Oral Hygiene Market Research Report

Market Overview:

The global oral hygiene market size reached US$ 49.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.6% during 2023-2028. The growing consumption of processed food products, increasing prevalence of dental issues, and rising demand for cosmetic dental treatments represent some of the key factors driving the market.

Increasing Online Purchase of Oral Care Products Impelling Market Growth

There is a presence of strong distribution network in almost all countries of the world, which helps in the easy availability and accessibility of oral hygiene products. Moreover, due to the growing internet penetration, all major companies are venturing into online sales and distribution of their products. This allows the companies to cater to a wider consumer base and offer a variety of products. The consumers also benefit from shopping online, as it provides convenience. Moreover, purchasing oral care products through e-commerce portals provides several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. This, in turn, is propelling the market growth for oral hygiene globally.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a number of small and large players operating in the industry. The volume of new entrants is moderate in the oral hygiene industry as low switching costs attract new players into the industry, however, high research and development (R&D) cost and capital-intensive business process deter new players to enter the market.

What is Oral Hygiene?

Oral hygiene refers to the practice of maintaining a clean and healthy mouth that is free from diseases and other oral problems. It comprises various products, such as toothbrushes, toothpastes, mouthwashes, flosses, powders, whitening strips, trays, and whitening sprays. It assists in cleaning teeth, removing plaque, flossing, cleaning the tongue, and massaging the gums. It also aids in preventing numerous dental issues, including tooth decay, bad breath, gingivitis, and periodontitis.

COVID-19 Impact:

The spread of the COVID-19 pandemic led to the nation-wide lockdowns in multiple countries, which impacted the supply chain and labor shortages. Due to which few production plants and distribution channels have been shut down in the initial period of the pandemic. The oral hygiene industry has witnessed supply and retail network disruption due to restrictions on road movement and the closing of borders by various countries in order to prevent the spread of COVID-19. However, the global oral hygiene market has broadly remained unaffected during the COVID-19 crisis, as quarantine and social distancing measures have led to the shift in consumer purchasing behavior from offline to online purchase of oral hygiene products. The prices of oral hygiene products also remain unaffected due to the adequate inventory stock availability and short-term production shutdown does not have a significant impact on the market.

Oral Hygiene Market Trends:

At present, there is a rise in the consumption of processed food products that are rich in sugar and other sticky compounds due to the changing lifestyles and shifting dietary patterns of individuals around the world. This, along with the increasing prevalence of dental issues, such as tooth decay, gingivitis, periodontitis, denture irritation, bleeding gums, and bad breath, represents one of the key factors supporting the growth of the market. In addition, the growing demand for electronic and ultrasonic toothbrushes, as they provide various benefits, such as deep clean, daily clean, and tongue cleaning, whitening, and massaging, is offering a favorable market outlook. Moreover, governing agencies and dental associations of various countries are taking initiatives to increase awareness about dental hygiene and demonstrate newly launched and technologically advanced products through numerous seminars and programs worldwide. Besides this, the growing demand for cosmetic dental treatments among the masses to enhance dental aesthetics by removing stains and treating discolorations is positively influencing the market. Additionally, the rising demand for various dental treatments, such as treatment of cavities, fluoride treatments, sealant application and scaling of hardened plaque, is propelling the growth of the market. Apart from this, the wide availability of oral hygiene products through online and offline distribution channels is offering lucrative growth opportunities to industry investors.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global oral hygiene market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, distribution channel and application.

Product Insights:

• Toothpaste
• Toothbrushes and Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others
   

The report has provided a detailed breakup and analysis of the oral hygiene market based on the product. This includes toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. According to the report, toothpaste represented the largest segment as toothpaste contains ingredients, such as fluoride, baking soda, desensitizing chemicals, and antibacterial formulations and abrasives, which are cleaning and polishing agents. Additionally, there is a wide availability of different forms and flavors of toothpaste, such as gels, pastes, and powder, that provide more options to consumers.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
   

A detailed breakup and analysis of the oral hygiene market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share, as they provide consumers with easy access to a wide variety of oral hygiene products. Moreover, urban consumers are making a shift from local shops with a limited stock to these stores on account of the convenience and variety of products offered by them.

Application Insights:

• Adults
• Kids
• Infants
   

A detailed breakup and analysis of the oral hygiene market based on the application has also been provided in the report. This includes adults, kids, and infants. According to the report, adults accounted for the largest market share, as this category of consumers are more susceptible to dental and oral problems.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) was the largest market for oral hygiene. Some of the factors driving the Asia Pacific oral hygiene market included the growing incidences of dental problems, rising health expenditure, increasing awareness about oral hygiene, etc. Additionally, the thriving healthcare industry in the region is propelling the growth of the market.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global oral hygiene market. Some of the companies covered in the report include:

• Church & Dwight Co. Inc.
• Colgate-Palmolive
• Dabur India Ltd.
• GlaxoSmithKline
• Henkel
• The Himalaya Drug Company
• Johnson & Johnson
• Philips (Koninklijke Philips)
• Lion Corporation
• Procter & Gamble
• Sunstar Suisse SA
• Unilever
   

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the oral hygiene market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global oral hygiene market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the oral hygiene industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.