing demand for non-invasive procedures reflects a broader cultural shift toward valuing convenience, safety, and natural aesthetics in the pursuit of beauty and self-confidence. This trend is likely to continue shaping the medical aesthetics market as patients seek innovative, non-surgical solutions to meet their cosmetic needs.

Ongoing technological advancements

Advancements in technology represent another major driver of the medical aesthetics market, revolutionizing the landscape of cosmetic procedures. Continuous innovation in laser technology, injectables, and energy-based devices has propelled the industry forward, offering a multitude of benefits for both patients and practitioners. One notable area of advancement is laser technology. Modern laser systems are more precise, versatile, and effective than ever before. They can target specific skin issues, such as wrinkles, pigmentation, and even tattoo removal, with minimal discomfort and downtime. These innovations have expanded the scope of treatments, attracting a broader patient base. Injectables, including dermal fillers and neurotoxins like Botox, have also seen significant improvements. The development of longer-lasting and more natural-looking injectables has made cosmetic enhancements more accessible and appealing to patients. Customizable treatments have become the norm, allowing practitioners to tailor solutions to individual needs. In summary, technological advancements improve the efficacy and safety of medical aesthetics treatments and expand the range of conditions that can be addressed, thus contributing to market growth.

Rising emphasis on self-confidence and youthful appearance

The rising consumer emphasis on self-confidence and a youthful appearance is a driving force behind the growth of the medical aesthetics market. In contemporary society, there has been a noticeable cultural shift toward valuing self-assurance and a youthful look. Individuals are placing greater importance on looking their best as well as feeling confident in their own skin. This trend is particularly pronounced in an era where appearance plays a significant role in personal and professional success. A youthful and refreshed appearance can boost self-esteem, enhance one's perceived competence, and positively impact social and career opportunities. As a result, there is a growing desire among people to maintain or enhance their physical appearance through medical aesthetics services. Whether it is addressing signs of aging, enhancing facial features, or achieving a more sculpted body, individuals are increasingly turning to aesthetic procedures as a means to align their outward appearance with their inner confidence and aspirations. This cultural shift toward prioritizing self-assurance and youthfulness is a key driver behind the expanding medical aesthetics market as people seek effective and personalized solutions to look and feel their best.

Medical Aesthetics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, application, and end user.

Breakup by Product:

  • Devices
  • Aesthetic Implants

Aesthetic implants account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes devices and aesthetic implants. According to the report, aesthetic implants represented the largest segment.

Aesthetic implants hold substantial dominance, particularly in procedures like breast augmentation and facial enhancements. These implants offer a long-lasting solution for patients seeking to enhance their physical features. Advances in implant materials and surgical techniques have improved safety and outcomes, fostering patient confidence. The demand for aesthetic implants is propelled by evolving beauty standards and the desire for personalized, natural-looking results. Their prominent role in achieving desired aesthetic changes solidifies their dominance within the broader market.

Medical aesthetic devices represent another major market segment due to their versatility and effectiveness in a wide range of procedures. These devices encompass technologies like laser systems, radiofrequency devices, and ultrasound machines used for skin rejuvenation, hair removal, and body contouring. They offer non-invasive and minimally invasive treatment options, attracting patients seeking less downtime and more accessible procedures. The continuous advancements in device technology enhance treatment precision and patient comfort, expanding the market's reach and contributing significantly to its growth.

Breakup by Application:

  • Surgical
  • Non Surgical

Surgical holds the largest share in the industry

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes surgical and non-surgical. According to the report, surgical accounted for the largest market share.

Surgical procedures are a dominant force in the medical aesthetics market owing to their ability to provide comprehensive and long-lasting results. Surgical interventions like facelifts, liposuction, and rhinoplasty offer patients the opportunity for significant transformations, making them a preferred choice for those seeking more dramatic changes. Surgical treatments are often tailored to address specific aesthetic concerns, such as loose skin or reshaping features, providing highly customized solutions. While they may involve longer recovery periods and higher associated costs, surgical procedures continue to thrive as patients value the potential for more extensive enhancements and lasting outcomes.

