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Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A1418
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Market Overview
The global online video platform market size reached US$ 901 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,808 Million by 2028, exhibiting a growth rate (CAGR) of 12.9% during 2023-2028.
An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.
The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global online video platform market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on model type, application and product type.
Breakup by Model Type:
- UGC Model
- DIY Model
- SaaS Model
Breakup by Application:
- Media & Entertainment Industry
- Enterprises
- Others
Breakup by Product Type:
- Software
- Services
Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions, etc.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Million |
| Segment Coverage | Model Type, Application, Product Type, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global online video platform market was valued at US$ 901 Million in 2022.
We expect the global online video platform market to exhibit a CAGR of 12.9% during 2023-2028.
The sudden outbreak of the COVID-19 pandemic has led to the elevating adoption of numerous online video platform, such as YouTube, as a means of indoor entertainment among individuals during the lockdown scenario.
The increasing internet penetration, along with the rising need for OVPs by brands to create a market presence worldwide and provide information to their customers in an interactive manner, is primarily driving the global online video platform market.
Based on the model type, the global online video platform market can be segmented into UGC model, DIY model, and SaaS model. Currently, SaaS model holds the majority of the total market share.
Based on the application, the global online video platform market has been divided into media & entertainment industry, enterprises, and others. Among these, the media and entertainment industry currently exhibits a clear dominance in the market.
Based on the product type, the global online video platform market can be categorized into software and services. Currently, software accounts for the largest market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global online video platform market include Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, Comcast Technology Solutions, etc.
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