Global Motorcycle Rental Market to Reach US$ 563.3 Million by 2032, Stimulated by Growing Popularity of Adventure Tourism

May 29, 2023 | Automotive Industry

According to the latest report by IMARC Group, titled “Motorcycle Rental Market Report by Type (Luxury Motorcycle, Common Motorcycle), Booking Channel (Websites, Apps), Application (Motorcycle Tourism, Commutes), and Region 2024-2032,” the global motorcycle rental market size reached US$ 232.2 Million in 2023. Motorcycle rental includes services that allow individuals to temporarily rent motorcycles for personal use, travel, or recreational purposes. It provides a practical and adaptable substitute for owning a motorbike, especially for consumers who might not desire the financial or long-term commitment that comes with purchasing. It typically has a diverse fleet of motorcycles, catering to different riding preferences and skill levels. Additionally, it may offer a wide range of models, including sport bikes, cruisers, touring motorcycles, and adventure bikes, enabling riders to choose the type of motorcycle that suits their specific needs and desires. It normally entails picking a rental agency, determining whether bikes are available, and supplying the required paperwork, including a current driver's license and insurance.

Global Motorcycle Rental Market Trends:

The growing popularity of solo traveling among the masses majorly drives the global market. This can be supported by the rising preference for solo travelers toward motorcycle rental services due to flexibility and independence offered by motorcycles. Moreover, renting a motorcycle allows solo travelers to explore destinations at their own pace, take scenic routes, and discover hidden gems that might not be accessible by other means of transportation, which is significantly supporting the market. Along with this, travelers are seeking unique and immersive experiences, and exploring new destinations on a motorcycle provides a sense of freedom, adventure, and a closer connection with the surroundings, which is acting as another growth-inducing factor. In addition, the emergence of adventure tourism, including activities such as off-road biking, motorcycle tours, and long-distance rides, is positively influencing the market. In addition, the growing popularity of motorcycle events and rallies is also driving the market as motorcycle rental services provide the convenience of renting instead of transporting their own bikes to the event location. Apart from this, the widespread adoption of motorcycle rental as bikes are generally more fuel-efficient and emit fewer greenhouse gases than cars is contributing to the market. Furthermore, the advent of GPS navigation systems and motorcycle-specific apps to offer riders enhanced safety features and convenient route planning is creating a positive market outlook. On account of the aforementioned factors, the market value is projected to reach US$ 563.3 Million by 2032, expanding at a CAGR of 10.04% during 2024-2032.

Market Summary:

  • Based on the type, the market has been segmented into luxury and common motorcycles. Currently, common motorcycles dominate the market share.
  • On the basis of the booking channel, the market has been segmented into websites and apps. According to the report, apps account for the largest segment.
  • Based on the application, the market has been segmented into motorcycle tourism and commutes. Currently, motorcycle tourism holds the largest share.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. At present, Asia Pacific holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Adriatic Moto Tours, EagleRider, Harley-Davidson Inc., MotoQuest, Motoroads, Rental 819 (Kizuki Rental Service), The Hertz Corporation, and WickedRide Adventure Services Pvt. Ltd.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Type, Booking Channel, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adriatic Moto Tours, EagleRider, Harley-Davidson Inc., MotoQuest, Motoroads, Rental 819 (Kizuki Rental Service), The Hertz Corporation, WickedRide Adventure Services Pvt. Ltd., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Motorcycle Rental Market to Reach US$ 563.3 Million by 2032, Stimulated by Growing Popularity of Adventure Tourism
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More