The global menthol cigarette market is currently witnessing a stable growth. A menthol cigarette is a cylindrical roll of ground or shredded tobacco that is mixed together with menthol flavoring. Menthol is a chemical compound that is produced from mint plants, such as spearmint and peppermint. It is usually added in cigarettes to give a cooling sensation and reduce the harshness of the smoke for the consumer. It also has anesthetic effects and can aid in suppressing the cough reflex by soothing dry throats. In certain variants, menthol is present in small quantities within or near the cigarette filter to release a burst of flavor while smoking.
The rapid urbanization across the globe is one of the key factors driving the growth of the market. Owing to sedentary lifestyle habits and hectic schedules, working professionals are increasingly consuming cigarettes to relieve stress and relax their nerves. Menthol cigarettes offer a cooling sensation, sensory excitation and fresh flavor, which provides relief and makes the user more habitual to the flavor. Additionally, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an additional capsule is also providing a boost to the market growth. These capsules enable the user to manipulate the intensity of the flavor as per their choice. Apart from this, other product innovations, including the development of low-tar cigarettes and ultra-long and ultra-slim variants for female consumers, are also contributing to the market growth. Other factors, such as the rising number of smokers, including the young and female population, and aggressive promotional activities by manufacturers through social media platforms, are projected to drive the market further. Looking forward, IMARC Group expects the market to register a CAGR of around 3% during 2020-2025.
Breakup by Capsule Type:
Breakup by End-User:
Breakup by Size:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Alfred Dunhill Ltd., Altria Group Inc., British American Tobacco, China National Tobacco Corporation, Commonwealth Brands Inc., Essentra Plc, Imperial Brands Plc, Japan Tobacco Inc., KT&G Corporation, Liggett Group LLC, Lorillard Tobacco Company, Philip Morris International Inc., etc.
Key Questions Answered in This Report
The global menthol cigarette market size reached US$ 78.32 Billion in 2019.
As per IMARC Group’s estimates, the global menthol cigarette market will reach a value of US$ 96.00 Billion by 2025.
The global menthol cigarette market is primarily driven by the increasing preference for novel cigarette flavors among consumers.
The major trends in the market are the increasing number of smokers and the introduction of flavorless cigarettes with small menthol capsules.
Leading manufacturers/industry players are Alfred Dunhill Limited, Altria Group, Inc., British American Tobacco Plc, China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra PLC, Imperial Brands Plc, Japan Tobacco Inc., Korea Tobacco & Ginseng Corporation, Liggett Group LLC and Philip Morris International Inc.
On the basis of the region, Asia Pacific enjoys the leading position in the market. It includes countries such as China, Japan, India, South Korea, Australia and Indonesia.
At present, most of the menthol cigarettes are distributed through supermarkets.
During 2014-2019, the global menthol cigarette market exhibited a CAGR of around 3%.
On the basis of the capsule type, cigarettes with single menthol capsules are mostly preferred by consumers. However, the demand for double capsule menthol cigarettes is also increasing.
Based on the end user, the market has been bifurcated into male and female, wherein males dominate the segment.
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