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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Peanut Butter Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Report Overview:

The global peanut butter market reached a value of US$ 3.5 Billion in 2019, exhibiting a CAGR of 4.6% during 2014-2019. Peanuts are an essential crop grown worldwide and are commercially used for the production of oil, butter, flour, confections and snack products. Amongst these, peanut butter is one of the most consumed food spreads and is made by grinding and dry-roasting peanuts. It is an energy-rich product, which is usually marketed as a substitute for milk butter. Other than energy, it also offers fiber, protein and unsaturated fats along with a set of micronutrients including magnesium, zinc, potassium and Vitamin E. Owing to this nutritional profile, it is used for the preparation of various food products, including salads, brownies, rolls, cakes, frostings, cornbreads and chocolates.

Peanut Butter Market Share Report

With rising obesity rates, consumers across the globe have started shifting towards healthier breakfast and snack options. For instance, in the UK, peanut butter is expected to overtake the sales of sweet spreads, like jam, as they are being targeted by the Public Health England (PHE) under the sugar reduction plan. Under this scheme, the PHE aims to reduce the overall amount of sugar present in the food consumed by children. Apart from this, on account of rising competition in the global market, manufacturers have been adopting innovative marketing strategies to reach a broader consumer base. In line with this, Hormel Foods, a US-based food products company, introduced a new advertising campaign for its peanut butter brand, Skippy, in 2018. The ad campaign, called ‘Be Smooth Like Skippy’, is a 15 to 30 second video which is aired on television and digital channels across the US. Attributing to these drivers, IMARC Group eexpects the global peanut butter market to exhibit moderate growth during 2020-2025.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global peanut butter market, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type and distribution channel.

Breakup by Product Type:

  • Smooth Peanut Butter
  • Crunchy Peanut Butter
  • Others


Currently, smooth peanut butter is the most preferred product type in the market as it is easier to spread and mixes better with smoothies and desserts.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others


At present, supermarkets and hypermarkets account for the majority of peanut butter sales across the globe. These stores offer convenience and a wide range of brands and product variants to consumers.

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


On a regional basis, North America represents the biggest market for peanut butter, holding the majority of the total market share. This can be accredited to the easy availability of raw materials and the high disposable income of consumers in the region.

Competitive Landscape:

The competitive landscape of the market has also been analyzed in the report with the detailed profiles of the key players operating in the market.


Key Questions Answered in This Report

The global peanut butter market was worth US$ 3.5 Billion in 2019.

The peanut butter market exhibited a CAGR of 4.6% during 2014-2019.

As per IMARC Group estimates, the global peanut butter market will grow at a moderate rate during 2020-2025.

The market is primarily driven by increasing obesity rates, growing prevalence of chronic diseases and the escalating demand for healthier breakfast and snack food options.

Leading vendors in the industry are currently adopting innovative marketing strategies to widen their existing consumer base.

Leading industry players are J.M. Smucker Company, Hormel Foods Corporation and ConAgra Food Inc.

At present, North America enjoys the leading position in the market. Other major regions include Asia Pacific, Europe, Middle East and Africa and Latin America.

At present, supermarkets and hypermarkets account for the majority of the total market share.

The market has been analyzed on the basis of the product type into crunchy, smooth and other peanut butter. Among these, smooth peanut butter accounts for the majority of the market share.

The spread of the coronavirus disease has led to a surge in the sales of shelf-stable products, on account of the lockdown measures imposed by governments across the globe. This trend has also led to a rise in the demand for peanut butter.

