According to the latest report by IMARC Group, titled “Nitro-infused Beverages Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global nitro-infused beverages market size reached US$ 85.36 Million in 2022. A nitro-infused beverage is a type of carbonated drink that is infused with nitrogen gas. The process involves storing the beverage in a pressurized container and forcing nitrogen gas into it, creating a smooth, creamy texture and a foamy head. The infusion of nitrogen gas creates tiny bubbles in the beverage, which gives it a velvety mouthfeel and a visually appealing cascading effect when poured. They enhance the texture and the overall experience of the beverage and are typically served cold, either on tap or in cans that have been infused with nitrogen. Nitro-infused beverages enhance the flavor profile of beverages as the nitrogen bubbles help to release aromatic compounds, allowing the flavors to be more pronounced and enjoyable.
Global Nitro-infused Beverages Market Trends:
The sudden shift toward premium and specialty beverages is one of the major factors contributing to the market growth. Nitro-infused beverages offer a distinct taste and texture, providing a creamy and velvety experience, which in turn is attracting new customers. Moreover, the increasing product demand due to the rise in the specialty coffee culture has gained momentum, with consumers showing a growing interest in high-quality, ethically sourced coffees and unique brewing methods, creating a positive outlook for the market. Additionally, the widespread expansion of nitrogen infusion techniques beyond coffee to other beverage categories, such as tea and cocktails, has broadened market penetration and has appealed to a wider range of consumers, supporting the market growth. Besides this, the growing popularity of nitro-infused beverages that require minimal or no added sugars or dairy products makes them an appealing choice for health-conscious consumers strengthening the market growth. Furthermore, the increasing product availability and accessibility in various retail channels, including coffee shops, cafes, convenience stores, and supermarkets, reaching a larger consumer base is providing a considerable boost to the market growth. Apart from this, rapid technological advancements have improved the design of cans and packaging for nitrogen-infused beverages that feature widgets or nitrogen-impregnated capsules to release nitrogen upon opening, recreating the cascading effect and enhancing the sensory experience for consumers, which in turn is providing a thrust to the market growth. Looking forward, the market value is projected to reach US$ 275.11 Million by 2028, expanding at a CAGR of 21.09% during 2023-2028.
- Based on the product, the market has been categorized into nitro coffee, tea, soft drinks, and others. According to the report, nitro coffee represents the largest segment.
- On the basis of the distribution channel, the market is divided into supermarket and hypermarkets, convenience stores, online stores, and others. Amongst these, supermarkets and hypermarkets represent the largest segment.
- Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. Amongst these, North America is the leading market, accounting for the majority of the global share.
- The competitive landscape of the market has also been examined, with some of the key players being Beanly Beverages Private Limited, Bona Fide Nitro Coffee and Tea, Caveman Coffee Company, Funkin Cocktails, H&H Products Company, King's Row Coffee, La Colombe Coffee Roasters, Left Hand Brewing Company, Lucky Jack Cold Brew Coffee, NITRO Beverage Co., Quivr, RISE Brewing Co., Starbucks Corporation, etc.
|Base Year of the Analysis
||Nitro Coffee, Nitro Tea, Nitro Soft Drinks, Others
|Distribution Channels Covered
||Supermarket and Hypermarkets, Convenience Stores, Online Stores, Others
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Beanly Beverages Private Limited, Bona Fide Nitro Coffee and Tea, Caveman Coffee Company, Funkin Cocktails, H&H Products Company, King's Row Coffee, La Colombe Coffee Roasters, Left Hand Brewing Company, Lucky Jack Cold Brew Coffee, NITRO Beverage Co., Quivr, RISE Brewing Co., Starbucks Corporation, etc.
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