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Mobile Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global mobile advertising market size reached US$ 173 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 347.9 Billion by 2027, exhibiting a growth rate (CAGR) of 12.26% during 2022-2027.

Mobile advertising is a cost-effective form of advertisement that occurs on various mobile devices, including smartphones, tablets, and laptops. It includes SMS offers through text and e-mail, ads on downloaded mobile applications and games, story ads on social media platforms, and banner advertisements on websites. It involves all the interactive channels that are used by advertising companies to promote brand information, news, and exciting offers, through internet connectivity. It uses modern mobile technology features, such as location services, which help craft marketing campaigns based on the location of the individual. Mobile advertising assists companies in retrieving customer information and preferences to reach the targeted audiences. Besides this, it offers several financial benefits to companies as compared to conventional advertising methods. As a result, various public and private organizations across the globe prefer this mode of advertisement.

Mobile Advertising Market Trends:

The rising penetration of network connection and shifting consumer reliance on smartphones and other connected devices represent one of the key factors positively influencing the market growth. In addition, rapid advancements in mobile technology and the increasing number of applications are creating a positive market outlook. In line with this, significant growth in the 3G and 4G subscriptions, coupled with the introduction of 5G networks in various countries, is driving the market. Apart from this, the growing influence of social media platforms is supporting market growth. Furthermore, several prominent market players are focusing on developing advanced mobile advertising content that can be used even in low-internet connectivity areas. They are also focusing on various marketing strategies, such as creating age-specific promotional content to target the mass mobile internet population. Moreover, the widespread adoption of mobile advertising methods by governments to increase public awareness about newly launched programs, initiatives, policies, and guidelines, is offering a favorable market outlook. Additionally, various initiatives undertaken by the governments of numerous countries to promote digitalization are expected to propel market growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile advertising market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on segment.

Breakup by Segment:

  • Search
  • Display
  • Video
  • Social Media
  • Websites
  • Others


Based on the segment, the market has been segmented into search, display, video, social media, websites, and others.

Regional Insights:

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America


Based on the geographical front, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from a macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Segment, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1    Overview
    3.2    Executive Summary
    3.3    Key Industry Trends 
4   Global Advertising Market
    4.1    Current and Historical Market Trends
    4.2    Performance of Various Segments
    4.3    Performance of Various Regions
    4.4    Key Players and their Market Shares
    4.5    Market Forecast
5   Global Mobile Advertising Market
    5.1    Market Overview
    5.2    Key Market Drivers
    5.3    Current and Historical Market Trends
    5.4    Impact of COVID-19
    5.5    Market Breakup by Segment 
        5.5.1    Search
        5.5.2    Display
        5.5.3    Video
        5.5.4    Social Media
        5.5.5    Websites
        5.5.6    Others
    5.6    Performance of Various Regions
        5.6.1    North America
        5.6.2    Asia Pacific
        5.6.3    Europe
        5.6.4    Middle East and Africa
        5.6.5    Latin America
    5.7    Market Breakup by Industry
    5.8    Market Forecast
    5.9    Mobile Advertising Pricing Models
    5.10    Margins in Mobile Advertising
    5.11    Porters Five Forces Analysis
        5.11.1    Bargaining Power of Suppliers
        5.11.2    Bargaining Power of Buyers
        5.11.3    Threat of Substitutes
        5.11.4    Competitive Rivalry
        5.11.5    Threat of New Entrants
    5.12    Key Challenges
6   Global Mobile Advertising Market: Competitive Landscape
    6.1    Market Structure
    6.2    Profiles of Leading Players
 
List of Figures

Figure 1: Global: Mobile Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2021
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2016 and 2021
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2021
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2021
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2027
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2027
Figure 10: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 11: Global: Mobile Advertising Market: Breakup by Segment (in %), 2021
Figure 12: Global: Mobile Search Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 13: Global: Mobile Display Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 14: Global: Mobile Video Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 15: Global: Mobile Social Media Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 16: Global: Mobile Websites Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 17: Global: Other Mobile Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 18: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 19: Global: Mobile Advertising Market: Regional Breakup (in %), 2021
Figure 20: North America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 21: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 22: Europe: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 23: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 24: Latin America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 25: Global: Mobile Advertising Market: Breakup by Industry (in %), 2021
Figure 26: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 27: Global: Mobile Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2016-2021
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2022-2027 


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Key Questions Answered in This Report

The global mobile advertising market was valued at US$ 173 Billion in 2021.

We expect the global mobile advertising market to exhibit a CAGR of 12.26% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the growing deployment for mobile advertising across numerous organisations for displaying advertising through social media, gaming, and streaming services during the lockdown scenario.

The rising penetration of network connection, the increasing demand for smartphones, and the introduction of 5G networks, are primarily driving the global mobile advertising market.

Based on the segment, the global mobile advertising market has been segregated into search, display, video, social media, websites and others. Among these, search holds the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

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