Global Online Gambling Market to Reach US$ 168.2 Billion by 2032, Impelled by Increasing Internet Penetration

April 28, 2023 | Technology & Media

The latest report by IMARC Group, titled "Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2024-2032," finds that the global online gambling market size reached US$ 86.6 Billion in 2023. Online gambling refers to the practice of betting or wagering on games or events over the internet. It includes traditional casino games such as poker, blackjack, and slot machines, sports betting, bingo, and other forms of gaming. Users can download gambling software on their personal computers or can play through a website. Online casinos and betting sites offer a wide variety of games and betting options, as well as bonuses and promotions to attract and retain players. In recent years, online gambling become increasingly popular due to the convenience and accessibility of internet-based gaming platforms.


Global Online Gambling Market Trends:

The market is primarily driven by the rising internet penetration and the increasing usage of mobile phones, making online gambling accessible to users. In addition, the growing legalization of online gambling in various countries represents another major growth-inducing factor. Besides this, online gambling platforms are expanding their presence by engaging in celebrity endorsements and corporate sponsorships. This, coupled with the integration of artificial intelligence (AI), chatbots, and machine learning, is positively influencing the market growth. These technologies aid in maintaining the transparency of gambling activities and provide an immersive experience to the player. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) pandemic and the lockdown restrictions imposed by governments have escalated the demand for gambling and casino websites. Looking forward, IMARC Group expects the market value to reach US$ 168.2 Billion by 2032, exhibiting a CAGR of 7.4% during 2024-2032.


Market Summary:

  • Based on the game type, the market has been segmented into sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others.
  • On the basis of the device, the market has been classified into desktop, mobile, and others.
  • On the geographical front, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Russia, Spain, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
  • The competitive landscape of the market has also been examined in the report, with some of the key players being 888 Holdings PLC, Bet365 Group Ltd., Betsson AB, Cherry Spelgladje AB, Flutter Entertainment Plc, Galaxy Entertainment Group, GVC Holdings Plc, Intralot S.A., Kindred Group Plc, LeoVegas Mobile Gaming Group, and MGM Resorts International.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Game Type, Device, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 888 Holdings PLC, Bet365 Group Ltd., Betsson AB, Cherry Spelgladje AB, Flutter Entertainment Plc, Galaxy Entertainment Group, GVC Holdings Plc, Intralot S.A., Kindred Group Plc, LeoVegas Mobile Gaming Group and MGM Resorts International
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
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Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Online Gambling Market to Reach US$ 168.2 Billion by 2032, Impelled by Increasing Internet Penetration
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