Nitro-infused Beverages Market

Global Nitro-infused Beverages Market:

The global nitro-infused beverages market size reached US$ 103.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 493.9 Million by 2032, exhibiting a growth rate (CAGR) of 18.4% during 2024-2032. The shifting consumer preferences toward convenience and ready-to-drink (RTD) beverages, the escalating demand for premium quality beverages, and various product innovations represent some of the key factors driving the market growth.

Nitro-infused Beverages Market Analysis:

• Major Market Drivers: The changing beverage consumption pattern and the increasing demand for nitro coffee, nitro tea, and soft drinks due to busy schedules and hectic lifestyles are favoring the market growth.
• Key Market Trends: The increasing investment in new premium product launches, along with the rising endorsements through various social media platforms, are providing an impetus to market growth. Moreover, the inflating expenditure capacities of consumers and the escalating demand for premium-quality beverage products due to their enhanced freshness, taste, and mouthfeel are anticipated to drive the nitro-infused beverages market demand in the coming years.
• Competitive Landscape: Some of the prominent companies in the market include Beanly Beverages Private Limited, Bona Fide Nitro Coffee and Tea, Caveman Coffee Company, Funkin Cocktails, H&H Products Company, King's Row Coffee, La Colombe Coffee Roasters, Left Hand Brewing Company, Lucky Jack Cold Brew Coffee, NITRO Beverage Co., Quivr, RISE Brewing Co., and Starbucks Corporation, among many others.
• Geographical Trends: North America exhibits a clear dominance in the market, owing to the elevating consumer inclination towards these healthier alternatives to traditional carbonated drinks, owing to their smoother mouthfeel, reduced acidity, lower sugar content, etc.
• Challenges and Opportunities: Production complexity, coupled with regulatory compliances, are among the challenges hindering the market. However, the increasing consumer willingness to pay for premium, artisanal beverages presents opportunities for the market.
   

Nitro-infused Beverages Market Trends:

Increasing Demand for Innovative Beverages

The escalating demand for unique drinks is significantly driving the growth of the market. Nitro-infused beverages offer a distinctive drinking experience characterized by a creamy mouthfeel, cascading bubbles, and enhanced aroma and flavor release. For instance, in February 2024, Funkin Cocktails launched its new blue raspberry martini flavor summer beverage that delivers the bar-quality imbibing experience of a freshly shaken cocktail complete with nitrogen infusion to ensure a velvety texture and smooth head. This sensory appeal attracts consumers seeking novel and enjoyable drinking experiences beyond traditional beverages. Similarly, in February 2021, Cruise Beverages, a Chicago-based startup, introduced a new range of nitro-infused CBD craft beverages. They are designed to increase focus and assist people in managing stress and anxiety without the sensation of a hangover or sugar crash. These factors are further adding to the nitro-infused beverages market share.

Rising Need for Healthy Alternatives

The rising penetration of healthy options reflects evolving consumer preferences and behaviors towards beverages that align with wellness-focused lifestyles. For instance, according to an article published by the National Library of Medicine, younger people are less likely to spend more on healthier dietary options. Moreover, nitro-infused beverages, such as nitro cold brew coffee and teas, are perceived as healthier alternatives to traditional carbonated drinks and sugary beverages. The nitrogen infusion process can reduce acidity levels and, in some cases, lower sugar content, thereby appealing to health-conscious consumers. For example, in June 2022, Monster Energy Java launched cold brew, a morning pick-me-up. It contains nitrous oxide, which provides a thick and creamy mouthfeel. The company is also dedicated to providing a guilt-free start to the morning with the introduction of two bold new flavors, namely Latte and Sweet Black. Apart from this, there is a growing preference for beverages made with natural ingredients and free from artificial additives. Nitro-infused beverages often emphasize clean labels and natural flavor profiles, meeting consumer demand for transparency in product ingredients. These factors are positively influencing the nitro-infused beverages market forecast.

