Peanut Butter Market Report by Product Type (Smooth Peanut Butter, Crunchy Peanut Butter, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region ​2024-2032​

Peanut Butter Market Report by Product Type (Smooth Peanut Butter, Crunchy Peanut Butter, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region ​2024-2032​

Report Format: PDF+Excel | Report ID: SR112023A594
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Market Overview:

The global peanut butter market size reached US$ 4.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.19% during 2024-2032. The increasing popularity of the product, the inflating disposable incomes of the consumers, the rising product utilization in various cuisines, the easy production process, and the growing product diversification are some of the factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 4.3 Billion
Market Forecast in 2032
US$ 6.2 Billion
Market Growth Rate 2024-2032

Peanut butter is a popular food product made from roasted peanuts, commonly enjoyed as a spread or ingredient in various dishes. Its creamy or crunchy texture and nutty flavor make it a versatile and delicious addition to sandwiches, desserts, and savory recipes. It is a good source of healthy fats, protein, and essential nutrients like vitamin E, magnesium, and potassium. It is often praised for its nutritional benefits, including promoting heart health and aiding weight management. Its long shelf life and easy accessibility have contributed to its widespread popularity worldwide, making it a staple in many households. Whether used as a quick snack or a flavorful ingredient in recipes, peanut butter remains a beloved and timeless favorite for individuals of all ages.

The global market is majorly driven by the increasing health consciousness among consumers. In line with this, the rising product adaptability in various recipes and dishes is significantly contributing to the market. Furthermore, the product's easy use as a quick snack or spread makes it a convenient choice for busy lifestyles. Apart from this, the escalating popularity of plant-based diets is catalyzing the market. Moreover, the expanding vegan community is propelling product demand. Besides, the product's high protein and healthy fat content keeps consumers satisfied and energized, strengthening the market. Additionally, the effective marketing strategies adopted by the key players are expected to provide a boost to the market.

Global Peanut Butter Market

Peanut Butter Market Trends/Drivers:

Increasing preference for healthier breakfast and snack options

The increasing preference for healthier breakfast and snack options is bolstering the market. As consumers become more health-conscious and seek nutritious alternatives, peanut butter's reputation as a wholesome and protein-rich spread aligns perfectly with these changing preferences. The product's combination of healthy fats, protein, and essential nutrients makes it a favored choice for health-conscious individuals looking to start their day with a nourishing breakfast. Its versatility allows consumers to pair it with fruits, whole-grain toast, or smoothies, providing a well-rounded meal. Furthermore, as snacking habits evolve, the demand for healthier and more satisfying options rises. The product's satiating properties and the ability to curb hunger make it an ideal choice for on-the-go and in-between-meals snacking. Manufacturers are responding to this trend by offering a variety of products with reduced sugar, salt, or organic options, appealing to the health-conscious segment of the market. As the preference for healthier breakfast and snack alternatives grows, the market is expected to experience sustained expansion.

Rising product demand in the food service industry

The rising product demand in the food service industry is offering numerous opportunities for the market. As the food service sector expands and evolves, the product's versatility and popularity contribute to its increased usage in various menu items. Its creamy texture and nutty flavor make it an appealing ingredient in a wide range of dishes, from sandwiches and desserts to savory sauces and dressings. Restaurants, cafes, and fast-food chains are incorporating peanut butter-based creations to attract customers with innovative and flavorful offerings. Moreover, as consumers seek unique dining experiences, the fusion and international cuisine demand rises. The product's presence in ethnic dishes gains traction in the food service industry, attracting new customer segments. As the industry continues to innovate and diversify, the product's presence in menus is expected to expand, sustaining its growth trajectory in the market.

Widespread availability of the product

The widespread availability of the product is fostering the market. The product is readily accessible in various retail channels, from supermarkets and grocery stores to online platforms, making it easy for consumers to purchase and incorporate into their diets. The extensive distribution networks of major food manufacturers and suppliers ensure that the product reaches urban and rural areas, catering to diverse consumer demographics. Its affordability compared to other protein sources also contributes to its popularity and widespread consumption. Furthermore, as the product gains recognition as a versatile and nutritious food, it becomes a staple in many households, driving repeat purchases and brand loyalty. Its presence as a common ingredient in several recipes and snacks makes it a go-to choice for consumers seeking convenience and taste. Additionally, the growing global trade and export of the product further expand its market reach, making it available to consumers across different regions and countries. The combination of accessibility, affordability, and versatility makes it an expanding product with sustained market growth prospects.

Peanut Butter Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global peanut butter market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

  • Smooth Peanut Butter
  • Crunchy Peanut Butter
  • Others

Smoothy peanut butter dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes smooth peanut butter, crunchy peanut butter, and others. According to the report, smooth peanut butter represented the largest segment.

Smooth peanut butter's creamy texture and consistency make it a popular choice for consumers of all ages. Its versatility allows it to be easily spread on bread, used as an ingredient in various recipes, or added to smoothies, making it a convenient and delicious option for everyday use. This product attracts health-conscious consumers, as it is often available in reduced-sugar or natural varieties, aligning with their dietary preferences. Its widespread appeal makes it a go-to choice for households and food service establishments.

