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Peanut Butter Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Report Overview:

The global peanut butter market reached a value of US$ 3.4 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 5.4% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Peanuts are an essential crop grown worldwide and are commercially used for the production of oil, butter, flour, confections and snack products. Amongst these, peanut butter is one of the most consumed food spreads and is made by grinding and dry-roasting peanuts. It is an energy-rich product, which is usually marketed as a substitute for milk butter. Other than energy, it also offers fiber, protein and unsaturated fats along with a set of micronutrients including magnesium, zinc, potassium and Vitamin E. Owing to this nutritional profile, it is used for the preparation of various food products, including salads, brownies, rolls, cakes, frostings, cornbreads and chocolates.

Peanut Butter Market Share Report

With rising obesity rates, consumers across the globe have started shifting towards healthier breakfast and snack options. For instance, in the UK, peanut butter is expected to overtake the sales of sweet spreads, like jam, as they are being targeted by the Public Health England (PHE) under the sugar reduction plan. Under this scheme, the PHE aims to reduce the overall amount of sugar present in the food consumed by children. Apart from this, on account of rising competition in the global market, manufacturers have been adopting innovative marketing strategies to reach a broader consumer base. In line with this, Hormel Foods, a US-based food products company, introduced a new advertising campaign for its peanut butter brand, Skippy, in 2018. The ad campaign, called ‘Be Smooth Like Skippy’, is a 15 to 30 second video which is aired on television and digital channels across the US.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global peanut butter market, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

  • Smooth Peanut Butter
  • Crunchy Peanut Butter
  • Others


Currently, smooth peanut butter is the most preferred product type in the market as it is easier to spread and mixes better with smoothies and desserts.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others


At present, supermarkets and hypermarkets account for the majority of peanut butter sales across the globe. These stores offer convenience and a wide range of brands and product variants to consumers.

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


On a regional basis, North America represents the biggest market for peanut butter, holding the majority of the total market share. This can be accredited to the easy availability of raw materials and the high disposable income of consumers in the region.

Competitive Landscape:

The competitive landscape of the market has also been analyzed in the report with the detailed profiles of the key players operating in the market.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units '000 Tons, US$ Billion
Segment Coverage Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Sweet Spreads Industry
    5.1    Market Overview
    5.2    Market Performance
        5.2.1 Volume Trends
        5.2.2 Value Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Product Type
    5.5    Market Forecast
6    Global Peanut Butter Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Impact of COVID-19
    6.4    Market Breakup by Region
    6.5    Market Breakup by Product Type
    6.6    Market Breakup by Distribution Channel
    6.7    Market Forecast
    6.8    Price Analysis
        6.8.1    Key Price Indicators
        6.8.2    Price Structure
        6.8.3    Price Trends
    6.9    SWOT Analysis
        6.9.1    Overview
        6.9.2    Strengths
        6.9.3    Weaknesses
        6.9.4    Opportunities
        6.9.5    Threats  
    6.10    Value Chain Analysis
        6.10.1   Overview
        6.10.2   Input Suppliers
        6.10.3   Raw Material Procurement
        6.10.4   Peanut Butter Manufacturers
        6.10.5   Marketing
        6.10.6   Distributors
        6.10.7   Exporters
        6.10.8   Retail Buyers
        6.10.9   Institutional Buyers
    6.11    Porter’s Five Forces Analysis
        6.11.1    Overview
        6.11.2    Bargaining Power of Buyers
        6.11.3    Bargaining Power of Suppliers
        6.11.4    Degree of Competition
        6.11.5    Threat of New Entrants
        6.11.6    Threat of Substitutes
    6.12    Key Market Drivers and Success Factors
7    Peanut Butter Market: Performance of Key Regions
    7.1    North America
        7.1.1 United States
           7.1.1.1 Market Trends
           7.1.1.2 Market Forecast
        7.1.2 Canada
           7.1.2.1 Market Trends
           7.1.2.2 Market Forecast
    7.2    Asia Pacific
        7.2.1 China
           7.2.1.1 Market Trends
           7.2.1.2 Market Forecast
        7.2.2 Japan
           7.2.2.1 Market Trends
           7.2.2.2 Market Forecast
        7.2.3 India
           7.2.3.1 Market Trends
           7.2.3.2 Market Forecast
        7.2.4 South Korea
           7.2.4.1 Market Trends
           7.2.4.2 Market Forecast
        7.2.5 Australia
           7.2.5.1 Market Trends
           7.2.5.2 Market Forecast
        7.2.6 Indonesia
           7.2.6.1 Market Trends
           7.2.6.2 Market Forecast
        7.2.7 Others
           7.2.7.1 Market Trends
           7.2.7.2 Market Forecast
    7.3    Europe
        7.3.1 Germany
           7.3.1.1 Market Trends
           7.3.1.2 Market Forecast
        7.3.2 France
           7.3.2.1 Market Trends
           7.3.2.2 Market Forecast
        7.3.3 United Kingdom
           7.3.3.1 Market Trends
           7.3.3.2 Market Forecast
        7.3.4 Italy
           7.3.4.1 Market Trends
           7.3.4.2 Market Forecast
        7.3.5 Spain
           7.3.5.1 Market Trends
           7.3.5.2 Market Forecast
        7.3.6 Russia
           7.3.6.1 Market Trends
           7.3.6.2 Market Forecast
        7.3.7 Others
           7.3.7.1 Market Trends
           7.3.7.2 Market Forecast
    7.4    Latin America
        7.4.1 Brazil
           7.4.1.1 Market Trends
           7.4.1.2 Market Forecast
        7.4.2 Mexico
           7.4.2.1 Market Trends
           7.4.2.2 Market Forecast
        7.4.3 Others
           7.4.3.1 Market Trends
           7.4.3.2 Market Forecast
    7.5    Middle East and Africa
        7.5.1 Market Trends
        7.5.2 Market Breakup by Country
        7.5.3 Market Forecast
8    Peanut Butter Market: Breakup by Product Type
    8.1    Crunchy Peanut Butter
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Smooth Peanut Butter
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Peanut Butter Market: Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Convenience Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Online Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Competitive Landscape
    10.1    Market Structure
    10.2    Market Share of Key Players
11    Peanut Butter Manufacturing Process
    11.1    Product Overview
    11.2    Detailed Process Flow
    11.3    Various Types of Unit Operations Involved
    11.4    Mass Balance and Raw Material Requirements
12    Project Details, Requirements and Costs Involved
    12.1    Land Requirements and Expenditures
    12.2    Construction Requirements and Expenditures
    12.3    Plant Layout
    12.4    Plant Machinery
    12.5    Machinery Pictures
    12.6    Raw Material Requirements and Expenditures
    12.7    Raw Material and Final Product Pictures
    12.8    Packaging Requirements and Expenditures
    12.9    Transportation Requirements and Expenditures
    12.10   Utility Requirements and Expenditures
    12.11   Manpower Requirements and Expenditures
    12.12   Other Capital Investments
13    Loans and Financial Assistance
14    Project Economics