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Sweet Spreads Industry
    5.1    Market Overview
    5.2    Market Performance
        5.2.1 Volume Trends
        5.2.2 Value Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Product Type
    5.5    Market Forecast
6    Global Peanut Butter Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Impact of COVID-19
    6.4    Market Breakup by Region
    6.5    Market Breakup by Product Type
    6.6    Market Breakup by Distribution Channel
    6.7    Market Forecast
    6.8    Price Analysis
        6.8.1    Key Price Indicators
        6.8.2    Price Structure
        6.8.3    Price Trends
    6.9    SWOT Analysis
        6.9.1    Overview
        6.9.2    Strengths
        6.9.3    Weaknesses
        6.9.4    Opportunities
        6.9.5    Threats  
    6.10    Value Chain Analysis
        6.10.1  Overview
        6.10.2  Input Suppliers
        6.10.3  Raw Material Procurement
        6.10.4  Peanut Butter Manufacturers
        6.10.5  Marketing
        6.10.6  Distributors
        6.10.7  Exporters
        6.10.8  Retail Buyers
        6.10.9  Institutional Buyers
    6.11    Porter’s Five Forces Analysis
        6.11.1    Overview
        6.11.2    Bargaining Power of Buyers
        6.11.3    Bargaining Power of Suppliers
        6.11.4    Degree of Competition
        6.11.5    Threat of New Entrants
        6.11.6    Threat of Substitutes
    6.12    Key Market Drivers and Success Factors
7    Peanut Butter Market: Performance of Key Regions
    7.1    North America
        7.1.1 United States
           7.1.1.1 Market Trends
           7.1.1.2 Market Forecast
        7.1.2 Canada
           7.1.2.1 Market Trends
           7.1.2.2 Market Forecast
    7.2    Asia Pacific
        7.2.1 China
           7.2.1.1 Market Trends
           7.2.1.2 Market Forecast
        7.2.2 Japan
           7.2.2.1 Market Trends
           7.2.2.2 Market Forecast
        7.2.3 India
           7.2.3.1 Market Trends
           7.2.3.2 Market Forecast
        7.2.4 South Korea
           7.2.4.1 Market Trends
           7.2.4.2 Market Forecast
        7.2.5 Australia
           7.2.5.1 Market Trends
           7.2.5.2 Market Forecast
        7.2.6 Indonesia
           7.2.6.1 Market Trends
           7.2.6.2 Market Forecast
        7.2.7 Others
           7.2.7.1 Market Trends
           7.2.7.2 Market Forecast
    7.3    Europe
        7.3.1 Germany
           7.3.1.1 Market Trends
           7.3.1.2 Market Forecast
        7.3.2 France
           7.3.2.1 Market Trends
           7.3.2.2 Market Forecast
        7.3.3 United Kingdom
           7.3.3.1 Market Trends
           7.3.3.2 Market Forecast
        7.3.4 Italy
           7.3.4.1 Market Trends
           7.3.4.2 Market Forecast
        7.3.5 Spain
           7.3.5.1 Market Trends
           7.3.5.2 Market Forecast
        7.3.6 Russia
           7.3.6.1 Market Trends
           7.3.6.2 Market Forecast
        7.3.7 Others
           7.3.7.1 Market Trends
           7.3.7.2 Market Forecast
    7.4    Latin America
        7.4.1 Brazil
           7.4.1.1 Market Trends
           7.4.1.2 Market Forecast
        7.4.2 Mexico
           7.4.2.1 Market Trends
           7.4.2.2 Market Forecast
        7.4.3 Others
           7.4.3.1 Market Trends
           7.4.3.2 Market Forecast
    7.5    Middle East and Africa
        7.5.1 Market Trends
        7.5.2 Market Breakup by Country
        7.5.3 Market Forecast
8    Peanut Butter Market: Market by Product Type
    8.1    Crunchy Peanut Butter
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Smooth Peanut Butter
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Peanut Butter Market: Market by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Convenience Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Online Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Competitive Landscape
    10.1    Market Structure
    10.2    Market Share of Key Players
11    Peanut Butter Manufacturing Process
    11.1    Product Overview
    11.2    Detailed Process Flow
    11.3    Various Types of Unit Operations Involved
    11.4    Mass Balance and Raw Material Requirements
12    Project Details, Requirements and Costs Involved
    12.1    Land Requirements and Expenditures
    12.2    Construction Requirements and Expenditures
    12.3    Plant Layout
    12.4    Plant Machinery
    12.5    Machinery Pictures
    12.6    Raw Material Requirements and Expenditures
    12.7    Raw Material and Final Product Pictures
    12.8    Packaging Requirements and Expenditures
    12.9    Transportation Requirements and Expenditures
    12.10  Utility Requirements and Expenditures
    12.11  Manpower Requirements and Expenditures
    12.12  Other Capital Investments
13    Loans and Financial Assistance
14    Project Economics

    14.1    Capital Cost of the Project
    14.2    Techno-Economic Parameters
    14.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    14.4    Taxation and Depreciation
    14.5    Income Projections
    14.6    Expenditure Projections
    14.7    Financial Analysis
    14.8    Profit Analysis
15    Key Player Profiles