Manufacturers capitalize on this popularity by offering an array of smooth products with different flavor profiles and nutritional benefits, catering to diverse consumer demands. The consistent growth of the segment drives overall market expansion as consumers continue to embrace its taste, convenience, and nutritional advantages.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represent the largest segment.

Supermarkets and hypermarkets serve as key points of purchase for consumers, providing a one-stop-shop experience with a diverse range of food products. The extensive shelf space dedicated to peanut butter in these stores enhances product visibility and promotes impulse buying. These retail giants also offer various product brands and variants, catering to different tastes and preferences.

Additionally, they frequently run promotions and discounts, enticing consumers to try new products. Moreover, the growing consumer preference for convenience and time-saving shopping experiences contributes to the popularity of purchasing peanut butter in supermarkets and hypermarkets. The strong presence of supermarkets and hypermarkets in urban and rural areas ensures that the product reaches a broad customer base, thus driving market growth and sustaining the demand for this versatile and beloved food product.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America has a well-established product culture with a long history of consumption. The product is cherished as a staple in the American diet, making it a household favorite across the continent. The region's emphasis on healthy eating and convenience further boosts product demand. Its nutritional benefits, such as being a good source of protein and healthy fats, align well with the health-conscious lifestyle of North American consumers.

 In addition, the versatility of the product in various dishes, from classic sandwiches to modern recipes and snacks, makes it a go-to choice for busy individuals seeking quick, tasty, and nutritious options. Manufacturers continuously innovate to cater to evolving consumer preferences, offering a wide range of product varieties and flavors. The region's strong demand, cultural affinity, and focus on healthy eating contribute significantly to the market expansion.

Competitive Landscape:

Top companies are strengthening the market through strategic initiatives and innovative approaches. These companies invest heavily in research and development to enhance the quality, flavor, and nutritional profile of their products. They continually seek to improve processing techniques and sourcing to ensure premium and sustainable ingredients. Furthermore, these companies prioritize consumer preferences and trends. They launch diverse product lines, catering to specific needs like organic, reduced-sugar, or allergen-free options, thus appealing to a broader customer base. Moreover, robust marketing campaigns highlight the health benefits, versatility, and deliciousness of the product, increasing consumer awareness and driving demand. Besides, these companies foster strong distribution networks, ensuring the wide availability of their products in supermarkets, specialty stores, and online platforms. Additionally, they engage in strategic partnerships and collaborations with food service industry players, restaurants, and cafes, promoting peanut butter as an essential ingredient in various culinary creations.

The report has provided a comprehensive analysis of the competitive landscape in the peanut butter market. Detailed profiles of all major companies have also been provided.

  • Alpino Health Foods Private Limited
  • DiSano
  • Dr. Oetker GmbH
  • Hormel Foods Corporation
  • Sonya Foods Pvt. Ltd.
  • The Hershey Company
  • The J.M. Smucker Company
  • The Kraft Heinz Company
  • Unilever plc

Recent Developments:

  • In 2020, DiSano launched a new range of all-natural peanut butter, free from added sugars and preservatives, focusing on healthier choices for consumers.
  • In 2021, Alpino Health Foods expanded its product portfolio, introducing new flavors and variants to cater to diverse consumer preferences.
  • The Hershey Company has launched plant-based alternatives to its iconic chocolate brands, including Hershey's Plant Based and Reese's Plant Based in March 2023, catering to the increasing demand for dairy alternatives. The new products, Hershey's Plant Based Extra Creamy with Almonds and Sea Salt and Reese's Plant Based Peanut Butter Cups, aim to provide an incredible experience for chocolate lovers seeking plant-based options.

Peanut Butter Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units '000 Tons, US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Distribution Channel
  • Region
Product Types Covered Smooth Peanut Butter, Crunchy Peanut Butter, Others
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alpino Health Foods Private Limited, DiSano, Dr. Oetker GmbH, Hormel Foods Corporation, Sonya Foods Pvt. Ltd., The Hershey Company, The J.M. Smucker Company, The Kraft Heinz Company, Unilever plc etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the peanut butter market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the peanut butter market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the global peanut butter industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global peanut butter market was valued at US$ 4.3 Billion in 2023.

According to the estimates by IMARC Group, the global peanut butter market is expected to exhibit a CAGR of 4.19% during 2024-2032.

Due to the rising health consciousness, consumers are adopting healthier food options with plant-based ingredients, thereby representing one of the key drivers for the global peanut butter market.

Several manufacturers are adopting innovative marketing strategies to reach a broader consumer base, which acts as one of the key trends in the global peanut butter market.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the shift from brick-and-mortar distributional channels towards e-commerce platforms for the sales of peanut butter.

On the basis of the product type, the market has been bifurcated into smooth peanut butter, crunchy peanut butter, and others. Currently, smooth peanut butter holds the majority of the total market share.

On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets represent the largest segment.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

The key companies in the global peanut butter market are Alpino Health Foods Private Limited, DiSano, Dr. Oetker GmbH, Hormel Foods Corporation, Sonya Foods Pvt. Ltd., The Hershey Company, The J.M. Smucker Company, The Kraft Heinz Company and Unilever plc.

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Peanut Butter Market Report by Product Type (Smooth Peanut Butter, Crunchy Peanut Butter, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region ​2024-2032​
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