Growing Sales Through Online Portals

The increasing sales of food and beverages via online portals are bolstering the market. For instance, according to Statista, e-commerce sales of food and drink grew by 18.5%. Moreover, online portals provide consumers with round-the-clock access to a wide range of nitro-infused beverages, enabling purchases at their convenience. Furthermore, they offer a diverse selection of nitro-infused beverages, including alcoholic and non-alcoholic beverages like beer and packaging options. For example, in March 2024, Lion Brewery launched nitrogen-infused stout in a canned format to cater to easier at-home consumption in Asia Pacific. This 440ml canned version is also available in online retail stores and on Lion's website. Furthermore, the rising penetration towards trying different flavors among consumers is also driving the demand for online stores for buying nitro-infused cocktails. For instance, in April 2024, Global Brands, one of the UK-based companies, introduced a premium range of nitro-infused 8.4% ABV cocktails called 'be.' The cocktail is available in four initial flavors. These drivers are further propelling the growth of the nitro-infused beverages industry.

Global Nitro-infused Beverages Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global nitro-infused beverages market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

• Nitro Coffee
• Nitro Tea
• Nitro Soft Drinks
• Others
   

Nitro coffee accessories represented the largest segment

The report has provided a detailed breakup and analysis of the market based on the product. This includes nitro coffee, nitro tea, nitro soft drinks, and others. According to the report, nitro coffee represented the largest market segmentation.

According to the nitro-infused beverages market report, nitro coffee, a beverage infused with nitrogen gas to create a smooth, creamy texture akin to beer or stout, has seen a significant rise in demand. It offers a distinct taste profile compared to regular coffee. The nitrogen infusion creates a smoother, creamier texture with a slightly sweeter flavor, which appeals to consumers seeking novel coffee experiences. Moreover, younger demographics, particularly millennials and Gen Z, have shown a strong preference for beverages that offer unique sensory experiences and align with their preferences for artisanal and specialty products. For instance, in February 2024, Concept Cafes launched Blood Brothers coffee, a nitro cold brew ready to drink beverage.

Breakup by Distribution Channel: 

• Supermarket and Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

Supermarket and hypermarkets accounted for the largest market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarket and hypermarkets, convenience stores, online stores, and others. According to the report, supermarket and hypermarkets represented the largest market segmentation.

According to the nitro-infused beverages market outlook, supermarkets and hypermarkets have extensive distribution networks that allow them to reach many consumers across different demographic segments. This widespread availability increases the visibility and accessibility of nitro-infused beverages to a broad audience. Moreover, consumers often visit supermarkets and hypermarkets for their routine grocery shopping, making it convenient to discover and purchase nitro-infused beverages during their shopping trips. The ease of access encourages trial and repeat purchases.

Breakup by Region:

• North America
  • United States
  • Canada 
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America accounts for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, including North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the nitro-infused beverages market research report, North America accounted for the largest market share.

Some of the factors driving the market in North America included the escalating demand for nitro-infused coffee, the strong expenditure capacities of consumers, and the increasing product availability on online sales platforms. There is a growing trend among consumers in the region towards premium and innovative beverage options. Nitro-infused beverages, with their unique texture and flavor profile, appeal to consumers seeking novel and sophisticated drinking experiences. Moreover, many individuals are increasingly conscious of their beverage choices, opting for options perceived as healthier alternatives to soft drinks and energy drinks. Nitro-infused beverages often have lower sugar content and fewer additives, aligning with these health-conscious preferences. For instance, in February 2024, Pepsico launched Nitro Pepsi, a nitrogen-infused beverage in the United States. This is one of the nitro-infused beverages industry trends in the region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global market. Detailed profiles of all major companies have also been provided. Some of the companies covered include:

• Beanly Beverages Private Limited
• Bona Fide Nitro Coffee and Tea
• Caveman Coffee Company
• Funkin Cocktails
• H&H Products Company
• King's Row Coffee
• La Colombe Coffee Roasters
• Left Hand Brewing Company
• Lucky Jack Cold Brew Coffee
• NITRO Beverage Co.
• Quivr
• RISE Brewing Co.
• Starbucks Corporation
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Nitro-infused Beverages Market Recent Developments:

• May 2024: Coffee Hound Coffee Co. and the University of Maine launched the ready-to-drink nitro nitro-infused coffee.
• April 2024: Global brands introduced a premium range of nitro-infused 8.4% ABV cocktails called 'be.
• March 2024: Lion Brewery unveiled nitrogen-infused stout in a canned format to cater to easier at-home consumption in Asia Pacific.

Nitro-infused Beverages Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the nitro-infused beverages market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global nitro-infused beverages market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the nitro-infused beverages industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.