IMARC Group’s latest study, “Global Mobile Advertising Market Report and Forecast 2018-2023” gives statistical and analytical insights into the global mobile advertising market. Mobile advertising refers to the act of sending advertisements on mobile phones. It is a departure from the traditional channels of promoting products and services which mainly relied upon newspapers, televisions, periodicals, etc. Currently, mobile advertising provides a more cost-effective mode providing wider coverage. The market has grown at a CAGR of 42.16% during 2010-2017, representing the fastest growing advertising segment. In 2017, the market was valued at US$ 133.7 Billion and by 2023, it is forecasted to reach US$ 352.8 Billion.
Mobile advertising presents the companies with an opportunity to stretch out the services to the target audience more conveniently. Nowadays, consumer directed ad-content is widely being promoted through various social media platforms such as Facebook, Google, Pinterest, BizSugar, etc. which are extensively accessed through various mobile devices. The other major factors for the proliferation of the mobile advertising industry are easy availability of mobile phone handsets and internet data. This has motivated a larger part of the consumer section to spend their disposable income on media and entertainment. Since their time spent on browsing different websites has increased, mobile advertising has become a viable source for the companies to promote their content.
The report has segmented the market on the basis of the various platforms used for mobile advertising such as mobile search, mobile display, mobile video, social media, mobile websites, QR code, messaging, etc. Currently, the major contributing segments in the market are mobile search and mobile display. The main industries using mobile advertising are retail, automobile, financial services, telecom, travel, etc.
On the basis of regional segmentation, North America has emerged as the largest market in mobile advertising, followed by Asia-Pacific, Europe, Middle East & Africa and Latin America. An analysis of the competitive landscape has also been provided in the report. Some of the key players in the industry are Facebook, Google, Microsoft, Millennial Media, Twitter and Yahoo.
This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.
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