Global Personal Hygiene Market to Reach US$ 756.8 Billion by 2032, Facilitated by Measures Undertaken by Governments and NGOs

August 25, 2023 | Retail

According to the latest report by IMARC Group, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” the global personal hygiene market size reached US$ 578.0 Billion in 2023. Personal hygiene refers to the practices that an individual engages in to maintain cleanliness and protect their health. It includes regular washing of the body, especially hands, brushing teeth, grooming hair, and proper care of wounds and cuts. It also encompasses wearing clean clothes and maintaining a clean living environment. It aids in preventing the spread of germs, bacteria, and viruses and reducing the risk of infections and illnesses and promoting an overall sense of well-being.


Global Personal Hygiene Market Trends:

The increasing awareness among people about the importance of maintaining personal hygiene to prevent diseases represents one of the major factors augmenting the market growth around the world. Moreover, measures undertaken by governing agencies of numerous countries and non-governmental organizations (NGOs) to spread awareness about personal hygiene products, especially in remote areas are favoring the growth of the market. In addition, rising investments in promotional activities, such as celebrity endorsements and digital marketing campaigns, by industry players to improve their existing sales and profitability is contributing to the market growth. Apart from this, the easy availability of personal hygiene products via online shopping websites and applications that offer vast catalogs, fast shipping facilities, and a hassle-free shopping experience is creating a positive outlook for the market. Looking forward, the market value is projected to reach US$ 756.8 Billion by 2032, expanding at a CAGR of 3.04% during 2024-2032.


Market Summary:

  • Based on the product type, the market has been segmented into feminine hygiene products (sanitary napkins, tampons, and others), incontinence garments (adult diaper, protective underwear, cloth adult diaper, and others), disinfectants, hand sanitizers, masks, gloves, stretchable caps, antimicrobial wipes, and others.
  • On the basis of the pricing, mass products dominate the market, followed by premium products.
  • Based on the usability, disposable exhibits a clear dominance in the market, followed by reusable.
  • On the basis of the distribution channel, the market has been classified into hospital pharmacies, supermarkets and hypermarkets, online stores and pharmacies, convenient stores and retail pharmacies, and others.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Amongst these, Asia Pacific enjoys the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unicharm Corporation and Unilever.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Pricing, Usability, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever and Unicharm Corporation
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Global Personal Hygiene Market to Reach US$ 756.8 Billion by 2032, Facilitated by Measures Undertaken by Governments and NGOs
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