The global menthol cigarette market size reached US$ 92.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 108.7 Billion by 2028, exhibiting a growth rate (CAGR) of 2.7% during 2023-2028.
A menthol cigarette is a cylindrical roll of ground or shredded tobacco that is mixed together with menthol flavoring. Menthol is a chemical compound that is produced from mint plants, such as spearmint and peppermint. It is usually added in cigarettes to give a cooling sensation and reduce the harshness of the smoke for the consumer. It also has anesthetic effects and can aid in suppressing the cough reflex by soothing dry throats. In certain variants, menthol is present in small quantities within or near the cigarette filter to release a burst of flavor while smoking.
The rapid urbanization across the globe is one of the key factors driving the growth of the market. Owing to sedentary lifestyle habits and hectic schedules, working professionals are increasingly consuming cigarettes to relieve stress and relax their nerves. Menthol cigarettes offer a cooling sensation, sensory excitation and fresh flavor, which provides relief and makes the user more habitual to the flavor. Additionally, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an additional capsule is also providing a boost to the market growth. These capsules enable the user to manipulate the intensity of the flavor as per their choice. Apart from this, other product innovations, including the development of low-tar cigarettes and ultra-long and ultra-slim variants for female consumers, are also contributing to the market growth. Other factors, such as the rising number of smokers, including the young and female population, and aggressive promotional activities by manufacturers through social media platforms, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global menthol cigarette market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on capsule type, end-user, size and distribution channel.
Breakup by Capsule Type:
Single Capsule Menthol Cigarette
Double Capsule Menthol Cigarette
Breakup by End-User:
Breakup by Size:
Breakup by Distribution Channel:
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key players being Alfred Dunhill Ltd, Altria Group, British American Tobacco p.l.c., China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra plc, Imperial Brands PLC, Japan Tobacco Inc., KT&G Corporation, Liggett Vector Brands LLC, Reynolds American Inc and Philip Morris International Inc.
Base Year of the Analysis
Capsule Type, End-User, Size, Distribution Channel, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Alfred Dunhill Ltd, Altria Group, British American Tobacco p.l.c., China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra plc, Imperial Brands PLC, Japan Tobacco Inc., KT&G Corporation, Liggett Vector Brands LLC, Reynolds American Inc and Philip Morris International Inc.
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Key Questions Answered in This Report
The global menthol cigarette market was valued at US$ 92.1 Billion in 2022.
We expect the global menthol cigarette market to exhibit a CAGR of 2.7% during2023-2028.
The rising demand for menthol cigarettes, as they offer a cooling sensation, sensory excitation, a fresh flavor, etc., is primarily driving the global menthol cigarette market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of menthol cigarettes.
Based on the capsule type, the global menthol cigarette market can be segmented into single capsule menthol cigarette and double capsule menthol cigarette, where single capsule menthol cigarette currently accounts for the majority of the total market share.
Based on the end-user, the global menthol cigarette market has been categorized into male and female. Currently, male exhibits a clear dominance in the market.
Based on the size, the global menthol cigarette market can be divided into king size, 100s, and others. Among these, king size holds the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.
Some of the major players in the global menthol cigarette market include Alfred Dunhill Ltd, Altria Group, British American Tobacco p.l.c., China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra plc, Imperial Brands PLC, Japan Tobacco Inc., KT&G Corporation, Liggett Vector Brands LLC, Reynolds American Inc, and Philip Morris International Inc.
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