Select Language
COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The global outdoor advertising market reached a value of US$ 33.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 52.3 Billion by 2027, exhibiting a CAGR of 7.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Outdoor advertising, also known as out-of-home (OOH) advertising, is used by enterprises to promote products or services and spread business-related information among the masses. It can be placed inside and outside trains and taxis, on billboards and posters, and at bus shelters, shopping centers, airports, kiosks, and sports stadiums. It provides a cost-efficient and long-lasting solution with wide coverage compared to other forms of advertising. As a result, organizations worldwide are relying on outdoor advertising with other media platforms to expand their audience reach and improve brand value and recall rate.
The rising internet penetration, rapid digitization, and the increasing focus on targeted marketing are among the key factors strengthening the growth of the market across the globe. This can also be accredited to expanding retail facilities, coupled with the growing number of people spending time outdoors. Moreover, the rising use of point of sale (POS) campaigns by brands or marketers to promote limited or special edition and discounted products and create impulse purchases is driving the market. Apart from this, with expanding businesses globally, vehicle or transit advertising is gaining immense traction as an on-the-go advertisement with printed graphics to capitalize on an area of high traffic and generate brand awareness. Furthermore, with increasing construction activities of homes and commercial buildings, hoardings and scaffold banners are widely utilized in outdoor advertising to keep the workers safe and promote the available spaces for rent. Besides this, the integration of advanced technologies, such as near field communication (NFC) and artificial intelligence (AI), which generate real-time viewership analytics, is anticipated to present key players with lucrative growth opportunities.
IMARC Group provides an analysis of the key trends in each sub-segment of the global outdoor advertising market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type and segment.
Breakup by Type:
Breakup by Segment:
Billboard advertising represents the largest segment as it requires minimal effort and offers a high rate of investment (ROI).
Breakup by Region:
Asia holds the majority of the market share on account of the increasing number of commercial spaces in the region.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Type, Segment, Region |
| Region Covered | Asia, Australasia, Europe, Latin America, Middle East and Africa |
| Countries Covered | China, Japan, India, South Korea, Australia, New Zealand, Germany, France, United Kingdom, Italy, Spain, Russia, Brazil, Mexico, Saudi Arabia, UAE, Egypt, South Africa |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global outdoor advertising market was valued at US$ 33.5 Billion in 2021.
We expect the global outdoor advertising market to exhibit a CAGR of 7.50% during 2022-2027.
The rising integration of advanced technologies in outdoor advertising, such as Near Field
Communication (NFC) and Artificial Intelligence (AI) to generate real-time viewership analytics, is
primarily catalyzing the global outdoor advertising market.
The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown
regulations across several nations resulting in limited adoption of outdoor advertising solutions by
numerous organizations.
Based on the type, the global outdoor advertising market has been segmented into traditional outdoor
advertising and digital outdoor advertising.
Based on the segment, the global outdoor advertising market can be divided into billboard advertising,
transport advertising, street furniture advertising, and others. Among these, billboard advertising
exhibits a clear dominance in the market.
On a regional level, the market has been classified into Asia, Australasia, Europe, Latin America, Middle
East and Africa, where Asia currently dominates the global market.
10% Free customization
Purchase Options
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at
sales@imarcgroup.com