Global Network Optimization Services Market to Reach US$ 17.5 Billion by 2032, Propelled by Escalating Demand for Voice-over-Internet Protocol (VoIP) Services

The latest report by IMARC Group, titled “Network Optimization Services Market Report by Service (Implementation, Consulting, Support and Maintenance), Organization Size (Small and Medium-sized Enterprise, Large Enterprise), Deployment Mode (On-premises, Cloud-based), Application (Local Network Optimization, WAN Optimization, RAN Optimization, Data Center Optimization), Industry Vertical (IT and Telecom, BFSI, Government and Defense, Transportation and Logistics, Manufacturing, Consumer Goods and Retail, Media and Entertainment, Energy and Utility, Healthcare and Life Sciences, Education), and Region 2024-2032,” finds that the global network optimization services market size reached US$ 5.1 Billion in 2023. Network optimization services comprise technological solutions that assist organizations in improving their network domain functionality, achieving their business goals, and maintaining a competitive edge. Some commonly offered network optimization services include local network optimization, data center optimization, wide area network (WAN) optimization, and radio access network (RAN) optimization. They maximize network utilization, secure optimal performance, and enhance the user experience. They also help enterprises detect and resolve network anomalies faster and more efficiently to deliver a consistent user experience and performance. Since they improve the efficiency and capabilities of network management systems, processes, and personnel to maximize returns on investment (ROI), network optimization services have gained immense popularity among businesses.

Global Network Optimization Services Market Trends:

The escalating demand for voice-over-internet (VoIP) services represents the primary factor driving the market growth. Besides this, the surging awareness regarding the benefits of network optimization services and the rising number of data centers are other major growth-inducing factors. Additionally, there has been widespread product adoption among enterprises to facilitate seamless data transmission, eliminate latency issues, and cut costs. In line with this, the rising volumes of data transfer due to the increasing number of connected devices have augmented the demand for network optimization services. Furthermore, the growing adoption of work-from-home (WFH) policies in organizations amid the recent coronavirus disease (COVID-19) outbreak has strengthened the need for advanced measures to improve the performance and security of network infrastructure. Along with this, the increasing instances of network threats, such as data breaches and hacking, have accelerated the product adoption rate. Other factors, including the advent of network optimization as a cloud service, advancements in network infrastructure, emerging product applications across various industries, surging penetration of virtualization and cloud computing solutions, and technological advancements, are also creating a favorable market outlook. Looking forward, IMARC Group expects the market value to reach US$ 17.5 Billion by 2032, growing at a CAGR of 14.1% during 2024-2032.

Market Summary:

• The market has been categorized based on the service into implementation, consulting, and support and maintenance. 
• Based on the organization size, the market has been bifurcated into small and medium-sized, and large enterprises. 
• On the basis of the deployment mode, the market has been classified as on-premises and cloud-based.
• The market has been segmented based on the application into local network, WAN, RAN, and data center optimization. 
• Based on the industry vertical, the market has been divided into IT and telecom, BFSI, government and defense, transportation and logistics, manufacturing, consumer goods and retail, media and entertainment, energy and utility, healthcare and life sciences, and education.
• Region-wise, the market has been segregated into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
• The competitive landscape of the market has also been examined, with some of the key players being Array Networks Inc., Circadence Corporation, Cisco Systems Inc., Citrix Systems Inc., FatPipe Networks Inc., Huawei Technologies Co. Ltd., InfoVista S.A., NETSCOUT Systems Inc., Nokia Corporation, Riverbed Technology Inc., SolarWinds Inc., and ZTE Corporation.

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