Global Oral Hygiene Market to Reach US$ 67.8 Billion by 2032, Stimulated by Increasing Oral Health Awareness

August 25, 2023 | Healthcare

According to the latest report by IMARC Group, titled “Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes and Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2024-2032,” the global oral hygiene market size reached US$ 50.8 Billion in 2023. Oral hygiene encompasses a range of practices and products aimed at maintaining the health and cleanliness of the mouth, teeth, and gums. It involves daily routines, such as brushing, flossing, and using mouthwash to prevent the accumulation of plaque, bacteria, and other debris that can lead to dental issues like cavities, gum disease, and bad breath. Effective oral hygiene is crucial for dental health and overall well-being, as it is often interconnected with systemic health. Oral hygiene transcends the bounds of the oral cavity, extending to systemic health. Regular oral care can mitigate inflammation and bacterial proliferation, thus potentially reducing the risk of these medical ailments.

Global Oral Hygiene Market Trends:

The growing awareness among individuals about the importance of oral health and its correlation with overall health is one of the major factors contributing to the market growth. Additionally, the increasing disposable income levels of consumers, leading to a higher willingness to invest in premium oral hygiene products, is propelling the market growth. In line with this, the increasing adoption of oral hygiene as consumers seek innovative solutions that provide basic cleaning and offer advanced features like teeth whitening, sensitivity relief, and personalized care is providing a thrust to the market growth. In addition to this, the growing influence of social media and its information cycle as consumers are better informed about various oral hygiene practices and products, prompting them to seek out effective and specialized solutions, is positively impacting the market growth. In confluence with this, the rising demand for natural and organic oral hygiene products, aligning with the health and wellness of consumers, is favoring the market growth. Furthermore, the rise in endorsement of oral hygiene products by dental professionals impacting consumer purchasing decisions is providing an impetus to the market growth. Apart from this, the increasing availability and accessibility of oral hygiene products due to the expansion of distribution channels, online and offline, is creating remunerative opportunities for the market growth. Looking forward, the market value is projected to reach US$ 67.8 Billion by 2032, expanding at a CAGR of 3.2% during 2024-2032.

Market Summary:

  • Based on the product, the market has been segmented into toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. According to the report, toothpaste represents the largest segment.
  • On the basis of the distribution channel, the markets has been classified into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, supermarkets and hypermarkets account for the largest market share.
  • Based on the application, the market has been divided into adults, kids, and infants. According to the report, adults account for the largest market share.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) is the largest market for oral hygiene.
  • The competitive landscape of the market has also been examined, with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA and Unilever.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Distribution Channel, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA and Unilever
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Global Oral Hygiene Market to Reach US$ 67.8 Billion by 2032, Stimulated by Increasing Oral Health Awareness
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