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Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global online video platform market was worth US$ 624.5 Million in 2018. Online video platform (OVP) is a fee-based software-as-a-service (SaaS) that enables a user to stream video content and upload self-produced material over the cloud or the internet. Content producers can transcode, store, publish and monetize their videos by integrating them with paid advertisements. An OVP is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands and enterprises to create a market presence worldwide and provide information to their customers in an interactive manner.

Global Online Video Platform Market Report

The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Ooyala, MediaMelon and Limelight Networks is also contributing to the market growth. Looking forward, IMARC Group expects the market to reach a value of US$ 1,335.1 Million by 2024, registering a CAGR of around 13.5% during 2019-2024.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Model Type:
    • UGC Model 
    • DIY Model
    • SaaS Model 
       
  • Market Breakup by Application:
    • Media & Entertainment Industry
    • Enterprises
    • Others
       
  • Market Breakup by Product Type:
    • Software
    • Services 
       
  • Market Breakup by Region:
    • North America 
    • Europe
    • North America
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Ooyala, Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, Comcast Technology Solutions, etc.

Key Questions Answered in This Report:

  • How has the global online video platform market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global online video platform industry?
  • What is the breakup of the market based on the model type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the product type?
  • What are the various stages in the value chain of the global online video platform industry?
  • What are the key driving factors and challenges in the global online video platform industry?
  • What is the structure of the global online video platform industry and who are the key players?
  • What is the degree of competition in the global online video platform industry?
  • What are the profit margins in the online video platform industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Online Video Platform Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Model Type
    5.4    Market Breakup by Application
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Region
    5.7    Market Forecast
6    Market Breakup by Model Type
    6.1    UGC Model
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    DIY Model
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    SaaS Model
        6.3.1    Market Trends
        6.3.2    Market Forecast
7    Market Breakup by Application
    7.1    Media & Entertainment Industry 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Enterprises
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Others
        7.3.1    Market Trends
        7.3.2    Market Forecast
8    Market Breakup by Product Type
    8.1    Software 
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Services
        8.2.1    Market Trends
        8.2.2    Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Europe
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Asia Pacific
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Middle East and Africa
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Latin America
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Ooyala, Inc.
        14.3.2    MediaMelon, INC.
        14.3.3    Akamai Technologies
        14.3.4    Kaltura Inc.
        14.3.5    Panopto
        14.3.6    Brightcove Inc.
        14.3.7    Frame.io, Inc.
        14.3.8    Limelight Networks Inc.
        14.3.9    YouTube
        14.3.10      Comcast Technology Solutions

List of Figures

Figure 1: Global: Online Video Platform Market: Major Drivers and Challenges
Figure 2: Global: Online Video Platform Market: Sales Value (in Million US$), 2013 - 2018
Figure 3: Global: Online Video Platform Market: Breakup by Model Type (in %), 2018
Figure 4: Global: Online Video Platform Market: Breakup by Application (in %), 2018
Figure 5: Global: Online Video Platform Market: Breakup by Product Type (in %), 2018
Figure 6: Global: Online Video Platform Market: Breakup by Region (in %), 2018
Figure 7: Global: Online Video Platform Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 8: Global: Online Video Platform Industry: SWOT Analysis
Figure 9: Global: Online Video Platform Industry: Value Chain Analysis
Figure 10: Global: Online Video Platform Industry: Porter’s Five Forces Analysis
Figure 11: Global: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2013 & 2018
Figure 12: Global: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2013 & 2018
Figure 14: Global: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2013 & 2018
Figure 16: Global: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2013 & 2018
Figure 18: Global: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2013 & 2018
Figure 20: Global: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2013 & 2018
Figure 22: Global: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Online Video Platform (Software) Market: Sales Value (in Million US$), 2013 & 2018
Figure 24: Global: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 25: Global: Online Video Platform (Services) Market: Sales Value (in Million US$), 2013 & 2018
Figure 26: Global: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 27: North America: Online Video Platform Market: Sales Value (in Million US$), 2013 & 2018
Figure 28: North America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: Europe: Online Video Platform Market: Sales Value (in Million US$), 2013 & 2018
Figure 30: Europe: Online Video Platform Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 31: Asia Pacific: Online Video Platform Market: Sales Value (in Million US$), 2013 & 2018
Figure 32: Asia Pacific: Online Video Platform Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Middle East and Africa: Online Video Platform Market: Sales Value (in Million US$), 2013 & 2018
Figure 34: Middle East and Africa: Online Video Platform Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Latin America: Online Video Platform Market: Sales Value (in Million US$), 2013 & 2018
Figure 36: Latin America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2019-2024

List of Tables

Table 1: Global: Online Video Platform Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2019-2024
Table 3: Global: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2019-2024
Table 4: Global: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 5: Global: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Global: Online Video Platform Market Structure
Table 7: Global: Online Video Platform Market: Key Players

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