List of Figures

Figure 1: Global: Sweet Spreads Industry Overview
Figure 2: Global: Sweet Spreads Market: Value Trends (in Billion US$), 2014 - 2019
Figure 3: Global: Sweet Spreads Market: Breakup by Region (in %), 2019
Figure 4: Global: Sweet Spreads Market: Breakup by Type (in %), 2019
Figure 5: Global: Sweet Spreads Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 6: Global: Peanut Butter Industry Overview
Figure 7: Global: Peanut Butter Market: Volume Trends (in '000 Tons), 2014 - 2019
Figure 8: Global: Peanut Butter Market: Value Trends (in Billion US$), 2014 - 2019
Figure 9: Peanut Butter: Price Structure (in US$/Ton)
Figure 10: Peanut Butter Price Trends (in US$/Ton), 2014 - 2019
Figure 11: Global: Peanut Butter Market: Breakup by Region (in %), 2019
Figure 12: Global: Peanut Butter Market: Breakup by Type (in %), 2019
Figure 13: Global: Peanut Butter Market: Breakup by Distribution Channel (in %), 2019
Figure 14: Global: Peanut Butter Market Forecast: Volume Trends (in ‘000 Tons), 2020-2025
Figure 15: Global: Peanut Butter Market Forecast: Value Trends (in Billion US$), 2020-2025
Figure 16: Global: Peanut Butter Industry: SWOT Analysis
Figure 17: Global: Peanut Butter Industry: Value Chain Analysis
Figure 18: Global: Peanut Butter Industry: Porter’s Five Forces Analysis
Figure 19: North America: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 20: North America: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 21: United States: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 22: United States: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 23: Canada: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 24: Canada: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 25: Asia Pacific: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 26: Asia Pacific: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 27: China: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 28: China: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 29: Japan: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 30: Japan: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 31: India: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 32: India: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 33: South Korea: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 34: South Korea: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 35: Australia: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 36: Australia: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 37: Indonesia: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 38: Indonesia: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 39: Others: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 40: Others: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 41: Europe: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 42: Europe: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 43: Germany: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 44: Germany: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 45: France: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 46: France: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 47: United Kingdom: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 48: United Kingdom: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 49: Italy: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 50: Italy: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 51: Spain: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 52: Spain: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 53: Russia: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 54: Russia: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 55: Others: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 56: Others: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 57: Latin America: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 58: Latin America: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 59: Brazil: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 60: Brazil: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 61: Mexico: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 62: Mexico: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 63: Others: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 64: Others: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 65: Middle East and Africa: Peanut Butter Market (in ‘000 Tons), 2014 & 2019
Figure 66: Middle East and Africa: Peanut Butter Market Forecast (in ‘000 Tons), 2020-2025
Figure 67: Global Peanut Butter Market: Crunchy Peanut Butter (in ‘000 Tons), 2014 & 2019
Figure 68: Global Peanut Butter Market Forecast: Crunchy Peanut Butter (in ‘000 Tons), 2020-2025
Figure 69: Global Peanut Butter Market: Smooth Peanut Butter (in ‘000 Tons), 2014 & 2019
Figure 70: Global Peanut Butter Market Forecast: Smooth Peanut Butter (in ‘000 Tons), 2020-2025
Figure 71: Global Peanut Butter Market: Sales Through Supermarkets and Hypermarkets (in ‘000 Tons), 2014 & 2019
Figure 72: Global Peanut Butter Market Forecast: Sales Through Supermarkets and Hypermarkets (in ‘000 Tons), 2020-2025
Figure 73: Global Peanut Butter Market: Sales Through Convenience Stores (in ‘000 Tons), 2014 & 2019
Figure 74: Global Peanut Butter Market Forecast: Sales Through Convenience Stores (in ‘000 Tons), 2020-2025
Figure 75: Global Peanut Butter Market: Sales Through Online Stores (in ‘000 Tons), 2014 & 2019
Figure 76: Global Peanut Butter Market Forecast: Sales Through Online Stores (in ‘000 Tons), 2020-2025
Figure 77: Peanut Butter Manufacturing: Detailed Process Flow
Figure 78: Peanut Butter Manufacturing: Conversion Rate of Feedstocks
Figure 79: Peanut Butter Manufacturing Plant: Proposed Plant Layout
Figure 80: Peanut Butter Manufacturing Plant: Packaging Requirements
Figure 81: Peanut Butter Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 82: Peanut Butter: Profit Margins at Various Levels of the Supply Chain
Figure 83: Peanut Butter Manufacturing Plant: Manufacturing Cost Breakup (in %)


List of Tables

Table 1: Global: Sweet Spreads Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Sweet Spreads Market Forecast: Breakup by Region, 2019 and 2025
Table 3: Global: Sweet Spreads Market: Market Forecast by Type, 2019 and 2025
Table 4: Global: Peanut Butter Market: Key Industry Highlights, 2019 and 2025
Table 5: Global: Peanut Butter Market Forecast: Breakup by Region (in ‘000 Tons), 2020-2025
Table 6: Global: Peanut Butter Market Forecast: Breakup by Product Type (in ‘000 Tons), 2020-2025
Table 7: Global: Peanut Butter Market Forecast: Breakup by Distribution Channel (in ‘000 Tons), 2020-2025
Table 8: Global: Peanut Butter Market: Competitive Landscape
Table 9: Global: Peanut Butter Market: Breakup by Key Players (in %)
Table 10: Peanut Butter Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 11: Peanut Butter Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 12: Peanut Butter Manufacturing Plant: Costs Related to Machinery (in US$)    
Table 13: Peanut Butter Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (US$/Ton)
Table 14: Peanut Butter Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 15: Peanut Butter Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 16: Details of Financial Assistance Offered by Financial Institutions
Table 17: Peanut Butter Manufacturing Plant: Capital Costs (in US$)
Table 18: Peanut Butter Manufacturing Plant: Techno-Economic Parameters
Table 19: Peanut Butter Manufacturing Plant: Taxation and Depreciation (in US$)
Table 20: Peanut Butter Manufacturing Plant: Income Projections (in US$)
Table 21: Peanut Butter Manufacturing Plant: Expenditure Projections (in US$)
Table 22: Peanut Butter Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 23: Peanut Butter Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 24: Peanut Butter Manufacturing Plant: Profit and Loss Account

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