According to the latest report by IMARC Group, titled "Menthol Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the global menthol cigarette market is currently witnessing stable growth. Menthol is a naturally occurring substance that is extracted from plants, such as peppermint, spearmint or corn mint. It can also be produced synthetically and is widely used as a flavoring agent in numerous products, such as candies, syrups and chocolates. It is also used in cigarettes for triggering the cold-sensitive nerves present in the skin. Characterized by a refreshing flavor and anesthetic effect, it is primarily added to the tobacco to yield a cooling sensation in the mouth and throat of the users. The use of menthol cigarettes decreases the cough reflexes of the users while offering a soothing effect to the dry throat feeling. These cigarettes reduce the overall harshness of the smoke, owing to which they are gaining widespread preference, especially among the young and new smokers.
Global Menthol Cigarette Market:
The global market is primarily driven by a significant increase in the number of smokers across the globe. Rapid urbanization, long working hours and hectic schedules of the majority of the working professionals have led them to consume cigarettes more frequently to combat stress issues. In line with this, there has been a considerable increase in the number of female and young smokers, which is also contributing to the market growth. Moreover, owing to aggressive promotional campaigns by numerous manufacturers, there is a common misconception among the masses that menthol cigarettes are healthier alternatives to the commonly consumed cigarettes, which is propelling their demand. However, the consumption of these cigarettes poses similar health risks, often leading to a higher level of nicotine addiction. The advent of single and double capsule variants is further acting as a major growth-inducing factor. These cigarettes contain capsule(s) around the top of the filter that is required to be crushed, when needed, for releasing the additional menthol flavor. This allows the users to adjust the flavor of the cigarette as per their choice and preference, thereby contributing to their widespread popularity. Some of the other factors contributing to the market growth include the advent of low-tar cigarettes and the popularity of ultra-slim variants among female users. On account of the aforementioned factors, the market is anticipated to register a CAGR of around 3% during 2020-2025.
Market Summary:
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