Global Peanut Butter Market to Grow at 4.8% During 2023-2028, Catalyzed by Innovative Brand Campaigns

January 03, 2022

According to the recent report by IMARC Group, titled “Peanut Butter Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global peanut butter market size reached US$ 4.1 Billion in 2022. Peanut butter refers to a thick spread that is produced by dry roasted peanuts. It is high in proteins and low in calories in comparison to most other spreads. Peanut butter has gained prominence in several countries as it is rich in fiber and micronutrients, like vitamin E, zinc, potassium, and magnesium. The consumption of peanut butter is associated with several health benefits like weight loss, less risk of diabetes and cancer, a healthy heart, and good cholesterol maintenance. As a result, it is often used in salads, cakes, brownies, sandwiches, frostings, and rolls, as well as a substitute for milk butter.

Global Peanut Butter Market Trends:

One of the major factors driving the market growth is the rising health awareness that has led to the incorporation of plant-based proteins by the masses in their daily diets. This, along with inflating income levels, has increased the demand for premium peanut butter, thereby positively impacting the market growth. Besides this, several brands are employing innovative marketing campaigns to expand their consumer base. For instance, Jif, an American brand, rolled out a limited-edition peanut butter variant with GIF graphics on the jar to settle the debate over its pronunciation. Similar to Hormel Foods ‘Skippy’ ad campaign, Jif’s roll-out played a significant role in the uptake of peanut butter. Furthermore, the outbreak of the coronavirus disease (COVID-19) led to lockdowns for months in most countries worldwide. This has led to a rise in the sales of packaged food items with a longer shelf life, such as peanut butter. On account of these factors, the market is expected to grow at a CAGR of 4.8% during the forecast period (2023-2028). 

Market Summary:

  • Based on the product type, smooth peanut butter accounts for the majority of the total market share.
  • On the basis of the distribution channel, the market has been categorized into convenience stores, supermarkets and hypermarkets, online stores, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance.
  • Region-wise, North America (Canada and the United States) represents the leading market. Other regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Middle East and Africa, Latin America (Brazil, Mexico, and others), and Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others).
  • The competitive landscape of the market has been analyzed in the report with the detailed profiles of the key players operating in the market.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us


Tel: +1-631-791-1145
Follow us on twitter: @imarcglobal

Global Peanut Butter Market to Grow at 4.8% During 2023-2028, Catalyzed by Innovative Brand Campaigns
Select Licence Type

Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More