Global Oral Hygiene Market to Reach US$ 67.8 Billion by 2032, Stimulated by Increasing Oral Health Awareness

August 25, 2023 | Healthcare

According to the latest report by IMARC Group, titled “Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes and Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2024-2032,” the global oral hygiene market size reached US$ 50.8 Billion in 2023. Oral hygiene encompasses a range of practices and products aimed at maintaining the health and cleanliness of the mouth, teeth, and gums. It involves daily routines, such as brushing, flossing, and using mouthwash to prevent the accumulation of plaque, bacteria, and other debris that can lead to dental issues like cavities, gum disease, and bad breath. Effective oral hygiene is crucial for dental health and overall well-being, as it is often interconnected with systemic health. Oral hygiene transcends the bounds of the oral cavity, extending to systemic health. Regular oral care can mitigate inflammation and bacterial proliferation, thus potentially reducing the risk of these medical ailments.


Global Oral Hygiene Market Trends:

The growing awareness among individuals about the importance of oral health and its correlation with overall health is one of the major factors contributing to the market growth. Additionally, the increasing disposable income levels of consumers, leading to a higher willingness to invest in premium oral hygiene products, is propelling the market growth. In line with this, the increasing adoption of oral hygiene as consumers seek innovative solutions that provide basic cleaning and offer advanced features like teeth whitening, sensitivity relief, and personalized care is providing a thrust to the market growth. In addition to this, the growing influence of social media and its information cycle as consumers are better informed about various oral hygiene practices and products, prompting them to seek out effective and specialized solutions, is positively impacting the market growth. In confluence with this, the rising demand for natural and organic oral hygiene products, aligning with the health and wellness of consumers, is favoring the market growth. Furthermore, the rise in endorsement of oral hygiene products by dental professionals impacting consumer purchasing decisions is providing an impetus to the market growth. Apart from this, the increasing availability and accessibility of oral hygiene products due to the expansion of distribution channels, online and offline, is creating remunerative opportunities for the market growth. Looking forward, the market value is projected to reach US$ 67.8 Billion by 2032, expanding at a CAGR of 3.2% during 2024-2032.


Market Summary:

  • Based on the product, the market has been segmented into toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. According to the report, toothpaste represents the largest segment.
  • On the basis of the distribution channel, the markets has been classified into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, supermarkets and hypermarkets account for the largest market share.
  • Based on the application, the market has been divided into adults, kids, and infants. According to the report, adults account for the largest market share.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) is the largest market for oral hygiene.
  • The competitive landscape of the market has also been examined, with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA and Unilever.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Distribution Channel, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA and Unilever
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


Contact Us:

IMARC Group
134 N 4th St.
Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Oral Hygiene Market to Reach US$ 67.8 Billion by 2032, Stimulated by Increasing Oral Health Awareness
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More