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R&D Activities Bolstering Global Medium Format Camera Market

The latest report by IMARC Group, titled “Medium Format Camera Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, estimates that the global medium format camera market reached a value of US$ X Million in 2018. A medium format camera uses a 120-film size or a digital imaging sensor which mimics the frame. This format is used for capturing images that are slightly smaller than the large format film size (102x127mm) but are bigger than those taken using full-frame sensors. A medium format camera provides sharp images and their quality does not degrade when cropped or zoomed in. However, these cameras do not have a standard size which can vary depending on the brand. Due to their superior image quality and unbeatable color reproduction, medium format cameras are increasingly being used for commercial photography in the advertising and fashion industries.

Market Trends:

Medium format cameras offer the liberty to use interchangeable camera components to their users, allowing them to switch from film to digital mode, or vice versa. In addition to this, due to different medium format film sizes, the images can be shot in a variety of aspect ratios like 1:1 (square) and 4:3 (rectangular) so as to provide versatility in photography. These factors allow the users to customize the camera according to their photographic requirements, owing to which the demand for medium format cameras is rising among photographers. Apart from this, unlike other high-end devices, medium format cameras have the capability to combine the features of a wide-angle lens and a long lens in a single device. Moreover, several camera brands are investing in R&D activities to come up with lighter and more compact camera bodies with the same shooting capabilities. This is anticipated to create a positive outlook for the medium format camera market in the near future. As a result, the market is expected to reach a value of US$ X Million by 2024, exhibiting a CAGR of X% during 2019-2024.

Market Summary:

  • Region-wise, the medium format camera market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Currently, North America is the biggest market for medium format cameras, accounting for the majority of the total market share.
  • The competitive landscape has also been analyzed along with the profiles of the leading players operating in the medium format camera market. Some of these players include Phase One, Hasselblad, and Leica.


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