The global menthol cigarette market is currently witnessing a stable growth. A menthol cigarette is a cylindrical roll of ground or shredded tobacco that is mixed together with menthol flavoring. Menthol is a chemical compound that is produced from mint plants, such as spearmint and peppermint. It is usually added in cigarettes to give a cooling sensation and reduce the harshness of the smoke for the consumer. It also has anesthetic effects and can aid in suppressing the cough reflex by soothing dry throats. In certain variants, menthol is present in small quantities within or near the cigarette filter to release a burst of flavor while smoking.
The rapid urbanization across the globe is one of the key factors driving the growth of the market. Owing to sedentary lifestyle habits and hectic schedules, working professionals are increasingly consuming cigarettes to relieve stress and relax their nerves. Menthol cigarettes offer a cooling sensation, sensory excitation and fresh flavor, which provides relief and makes the user more habitual to the flavor. Additionally, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an additional capsule is also providing a boost to the market growth. These capsules enable the user to manipulate the intensity of the flavor as per their choice. Apart from this, other product innovations, including the development of low-tar cigarettes and ultra-long and ultra-slim variants for female consumers, are also contributing to the market growth. Other factors, such as the rising number of smokers, including the young and female population, and aggressive promotional activities by manufacturers through social media platforms, are projected to drive the market further. Looking forward, IMARC Group expects the market to register a CAGR of around 3% during 2020-2025.
Breakup by Capsule Type:
- Single Capsule Menthol Cigarette
- Double Capsule Menthol Cigarette
Breakup by End-User:
Breakup by Size:
Breakup by Distribution Channel:
- Supermarkets
- Hypermarkets
- Online Retailers
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Alfred Dunhill Ltd., Altria Group Inc., British American Tobacco, China National Tobacco Corporation, Commonwealth Brands Inc., Essentra Plc, Imperial Brands Plc, Japan Tobacco Inc., KT&G Corporation, Liggett Group LLC, Lorillard Tobacco Company, Philip Morris International Inc., etc.
Key Questions Answered in This Report
The global menthol cigarette market size reached US$ 78.32 Billion in 2019.
As per IMARC Group’s estimates, the global menthol cigarette market will reach a value of US$ 96.00 Billion by 2025.
The global menthol cigarette market is primarily driven by the increasing preference for novel cigarette flavors among consumers.
The major trends in the market are the increasing number of smokers and the introduction of flavorless cigarettes with small menthol capsules.
Leading manufacturers/industry players are Alfred Dunhill Limited, Altria Group, Inc., British American Tobacco Plc, China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra PLC, Imperial Brands Plc, Japan Tobacco Inc., Korea Tobacco & Ginseng Corporation, Liggett Group LLC and Philip Morris International Inc.
On the basis of the region, Asia Pacific enjoys the leading position in the market. It includes countries such as China, Japan, India, South Korea, Australia and Indonesia.
At present, most of the menthol cigarettes are distributed through supermarkets.
During 2014-2019, the global menthol cigarette market exhibited a CAGR of around 3%.
On the basis of the capsule type, cigarettes with single menthol capsules are mostly preferred by consumers. However, the demand for double capsule menthol cigarettes is also increasing.
Based on the end user, the market has been bifurcated into male and female, wherein males dominate the segment.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Menthol Cigarette Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast
6 Market Breakup by Capsule Type
6.1 Single Capsule Menthol Cigarette
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Double Capsule Menthol Cigarette
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by End-User
7.1 Male
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Female
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Size
8.1 King Size
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 100s
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online Retailers
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.8 Others
10.2.10.1 Market Trends
10.2.10.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.8 Others
10.3.10.1 Market Trends
10.3.10.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Alfred Dunhill Limited
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.2 Altria Group Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 British American Tobacco Plc
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 China National Tobacco Corporation
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Commonwealth Brands Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Essentra PLC
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.7 Imperial Brands Plc
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Japan Tobacco Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.8.4 SWOT Analysis
15.3.9 KT&G Corporation
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Liggett Group LLC
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Lorillard Tobacco Company
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Philip Morris International Inc.
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
List of Figures
Figure 1: Global: Menthol Cigarette Market: Major Drivers and Challenges
Figure 2: Global: Menthol Cigarette Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Menthol Cigarette Market: Breakup by Capsule Type (in %), 2019
Figure 4: Global: Menthol Cigarette Market: Breakup by End-User (in %), 2019
Figure 5: Global: Menthol Cigarette Market: Breakup by Size (in %), 2019
Figure 6: Global: Menthol Cigarette Market: Breakup by Distribution Channel (in %), 2019
Figure 7: Global: Menthol Cigarette Market: Breakup by Region (in %), 2019
Figure 8: Global: Menthol Cigarette Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Menthol Cigarette (Single Capsule Menthol Cigarette) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Menthol Cigarette (Single Capsule Menthol Cigarette) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Menthol Cigarette (Double Capsule Menthol Cigarette) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Menthol Cigarette (Double Capsule Menthol Cigarette) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Menthol Cigarette (Male) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Menthol Cigarette (Male) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Menthol Cigarette (Female) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Menthol Cigarette (Female) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Menthol Cigarette (King Size) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Menthol Cigarette (King Size) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Menthol Cigarette (100s) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Menthol Cigarette (100s) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Menthol Cigarette (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Menthol Cigarette (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Menthol Cigarette (Supermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Menthol Cigarette (Supermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Menthol Cigarette (Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Menthol Cigarette (Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Menthol Cigarette (Online Retailers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Menthol Cigarette (Online Retailers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Menthol Cigarette (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Menthol Cigarette (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: North America: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: North America: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: United States: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: United States: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Canada: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Canada: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Asia Pacific: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Asia Pacific: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: China: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: China: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Japan: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Japan: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: India: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: India: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: South Korea: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: South Korea: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Australia: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Australia: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: Indonesia: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: Indonesia: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Others: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Others: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Europe: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Europe: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Germany: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Germany: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: France: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: France: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: United Kingdom: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: United Kingdom: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Italy: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Italy: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Spain: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Spain: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Russia: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Russia: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Others: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Others: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Latin America: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Latin America: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Brazil: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Brazil: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Mexico: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Mexico: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Others: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Others: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Middle East and Africa: Menthol Cigarette Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Middle East and Africa: Menthol Cigarette Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Global: Menthol Cigarette Industry: SWOT Analysis
Figure 80: Global: Menthol Cigarette Industry: Value Chain Analysis
Figure 81: Global: Menthol Cigarette Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Menthol Cigarette Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Menthol Cigarette Market Forecast: Breakup by Capsule Type (in Million US$), 2020-2025
Table 3: Global: Menthol Cigarette Market Forecast: Breakup by End-User (in Million US$), 2020-2025
Table 4: Global: Menthol Cigarette Market Forecast: Breakup by Size (in Million US$), 2020-2025
Table 5: Global: Menthol Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 6: Global: Menthol Cigarette Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Menthol Cigarette Market: Competitive Structure
Table 8: Global: Menthol Cigarette Market: Key Players