    14.1    Capital Cost of the Project
    14.2    Techno-Economic Parameters
    14.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    14.4    Taxation and Depreciation
    14.5    Income Projections
    14.6    Expenditure Projections
    14.7    Financial Analysis
    14.8    Profit Analysis
15    Key Player Profiles

List of Figures

Figure 1: Global: Sweet Spreads Industry Overview
Figure 2: Global: Sweet Spreads Market: Value Trends (in Billion US$), 2015 - 2020
Figure 3: Global: Sweet Spreads Market: Breakup by Region (in %), 2020
Figure 4: Global: Sweet Spreads Market: Breakup by Type (in %), 2020
Figure 5: Global: Sweet Spreads Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 6: Global: Peanut Butter Industry Overview
Figure 7: Global: Peanut Butter Market: Volume Trends (in '000 Tons), 2015 - 2020
Figure 8: Global: Peanut Butter Market: Value Trends (in Billion US$), 2015 - 2020
Figure 9: Peanut Butter: Price Structure (in US$/Ton)
Figure 10: Global: Peanut Butter Market: Price Trends (in US$/Ton), 2015 - 2020
Figure 11: Global: Peanut Butter Market: Breakup by Region (in %), 2020
Figure 12: Global: Peanut Butter Market: Breakup by Product Type (in %), 2020
Figure 13: Global: Peanut Butter Market: Breakup by Distribution Channel (in %), 2020
Figure 14: Global: Peanut Butter Market Forecast: Volume Trends (in ‘000 Tons), 2021-2026
Figure 15: Global: Peanut Butter Market Forecast: Value Trends (in Billion US$), 2021-2026
Figure 16: Global: Peanut Butter Industry: SWOT Analysis
Figure 17: Global: Peanut Butter Industry: Value Chain Analysis
Figure 18: Global: Peanut Butter Industry: Porter’s Five Forces Analysis
Figure 19: North America: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 20: North America: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 21: United States: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 22: United States: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 23: Canada: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 24: Canada: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 25: Asia Pacific: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 26: Asia Pacific: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 27: China: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 28: China: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 29: Japan: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 30: Japan: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 31: India: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 32: India: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 33: South Korea: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 34: South Korea: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 35: Australia: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 36: Australia: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 37: Indonesia: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 38: Indonesia: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 39: Others: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 40: Others: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 41: Europe: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 42: Europe: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 43: Germany: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 44: Germany: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 45: France: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 46: France: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 47: United Kingdom: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 48: United Kingdom: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 49: Italy: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 50: Italy: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 51: Spain: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 52: Spain: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 53: Russia: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 54: Russia: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 55: Others: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 56: Others: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 57: Latin America: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 58: Latin America: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 59: Brazil: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 60: Brazil: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 61: Mexico: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 62: Mexico: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 63: Others: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 64: Others: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 65: Middle East and Africa: Peanut Butter Market (in ‘000 Tons), 2015 & 2020
Figure 66: Middle East and Africa: Peanut Butter Market Forecast (in ‘000 Tons), 2021-2026
