Global Outdoor Advertising Market to Grow at 6% During 2024-2032, Fostered by Improving Transportation Facilities

October 27, 2021 | Technology & Media

According to the latest report by IMARC Group, titled “Outdoor Advertising Market Report by Type (Traditional Outdoor Advertising, Digital Outdoor Advertising), Segment (Billboard Advertising, Transport Advertising, Street Furniture Advertising, and Others), and Region 2024-2032,” the global outdoor advertising market reached a value of US$ 38.6 Billion in 2023. Outdoor advertising, also known as out-of-home (OOH) advertising, is one of the oldest forms of promotions that advertises products and services in the public domain. This type of advertising focuses on consumers across public places and in-transit while placing their ads around parks, metros, malls, highways, shopping complexes, and bus and train stations. This serves as an ideal marketing platform for businesses trying to reach a broader audience. These ads are often placed on billboards, hoardings, banners, buses, trains and kiosks. Billboards and transit advertising are one of the most preferred modes of promotion amongst growing businesses. Bright, attractive and informative advertisements usually attract the attention of a wide audience which urges the potential consumers to prefer the products or services being publicized.

Global Outdoor Advertising Market Trends:

The global market is majorly driven by significant growth in the construction sector. There has been an increase in the construction of public places, including malls, subways, train stations and shopping complexes, across the globe. Consistent development of infrastructures, especially across developing countries, is expected to drive the demand for outdoor advertising on the global level. Apart from this, since the majority of the working population uses public transports for commuting to their offices and workplaces, businesses are continually adopting in-transit advertising methods to promote their services. In line with this, the modernization of public transports acts as another major growth-inducing factor. Furthermore, continual technological advancements in the market are improving the experience of promotions amongst consumers. For instance, the advent of digital billboards is positively influencing the market growth as they are an extremely flexible form of outdoor advertising which targets specific demographic audiences close to the point of sale. On account of the aforementioned factors, the market is expected to grow at a CAGR of 6% during the forecast period (2024-2032).

Market Summary:

  • Based on the type, the market has been bifurcated into traditional and digital outdoor advertising.
  • On the basis of segment, the market has been categorized into billboard, transport and street furniture advertising, wherein billboard advertising accounts for the majority of the total market share.
  • On the geographical front, Asia exhibits a clear dominance in the market.
  • The competitive landscape of the market has also been studied with the detailed profiles of the key players operating in the market.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, Segment, Region
Region Covered  Asia, Australasia, Europe, Latin America, Middle East and Africa
Countries Covered China, Japan, India, South Korea, Australia, New Zealand, Germany, France, United Kingdom, Italy, Spain, Russia, Brazil, Mexico, Saudi Arabia, UAE, Egypt, South Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us


USA: +1-631-791-1145
Follow us on twitter: @imarcglobal

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Outdoor Advertising Market to Grow at 6% During 2024-2032, Fostered by Improving Transportation Facilities
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More