Global Online Video Platform Market to Reach US$ 2,603.9 Million by 2032, Bolstered by Increasing Global Viewership

June 01, 2022 | Technology & Media

The latest report by IMARC Group, titled “Online Video Platform Market Report by Model Type (UGC Model, DIY Model, SaaS Model), Application (Media & Entertainment Industry, Enterprises, and Others), Product Type (Software, Services), and Region 2024-2032,” finds that the global online video platform market size reached US$ 1,012.2 Million in 2023. An online video platform (OVP) is a video hosting service that facilitates users to stream video content and upload self-produced material over the cloud and the internet. It allows video content owners and publishers to perform different functions such as transcoding and converting different file formats, ingesting, editing, accessibility, sharing of content, storage, content security, content syndication, distribution, monetization, and engagement analytics. OVP is also used to manage and achieve seamless delivery of the video content to the desired audience in a cost-effective manner. It achieves and manages uninterrupted content delivery to the audience around the world. Currently, OVP is gaining significant traction from handheld devices, such as smartphones and tablets, as gadgets are compatible with playing live or pre-uploaded video content according to one’s convenience.

Global Online Video Platform Market Trends: 

The market is primarily driven by the rising popularity of online videos over traditional methods of viewing video content. Besides this, the growing penetration of the internet and the usage of smartphones, smart televisions (TVs), tablets, personal computers and other smart devices are fueling the market growth. In addition, brands extensively use OVPs to create a market presence and provide information to their customers in an interactive manner. Nowadays, key companies are extensively spending on online video advertisement, which is escalating the demand for OVP in the media and entertainment industry. Moreover, with the outbreak of the coronavirus disease (COVID-19) pandemic, OVPs are facilitating distance education by offering open educational resources to students around the world. These platforms are designed for scalable to large online masses across hundreds of public and private universities as well as organizations. Furthermore, the rising popularity and viewership of YouTube, Dalet Digital Media Systems USA Inc, MediaMelon, and Limelight Networks are also creating opportunities for the market players. Looking forward, the market value is expected to reach US$ 2,603.9 Million by 2032, exhibiting a CAGR of 10.7% during the forecast period (2024-2032).

Market Summary: 

  • Based on the model type, the market has been segmented into UGC, DIY, and SaaS models.
  • On the basis of the application, the market has been classified into media and entertainment industry, enterprises, and others.
  • The market has been categorized based on the product type into software and services.
  • Region-wise, the market has been divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has been examined, with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc.,, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Model Type, Application, Product Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc.,, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions
Customization Scope 10% Free Customization
Report Price and Purchase Option  Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Online Video Platform Market to Reach US$ 2,603.9 Million by 2032, Bolstered by Increasing Global Viewership
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