Figure 67: Global Peanut Butter Market: Crunchy Peanut Butter (in ‘000 Tons), 2015 & 2020
Figure 68: Global Peanut Butter Market Forecast: Crunchy Peanut Butter (in ‘000 Tons), 2021-2026
Figure 69: Global Peanut Butter Market: Smooth Peanut Butter (in ‘000 Tons), 2015 & 2020
Figure 70: Global Peanut Butter Market Forecast: Smooth Peanut Butter (in ‘000 Tons), 2021-2026
Figure 71: Global Peanut Butter Market: Others (in ‘000 Tons), 2015 & 2020
Figure 72: Global Peanut Butter Market Forecast: Others (in ‘000 Tons), 2021-2026
Figure 73: Global Peanut Butter Market: Sales Through Supermarkets and Hypermarkets (in ‘000 Tons), 2015 & 2020
Figure 74: Global Peanut Butter Market Forecast: Sales Through Supermarkets and Hypermarkets (in ‘000 Tons), 2021-2026
Figure 75: Global Peanut Butter Market: Sales Through Convenience Stores (in ‘000 Tons), 2015 & 2020
Figure 76: Global Peanut Butter Market Forecast: Sales Through Convenience Stores (in ‘000 Tons), 2021-2026
Figure 77: Global Peanut Butter Market: Sales Through Online Stores (in ‘000 Tons), 2015 & 2020
Figure 78: Global Peanut Butter Market Forecast: Sales Through Online Stores (in ‘000 Tons), 2021-2026
Figure 79: Global Peanut Butter Market: Sales Through Other Distribution Channels (in ‘000 Tons), 2015 & 2020
Figure 80: Global Peanut Butter Market Forecast: Sales Through Other Distribution Channels (in ‘000 Tons), 2021-2026
Figure 81: Global: Peanut Butter Market: Breakup by Key Players (in %)
Figure 82: Peanut Butter Manufacturing: Detailed Process Flow
Figure 83: Peanut Butter Manufacturing: Conversion Rate of Feedstocks
Figure 84: Peanut Butter Manufacturing Plant: Proposed Plant Layout
Figure 85: Peanut Butter Manufacturing Plant: Packaging Requirements
Figure 86: Peanut Butter Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 87: Peanut Butter: Profit Margins at Various Levels of the Supply Chain
Figure 88: Peanut Butter Manufacturing Plant: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: Global: Sweet Spreads Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Peanut Butter Market: Key Industry Highlights, 2020 and 2026
Table 3: Global: Peanut Butter Market Forecast: Breakup by Region (in ‘000 Tons), 2021-2026
Table 4: Global: Peanut Butter Market Forecast: Breakup by Product Type (in ‘000 Tons), 2021-2026
Table 5: Global: Peanut Butter Market Forecast: Breakup by Distribution Channel (in ‘000 Tons), 2021-2026
Table 6: Global: Peanut Butter Market: Competitive Landscape
Table 7: Global: Peanut Butter Market: Key Players
Table 8: Peanut Butter Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 9: Peanut Butter Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 10: Peanut Butter Manufacturing Plant: Costs Related to Machinery (in US$)    
Table 11: Peanut Butter Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (US$/Ton)
Table 12: Peanut Butter Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 13: Peanut Butter Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Peanut Butter Manufacturing Plant: Capital Costs (in US$)
Table 16: Peanut Butter Manufacturing Plant: Techno-Economic Parameters
Table 17: Peanut Butter Manufacturing Plant: Taxation and Depreciation (in US$)
Table 18: Peanut Butter Manufacturing Plant: Income Projections (in US$)
Table 19: Peanut Butter Manufacturing Plant: Expenditure Projections (in US$)
Table 20: Peanut Butter Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 21: Peanut Butter Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 22: Peanut Butter Manufacturing Plant: Profit and Loss Account

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Key Question Answered in this Report

The global peanut butter market size was valued at US$ 3.4 Billion in 2020.

According to the estimates by IMARC Group, the global peanut butter market is expected to exhibit moderate growth during 2021 to 2026.

Due to the rising health consciousness, consumers are adopting healthier food options with plant-based ingredients, thereby representing one of the key drivers for the global peanut butter market.

Several manufacturers are adopting innovative marketing strategies to reach a broader consumer base, which acts as one of the key trends in the global peanut butter market.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the shift from brick-and-mortar distributional channels towards e-commerce platforms for the sales of peanut butter.

On the basis of the product type, the market has been bifurcated into smooth peanut butter, crunchy peanut butter, and others. Currently, smooth peanut butter holds the majority of the total market share.

On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets represent the largest segment.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

The key companies in the global peanut butter market are J.M. Smucker Company, Hormel Foods Corporation, and ConAgra Food Inc.

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