According to the latest report by IMARC Group, titled “North America Whole Milk Powder Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the North America whole milk powder market witnessed stable growth during 2015-2020. Whole milk powder is produced by evaporating or spray-drying moisture from fresh pasteurized whole milk. It acts as an ideal alternative to dry whole milk as whole milk powder does not lose its protein concentration during the production process. Whole milk powder is a rich source of magnesium, calcium, zinc, potassium, and vitamins A, D, E and K. It is an economical and convenient source of milk solids as it occupies lesser storage space and requires non-refrigerated warehousing and shipping. Consequently, it is widely preferred for preparing desserts and confectionery items quickly and with ease.
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North America Whole Milk Powder Market Trends:
The escalating demand for whole milk powder in the food and beverage (F&B) industry for producing baked and confectionery items is primarily driving the market growth in North America. In line with this, whole milk powder is extensively utilized in the preparation of various desserts, such as mousse, cakes, marshmallows and ice creams. This can be attributed to the distinctive whipping, thickening and gelling properties of whole milk powder, which makes it a quintessential ingredient in desserts. This, in turn, is acting as another major growth-inducing factor. Moreover, as compared to liquid milk, whole milk powder offers a prolonged shelf life as it possesses reduced moisture content. Therefore, it is being widely utilized in quick serving restaurants (QSRs) and bakeries, along with other commercial food establishments, which is contributing to the market growth. In confluence with this, the rising awareness about the nutritional and health benefits of the product, such as an improved immune system and cellular growth, is creating a positive outlook for the market across the North American region. Looking forward, the market is projected to continue its stable growth during 2021-2026.
- On the basis of the end use, the market has been segmented into dairy, infant formulae, bakery, confectionery, and others.
- On a regional basis, the market has been spread across the United States and Canada.
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