Non-surgical procedures also play a significant role in driving the medical aesthetics market as these treatments, including Botox injections, dermal fillers, and laser therapy, offering advantages such as minimal downtime, reduced discomfort, and lower risks compared to surgery. Non-surgical options are particularly popular for addressing early signs of aging, fine lines, and volume loss. They cater to individuals seeking subtle improvements, often with a "refreshed" appearance rather than dramatic changes. The accessibility and convenience of non-surgical treatments further contribute to market growth, attracting a diverse patient base, including those looking for maintenance and preventive measures in addition to corrective interventions.

Breakup by End User:

  • Hospitals and Clinics
  • Medical Spas and Beauty Centers

Hospitals and clinics represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end user. This includes hospitals and clinics, and medical spas and beauty centers. According to the report, hospitals and clinics represented the largest segment.

Hospitals and clinics account for the largest market share as these established healthcare facilities offer a wide range of medical aesthetic services, benefiting from their reputation, experienced medical staff, and comprehensive resources. Patients often seek hospitals and clinics for surgical procedures, as they provide a secure and regulated environment for complex treatments. These institutions are equipped with advanced technology and can handle both non-surgical and surgical interventions, making them a one-stop destination for diverse patient needs. Their credibility and ability to offer a broad spectrum of services solidify their dominance in the market.

While hospitals and clinics lead the market, medical spas and beauty centers also contribute significantly to the market growth. These specialized facilities focus exclusively on cosmetic treatments, providing a more spa-like and personalized experience for patients. Medical spas are particularly popular for non-surgical procedures like Botox, dermal fillers, and laser treatments, offering a relaxed atmosphere. Beauty centers, on the other hand, cater to skincare and rejuvenation services. Their approach often appeals to individuals seeking less invasive and more accessible treatments. The convenience and comfort offered by medical spas and beauty centers contribute to their growing market presence, attracting a diverse clientele looking for cosmetic enhancements.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest medical aesthetics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share since the region boasts advanced healthcare infrastructure, a robust cosmetic industry, and a culture that places a significant emphasis on appearance and self-improvement. The United States, in particular, leads the way with its large consumer base and a high demand for cosmetic procedures, both surgical and non-surgical. The presence of renowned medical institutions and a pioneering spirit in adopting new technologies further solidify North America's dominance in the market.

The Asia Pacific region is emerging as a key driver of the medical aesthetics market as rapid urbanization, an expanding middle class, and increasing aesthetic awareness are propelling demand for cosmetic procedures. Countries like South Korea and Japan are known for their innovations in beauty treatments, while China and India are witnessing substantial market growth. Rising consumer disposable incomes, a desire for Western beauty standards, and the availability of advanced medical facilities are fueling the market growth in the Asia Pacific.

Europe is a significant contributor to the growth of the medical aesthetics market due to its diverse cultures and beauty ideals, which drive the demand for various cosmetic procedures. Countries like the United Kingdom, Germany, and France are leading the way in offering a wide range of medical aesthetic services. The European market benefits from the presence of a sophisticated healthcare system, experienced practitioners, and a growing acceptance of aesthetic treatments. The region’s influence on skincare, anti-aging therapies, and beauty enhancements ensures its continued importance in the market.

Latin America is experiencing notable growth in the medical aesthetics market attributed to its cultural appreciation for beauty and wellness, coupled with an expanding middle class, which has catalyzed the demand for cosmetic procedures. Brazil, in particular, is renowned for its expertise in aesthetic surgery and non-surgical treatments. Affordable healthcare options and a climate conducive to post-operative recovery have further attracted patients seeking aesthetic enhancements. Latin America's growing presence in the market is evident, making it a significant driver of the industry.

The Middle East and Africa region is increasingly contributing to the growth of the medical aesthetics market on account of the region's high disposable incomes and a desire for a youthful appearance have spurred the demand for cosmetic treatments. Countries like the United Arab Emirates, Saudi Arabia, and South Africa are witnessing a rise in medical aesthetic procedures. The availability of advanced medical facilities and the influence of beauty-conscious societies make the Middle East and Africa a notable driver in the global market, albeit with distinct regional preferences and trends.

