The global menthol cigarette market exhibited moderate growth during 2015-2020. A menthol cigarette is a cylindrical roll of ground or shredded tobacco that is mixed together with menthol flavoring. Menthol is a chemical compound that is produced from mint plants, such as spearmint and peppermint. It is usually added in cigarettes to give a cooling sensation and reduce the harshness of the smoke for the consumer. It also has anesthetic effects and can aid in suppressing the cough reflex by soothing dry throats. In certain variants, menthol is present in small quantities within or near the cigarette filter to release a burst of flavor while smoking.
The rapid urbanization across the globe is one of the key factors driving the growth of the market. Owing to sedentary lifestyle habits and hectic schedules, working professionals are increasingly consuming cigarettes to relieve stress and relax their nerves. Menthol cigarettes offer a cooling sensation, sensory excitation and fresh flavor, which provides relief and makes the user more habitual to the flavor. Additionally, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an additional capsule is also providing a boost to the market growth. These capsules enable the user to manipulate the intensity of the flavor as per their choice. Apart from this, other product innovations, including the development of low-tar cigarettes and ultra-long and ultra-slim variants for female consumers, are also contributing to the market growth. Other factors, such as the rising number of smokers, including the young and female population, and aggressive promotional activities by manufacturers through social media platforms, are projected to drive the market further. Looking forward, IMARC Group expects the global menthol cigarette market to grow at a CAGR of 3.20% during 2021-2026.
IMARC Group provides an analysis of the key trends in each sub-segment of the global menthol cigarette market market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, capsule type, end-user, size and distribution channel.
Breakup by Capsule Type:
Breakup by End-User:
Breakup by Size:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Alfred Dunhill Ltd., Altria Group Inc., British American Tobacco, China National Tobacco Corporation, Commonwealth Brands Inc., Essentra Plc, Imperial Brands Plc, Japan Tobacco Inc., KT&G Corporation, Liggett Group LLC, Lorillard Tobacco Company, Philip Morris International Inc., etc.
The global menthol cigarette market size was valued at US$ 87.2 Billion in 2020.
According to the estimates by IMARC Group, the global menthol cigarette market is expected to witness a CAGR of 3.2% from 2021 to 2026.
The increasing consumer preferences for flavored cigarettes represent one of the key drivers for the global menthol cigarette market.
The emergence of low-tar cigarettes and ultra-long/ultra-slim variants for female consumers represents one of the key trends in the global menthol cigarette market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of numerous manufacturing units for menthol cigarettes.
On the basis of the capsule type, the market has been bifurcated into single capsule menthol cigarette and double capsule menthol cigarette. Currently, single capsule menthol cigarette holds the majority of the total market share.
On the basis of the distribution channel, the market has been divided into supermarkets, hypermarkets, online retailers and others. Among these, supermarkets represent the largest segment.
On the basis of the end-user, the market has been classified into male and female. Among these, males exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.
The key companies in the global menthol cigarette market are Alfred Dunhill Ltd., Altria Group Inc., British American Tobacco, China National Tobacco Corporation, Commonwealth Brands Inc., Essentra Plc, Imperial Brands Plc, Japan Tobacco Inc., KT&G Corporation, Liggett Group LLC, Lorillard Tobacco Company, Philip Morris International Inc., etc.
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