Global Oral Hygiene Market to Reach US$ 58.9 Billion by 2027, Impelled by Growing Awareness Regarding Dental Health

March 31, 2020

According to the latest report by IMARC Group, titled "Oral Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global oral hygiene market size reached US$ 46.9 Billion in 2021. Oral hygiene refers to the process of maintaining clean teeth and mouth. It aids in keeping the mouth free from diseases and related problems, including bad breath and bleeding gum. It is essential to practice oral hygiene daily to improve an individual's overall wellbeing. Various oral products, such as toothbrush, toothpaste, mouthwash, breath fresheners and dental floss, are used to prevent dental issues, including toothache, tooth decay, gingivitis and periodontitis. The services provided by dentists and orthodontists are also crucial in maintaining dental hygiene. They treat several diseases pertaining to the mouth, including cavities treatment, scaling of hardened plaque and fluoride treatment. 

Global Oral Hygiene Market Trends:

The global market is primarily driven by the rising prevalence of dental caries and periodontal diseases. This can be attributed to the changing dietary patterns of the masses and the increasing consumption of processed food products. Since these foods have a high content of sugar in them, their excess consumption leads to the deterioration of teeth and gums. In line with this, the growing awareness among individuals regarding the benefits of maintaining proper oral hygiene is also providing a thrust to the market growth. This is further facilitated by the continual efforts of the key players to promote the importance of dental health by conducting several campaigns and programs. Apart from this, industry players are also integrating advanced technologies with oral products to offer an improved and enhanced experience to the users. For instance, Kolibree, a France-based company, has launched an Artificial Intelligence (AI)-integrated toothbrush with 3D motion sensors and Bluetooth connectivity. It has a user-friendly interface that tracks the duration and frequency of the user's brushing habits while providing a precise overview of the missed spots while brushing. The growing number of private dental clinics, shifting preference toward cosmetic dental treatments and the widespread adoption of premium oral care products, owing to inflating disposable incomes, are some of the other factors influencing the market growth. On account of the aforementioned factors, the market is expected to reach a value of US$ 58.9 Billion by 2027, exhibiting at a CAGR of 3.8% during 2022-2027.

Market Summary:

  • On the basis of the product, the market has been divided into toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others.
  • Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, pharmacies, online stores and others.
  • On the basis of the application, the market has been classified into adults, kids and infants.
  • On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
  • The competitive landscape of the market has been examined in the report with the detailed profiles of the key players operating in the market. Some of these players include Church & Dwight Co., Inc., Colgate-Palmolive Company, Dabur India Ltd., GlaxoSmithKline plc, Henkel AG & Co. KGaA, Himalaya Herbal Healthcare, Johnson & Johnson Services, Inc., Philips International B.V., Lion Corporation, The Procter & Gamble Company, Sunstar Suisse SA, and Unilever PLC.


About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:
Follow us on twitter: @imarcglobal

Global Oral Hygiene Market to Reach US$ 58.9 Billion by 2027, Impelled by Growing Awareness Regarding Dental Health
Select Licence Type

Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More