Oral Hygiene Market

The global oral hygiene market reached a value of US$ 39.3 Billion in 2019. Oral hygiene refers to the practice of maintaining a clean and healthy mouth that is free from diseases and other oral problems. It is extremely important for all individuals to practice oral hygiene regularly to prevent dental issues, including tooth decay, gingivitis and periodontitis. It includes personal dental care routines with products, such as dental floss, breath fresheners, toothbrush, toothpaste and mouthwash. In addition to this, oral hygiene also refers to the services offered by dentists, such as the treatment of cavities, fluoride treatments, sealant application and scaling of hardened plaque.

Owing to the changing lifestyles and shifting dietary patterns of the consumers, there has been a significant increase in the consumption of processed foods that are rich in sugar and other sticky compounds. Sugar combines with the plaque and weakens the enamel, thereby making the tooth vulnerable to decay. Consequently, there is a rising prevalence of dental caries and periodontal diseases, which is significantly driving the growth of the market. The increasing consumer awareness regarding the benefits of maintaining appropriate oral hygiene is also acting as a growth-inducing factor. Additionally, there is a growing inclination toward purchasing premium oral care products, owing to the confluence of several factors, including the rising disposable incomes and dental healthcare expenditure by consumers. As a result, technologically advanced and innovative products, such as electric and battery-powered toothbrushes and toothpaste with teeth-whitening properties, are gaining widespread popularity across the globe. Other factors, including rapid urbanization and the increasing demand for organic and natural oral hygiene products, are projected to drive the market further. Looking forward, IMARC Group expects the market to reach a value of US$ 48.4 Billion by 2025, exhibiting a CAGR of 3.5% during 2020-2025.

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
   

Breakup by Application:

• Adults
• Kids
• Infants
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA, Unilever, etc.

Key Questions Answered in This Report:

• How has the global oral hygiene market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the application?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global oral hygiene market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Oral Hygiene Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Product
    6.1    Toothpaste
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Toothbrushes & Accessories
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Mouthwash/Rinses
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Dental Accessories/Ancillaries
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Denture Products
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Dental Prosthesis Cleaning Solutions
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Convenience Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Pharmacies
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Application
    8.1    Adults
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Kids
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Infants
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Indicators
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Church & Dwight Co. Inc.
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Colgate-Palmolive
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
           14.3.2.3 Financials
           14.3.2.4 SWOT Analysis
        14.3.3    Dabur India Ltd.
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    GlaxoSmithKline
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
           14.3.4.3 Financials
           14.3.4.4 SWOT Analysis
        14.3.5    Henkel
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    The Himalaya Drug Company
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
        14.3.7    Johnson & Johnson
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    Philips (Koninklijke Philips)
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio 
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Lion Corporation
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio 
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    Procter & Gamble
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials
           14.3.10.4 SWOT Analysis 
        14.3.11    Sunstar Suisse SA
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio 
           14.3.11.3 Financials
           14.3.11.4 SWOT Analysis
        14.3.12    Unilever
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio 
           14.3.12.3 Financials
           14.3.12.4 SWOT Analysis

List of Figures

Figure 1: Global: Oral Hygiene Market: Major Drivers and Challenges
Figure 2: Global: Oral Hygiene Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Oral Hygiene Market: Breakup by Product (in %), 2019
Figure 4: Global: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Global: Oral Hygiene Market: Breakup by Application (in %), 2019
Figure 6: Global: Oral Hygiene Market: Breakup by Region (in %), 2019
Figure 7: Global: Oral Hygiene Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 8: Global: Oral Hygiene (Toothpaste) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: Global: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Global: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Global: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Global: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Oral Hygiene (Denture Products) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Oral Hygiene (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Oral Hygiene (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Oral Hygiene Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2014 & 2019
Figure 23: Global: Oral Hygiene Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2020-2025
Figure 24: Global: Oral Hygiene Market: Sales through Convenience Stores (in Million US$), 2014 & 2019
Figure 25: Global: Oral Hygiene Market Forecast: Sales through Convenience Stores (in Million US$), 2020-2025
Figure 26: Global: Oral Hygiene Market: Sales through Pharmacies (in Million US$), 2014 & 2019
Figure 27: Global: Oral Hygiene Market Forecast: Sales through Pharmacies (in Million US$), 2020-2025
Figure 28: Global: Oral Hygiene Market: Sales through Online Stores (in Million US$), 2014 & 2019
Figure 29: Global: Oral Hygiene Market Forecast: Sales through Online Stores (in Million US$), 2020-2025
Figure 30: Global: Oral Hygiene Market: Sales through Other Distribution Channels (in Million US$), 2014 & 2019
Figure 31: Global: Oral Hygiene Market Forecast: Sales through Other Distribution Channels (in Million US$), 2020-2025
Figure 32: Global: Oral Hygiene (Adults) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Global: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Global: Oral Hygiene (Kids) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Global: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Global: Oral Hygiene (Infants) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Global: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: North America: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: North America: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: United States: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: United States: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: Canada: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 43: Canada: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: Asia Pacific: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 45: Asia Pacific: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 46: China: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 47: China: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 48: Japan: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 49: Japan: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 50: India: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 51: India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 52: South Korea: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 53: South Korea: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: Australia: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 55: Australia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 56: Indonesia: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 57: Indonesia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 58: Others: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 59: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 60: Europe: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 61: Europe: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: Germany: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 63: Germany: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: France: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 65: France: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 66: United Kingdom: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 67: United Kingdom: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Italy: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Italy: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: Spain: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 71: Spain: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: Russia: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 73: Russia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: Others: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 75: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: Latin America: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 77: Latin America: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 78: Brazil: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 79: Brazil: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 80: Mexico: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 81: Mexico: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Others: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 83: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Middle East and Africa: Oral Hygiene Market: Sales Value (in Million US$), 2014 & 2019
Figure 85: Middle East and Africa: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 86: Global: Oral Hygiene Industry: SWOT Analysis
Figure 87: Global: Oral Hygiene Industry: Value Chain Analysis
Figure 88: Global: Oral Hygiene Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Oral Hygiene Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Oral Hygiene Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Global: Oral Hygiene Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 5: Global: Oral Hygiene Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 6: Global: Oral Hygiene Market: Competitive Structure
Table 7: Global: Oral Hygiene Market: Key Players