The global packaged cactus water market experienced strong growth during 2015-2020. Packaged cactus water is a plant-based beverage extracted from the fruit of prickly pear cactus and packaged for later consumption. It is a rich source of antioxidants, electrolytes, flavonoids and minerals, such as magnesium and potassium. In comparison to the conventionally consumed functional beverages, cactus water has lesser calories and sugar content and offers immense health and skin benefits. Regular consumption of cactus water can aid in maintaining fluid balance, improving muscle control and minimizing inflammation and the risks of developing cardiovascular ailments. Packaged cactus water is also used to manufacture various cosmetic and skincare products to add a natural glow to the skin and reduce eye puffiness.
The global market is driven by the increasing health consciousness among the masses. Furthermore, the rising preference for ready-to-drink (RTD) and convenience beverages is providing a thrust to the market growth. Packaged cactus water is gaining immense preference among athletes and fitness enthusiasts as it contains taurine, an amino acid that aids in enhancing athletic performance and repairing muscle tissues. It also consumed by individuals to reduce liver damage, manage blood pressure, boost immunity and improve bone and gastrointestinal health. Additionally, various product innovations, such as the launch of packaged cactus water in novel flavors, such as lime, watermelon, strawberry, pineapple and star fruit, are acting as other major growth-inducing factors. Hotels, cafes and restaurants are also experimenting with the flavored variants and blending them with other alcoholic and non-alcoholic beverages to offer unique dishes to the consumers. In line with this, aggressive promotional activities by the product manufacturers through online social media platforms are also contributing to the market growth. Looking forward, IMARC Group expects the global packaged cactus water market to continue its strong growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global packaged cactus water market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Caliwater LLC, Evissi USA LLC, Lauro Company, Pricklee Superfruit Water, STEAZ (Healthy Beverage LLC), The Cactus Water Co. LLC and True Nopal Ventures LLC.
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