According to the latest report by IMARC Group, titled "Packaged Cactus Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global packaged cactus water market reached a value of US$ 21.3 Million in 2021. Packaged cactus water is a functional beverage that is extracted from the prickly pear fruit. It is characterized by a sweet taste and consists of low calories and sugar content. This plant-based drink is a rich source of taurine, an amino acid, that aids in repairing muscle tissues and improving athletic performance. It is also rich in electrolytes, antioxidants, flavonoids, and minerals, such as magnesium and potassium. Consequently, its consumption aids in boosting the body’s hydration, improving skin health, reducing inflammation, and minimizing the risks of developing cardiovascular diseases. Apart from this, cactus water can also be used in the formulation of several skincare products to enhance skin health.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Packaged Cactus Water Market Trends:
The global market is primarily driven by the growing health consciousness among individuals. With rapid urbanization and the inflating disposable income levels of the masses, there has been a shifting preference toward convenience beverages across the globe. The increasing awareness regarding the health benefits offered by cactus water has also contributed to its widespread popularity among athletes and fitness enthusiasts, thereby providing an impetus to the market growth. Moreover, since the product can be stored for an extended period of time without refrigeration, it is gaining widespread prominence across the globe. The market is further driven by the launch of diverse flavored variants in the market to cater to the evolving preferences of the masses. Some of the other factors contributing to the market growth include easy product availability across the online and offline organized retail, the launch of organic product variants and the aggressive promotional activities conducted by the product manufacturers via online social media platforms. On account of the aforementioned factors, the market is expected to grow at a CAGR of 19.28% during 2022-2027 .
- On the basis of the product, the market has been bifurcated into plain and flavored.
- Based on the distribution channel, the market has been divided into offline and online.
- On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players include Caliwater LLC, Evissi USA LLC, Lauro Company, Pricklee Superfruit Water, STEAZ (Healthy Beverage LLC), The Cactus Water Co. LLC, and True Nopal Ventures LLC.
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