Change Language

Select Language

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview

The global online video platform market reached a value of US$ 792 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,613 Million by 2027, exhibiting a CAGR of 13.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. 

An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.

The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online video platform market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on model type, application and product type.

 Breakup by Model Type:

  • UGC Model 
  • DIY Model
  • SaaS Model 
     

Breakup by Application:

  • Media & Entertainment Industry
  • Enterprises
  • Others
     

Breakup by Product Type:

  • Software
  • Services 
     

 Breakup by Region:

  • North America 
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Model Type, Application, Product Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions
Customization Scope 10% Free Customization
Report Price and Purchase Option  Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Online Video Platform Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Model Type 
    5.5    Market Breakup by Application
    5.6    Market Breakup by Product Type
    5.7    Market Breakup by Region
    5.8    Market Forecast
6   Market Breakup by Model Type
    6.1    UGC Model
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    DIY Model
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    SaaS Model
        6.3.1    Market Trends
        6.3.2    Market Forecast
7   Market Breakup by Application
    7.1    Media & Entertainment Industry 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Enterprises
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Others
        7.3.1    Market Trends
        7.3.2    Market Forecast
8   Market Breakup by Product Type
    8.1    Software 
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Services
        8.2.1    Market Trends
        8.2.2    Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Europe
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Asia Pacific
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Middle East and Africa
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Latin America
        9.5.1    Market Trends
        9.5.2    Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Dalet Digital Media Systems USA Inc.
        14.3.2    MediaMelon, INC.
        14.3.3    Akamai Technologies
        14.3.4    Kaltura Inc.
        14.3.5    Panopto
        14.3.6    Brightcove Inc.
        14.3.7    Frame.io, Inc.
        14.3.8    Limelight Networks Inc.
        14.3.9    YouTube
        14.3.10      Comcast Technology Solutions

List of Figures

Figure 1: Global: Online Video Platform Market: Major Drivers and Challenges
Figure 2: Global: Online Video Platform Market: Sales Value (in Million US$), 2016 - 2021
Figure 3: Global: Online Video Platform Market: Breakup by Model Type (in %), 2021
Figure 4: Global: Online Video Platform Market: Breakup by Application (in %), 2021
Figure 5: Global: Online Video Platform Market: Breakup by Product Type (in %), 2021
Figure 6: Global: Online Video Platform Market: Breakup by Region (in %), 2021
Figure 7: Global: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 8: Global: Online Video Platform Industry: SWOT Analysis
Figure 9: Global: Online Video Platform Industry: Value Chain Analysis
Figure 10: Global: Online Video Platform Industry: Porter’s Five Forces Analysis
Figure 11: Global: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Online Video Platform (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Online Video Platform (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: North America: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: North America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Europe: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Europe: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Asia Pacific: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Asia Pacific: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Middle East and Africa: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Middle East and Africa: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Latin America: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Latin America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027

List of Tables

Table 1: Global: Online Video Platform Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2022-2027
Table 3: Global: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 4: Global: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 5: Global: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Online Video Platform Market Structure
Table 7: Global: Online Video Platform Market: Key Players


Note: We value your privacy and will never rent or sell your email address. Privacy policy

Key Questions Answered in This Report

The global online video platform market was valued at US$ 792 Million in 2021.

 

We expect the global online video platform market to exhibit a CAGR of 13.20% during 2022-2027.

 

The sudden outbreak of the COVID-19 pandemic has led to the elevating adoption of numerous online video platform, such as YouTube, as a means of indoor entertainment among individuals during the lockdown scenario.

 

The increasing internet penetration, along with the rising need for OVPs by brands to create a market presence worldwide and provide information to their customers in an interactive manner, is primarily driving the global online video platform market.

 

Based on the model type, the global online video platform market can be segmented into UGC model, DIY model, and SaaS model. Currently, SaaS model holds the majority of the total market share.

Based on the application, the global online video platform market has been divided into media & entertainment industry, enterprises, and others. Among these, the media and entertainment industry currently exhibits a clear dominance in the market.

Based on the product type, the global online video platform market can be categorized into software and services. Currently, software accounts for the largest market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global online video platform market include Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, Comcast Technology Solutions, etc.

Need more help?

  •   Speak to our experienced analysts for insights on the current market scenarios.
  •   Include additional segments and countries to customize the report as per your requirement.
  •   Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  •   For further assistance, please connect with our analysts.

Purchase Options




$ 2499

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )


Drop us an email at

sales@imarcgroup.com

Social Links

4