Leading Key Players in the Medical Aesthetics Industry:

Key players in the medical aesthetics market are actively engaging in several strategies to maintain and expand their market presence. These strategies include continuous research and development (R&D) efforts to introduce innovative products and treatments, aiming for improved patient outcomes and safety. They are also focusing on strategic partnerships and acquisitions to enhance their product portfolios and reach new markets. Additionally, marketing campaigns and educational initiatives are being deployed to raise awareness among both consumers and healthcare professionals about the benefits of medical aesthetics procedures. Moreover, these industry leaders are addressing ethical and sustainable practices to align with evolving consumer preferences for responsible and transparent brands, all while ensuring regulatory compliance to maintain the highest standards of patient care and safety.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • A.R.C. Laser Gmbh
  • AbbVie Inc.
  • Alma Lasers Ltd.
  • Bausch Health Companies Inc.
  • Cutera Inc.
  • Cynosure
  • El.En. S.p.A.
  • Fotona d.o.o.
  • Johnson & Johnson
  • Lutronic
  • Merz Pharma GmbH & Co. KGaA
  • Venus Concept

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

  • August 31, 2022: AbbVie Inc. introduced the SkinMedica Firm & Tone Lotion for Body, marking the debut of a professional-grade skincare line dedicated to preventing and addressing visible signs of body-related concerns. This innovative product aims to target and combat issues such as skin laxity and tone irregularities, offering consumers a specialized solution for maintaining a more youthful and revitalized appearance. The launch of this body-focused skincare line underscores AbbVie's commitment to delivering effective solutions for holistic skincare needs.
  • March 8, 2021: Bausch Health Companies Inc. and its Solta Medical business, announced the launch of Clear + Brilliant Touch laser in the United States. This next-generation laser product offers a customized and comprehensive treatment approach, harnessing the advantages of two wavelengths. Designed to cater to patients of all ages and skin types, it provides a versatile solution for various skincare needs. The launch of the Clear + Brilliant Touch laser underscores the commitment of Bausch Health and Solta Medical to offer innovative and effective aesthetic solutions in the rapidly evolving field of medical aesthetics.
  • June 1, 2022: Cynosure introduced the PicoSure Pro device, representing the latest enhancement to the PicoSure platform. This device is among the first 755nm picosecond lasers to receive clearance from the US FDA. The PicoSure Pro offers advanced capabilities in laser technology, providing healthcare professionals with a cutting-edge tool for a range of aesthetic and dermatological procedures. This launch highlights Cynosure's dedication to delivering innovative solutions in the field of medical aesthetics, catering to the evolving needs of practitioners and patients.

Medical Aesthetics Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product
  • Application
  • End User
  • Region
Products Covered Devices, Aesthetic Implants
Applications Covered Surgical, Non-Surgical
End Users Covered Hospitals and Clinics, Medical Spas and Beauty Centers
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered A.R.C. Laser Gmbh, AbbVie Inc., Alma Lasers Ltd., Bausch Health Companies Inc., Cutera Inc., Cynosure, El.En. S.p.A., Fotona d.o.o., Johnson & Johnson, Lutronic, Merz Pharma GmbH & Co. KGaA, Venus Concept, etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the medical aesthetics market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global medical aesthetics market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the medical aesthetics industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global medical aesthetics market was valued at US$ 16.8 Billion in 2023.

We expect the global medical aesthetics market to exhibit a CAGR of 8.6% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic had led to the postponement of elective cosmetic surgeries to reduce the risk of the coronavirus infection upon hospital visits and interaction with medical equipment, thereby negatively impacting the global market for medical aesthetics.

The rising consumer awareness towards numerous benefits of medical aesthetics over traditional surgical procedures, such as less pain, reduced scarring, and quicker recovery, is primarily driving the global medical aesthetics market.

Based on the product, the global medical aesthetics market can be categorized into devices and aesthetic implants. Currently, aesthetic implants account for the majority of the total market share.

Based on the application, the global medical aesthetics market has been segregated into surgical and non-surgical, where surgical currently holds the largest market share.

Based on the end user, the global medical aesthetics market can be bifurcated into hospitals and clinics and medical spas and beauty centers. Currently, hospitals and clinics exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global medical aesthetics market include A.R.C. Laser Gmbh, AbbVie Inc., Alma Lasers Ltd., Bausch Health Companies Inc., Cutera Inc., Cynosure, El.En. S.p.A., Fotona d.o.o., Johnson & Johnson, Lutronic, Merz Pharma GmbH & Co. KGaA, and Venus Concept.

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Medical Aesthetics Market Report by Product (Devices, Aesthetic Implants), Application (Surgical, Non Surgical), End User (Hospitals and Clinics, Medical Spas and Beauty Centers), and Region 2024-2032
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