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Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview 2022-2027:

The global personal hygiene market is expected to exhibit a CAGR of 3.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Personal hygiene refers to the regular practice of maintaining cleanliness and grooming the body. It includes protecting the body parts by washing, sanitizing, cleaning, or covering in order to prevent the body from illnesses caused by the contamination of germs and viruses. Some of the commonly utilized products include alcohol-based hand sanitizers, face masks, gloves, stretchable caps, antibacterial wipes, feminine hygiene products and incontinence garments. Maintaining a high level of personal hygiene also aids in improving self-esteem and confidence, along with social, personal and psychological well-being.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Global Personal Hygiene Market Trends and Drivers:

The increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene is one of the primary factors driving the growth of the market. Furthermore, both government and private organizations, especially in the developing economies, regularly undertake various initiatives and campaigns spreading the significance of maintaining personal hygiene. This, along with aggressive promotions by manufacturers of personal hygiene products, such as shower gels, deodorants, and antiperspirants, to encourage a clean and healthy lifestyle, is also contributing to the market growth. The growing trend of product premiumization is also acting as a growth-inducing factor. Manufacturers are launching innovative and natural intimate care products and toilet seat sanitizers for both men and women that are chemical-free and environment-friendly.

The outbreak of the coronavirus disease (COVID-19) pandemic has further led to the widespread adoption of personal hygiene products to prevent and minimize the spread of the virus, thereby contributing to the market growth. Other factors, including rising expenditure capacities of the consumers and rapid urbanization, coupled with the implementation of initiatives to promote sanitary napkins and other feminine hygiene products, especially in developing nations, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global personal hygiene market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, pricing, usability and distribution channel.

Breakup by Product Type:

  • Feminine Hygiene Products
    • Sanitary Napkins
    • Tampons
    • Others
  • Incontinence Garments
    • Adult Diaper
    • Protective Underwear
    • Cloth Adult Diaper
    • Others
  • Disinfectants
  • Hand Sanitizers
  • Masks
  • Gloves
  • Stretchable Caps
  • Antimicrobial Wipes
  • Others
     

Breakup by Pricing:

 

 
 

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  • Mass Products
  • Premium Products
     

Breakup by Usability:

  • Disposable
  • Reusable
     

Breakup by Distribution Channel:

  • Hospital Pharmacies
  • Supermarkets and Hypermarkets
  • Online Stores and Pharmacies
  • Convenience Stores and Retail Pharmacies
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Pricing, Usability, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever and Unicharm Corporation
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Personal Hygiene Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Feminine Hygiene Products
        6.1.1 Market Trends
        6.1.2 Major Types
           6.1.2.1 Sanitary Napkins
           6.1.2.2 Tampons
           6.1.2.3 Others
        6.1.3 Market Forecast
    6.2    Incontinence Garments
        6.2.1 Market Trends
        6.2.2 Major Types
           6.2.2.1 Adult Diaper
           6.2.2.2 Protective Underwear
           6.2.2.3 Cloth Adult Diaper
           6.2.2.4 Others
        6.2.3 Market Forecast
    6.3    Disinfectants
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Hand Sanitizers
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Masks
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Gloves
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Stretchable Caps
        6.7.1 Market Trends
        6.7.2 Market Forecast
    6.8    Antimicrobial Wipes
        6.8.1 Market Trends
        6.8.2 Market Forecast
    6.9    Others
        6.9.1 Market Trends
        6.9.2 Market Forecast
7   Market Breakup by Pricing
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Usability
    8.1    Disposable
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Reusable
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Hospital Pharmacies
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Supermarkets and Hypermarkets 
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Online Stores and Pharmacies
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Convenience Stores and Retail Pharmacies
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    3M
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
        15.3.2    Auchan
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio 
           15.3.2.3 Financials 
        15.3.3    Carrefour S.A.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
           15.3.3.3 Financials 
        15.3.4    Colgate-Palmolive Company
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
           15.3.4.3 Financials 
           15.3.4.4 SWOT Analysis
        15.3.5    Costco
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 Financials 
           15.3.5.4 SWOT Analysis
        15.3.6    Henkel AG & Company
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio 
        15.3.7    Johnson & Johnson
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
           15.3.7.3 Financials 
           15.3.7.4 SWOT Analysis
        15.3.8    Kao Corporation
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio 
        15.3.9    Kimberly-Clark Corporation
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
        15.3.10    Publix
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 
           15.3.10.3 SWOT Analysis
        15.3.11    Reckitt Benckiser Group
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
           15.3.11.3 Financials 
           15.3.11.4 SWOT Analysis
        15.3.12    The Kroger Co.
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio 
           15.3.12.3 Financials 
           15.3.12.4 SWOT Analysis
        15.3.13    The Procter & Gamble Company
           15.3.13.1 Company Overview
           15.3.13.2 Product Portfolio
           15.3.13.3 Financials 
           15.3.13.4 SWOT Analysis
        15.3.14    Unicharm Corporation
           15.3.14.1 Company Overview
           15.3.14.2 Product Portfolio 
        15.3.15    Unilever
           15.3.15.1 Company Overview
           15.3.15.2 Product Portfolio 
           15.3.15.3 Financials

List of Figures

Figure 1: Global: Personal Hygiene Market: Major Drivers and Challenges
Figure 2: Global: Personal Hygiene Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Personal Hygiene Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Personal Hygiene Market: Breakup by Pricing (in %), 2021
Figure 5: Global: Personal Hygiene Market: Breakup by Usability (in %), 2021
Figure 6: Global: Personal Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Personal Hygiene Market: Breakup by Region (in %), 2021
Figure 8: Global: Personal Hygiene Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Personal Hygiene (Feminine Hygiene Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Personal Hygiene (Feminine Hygiene Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Personal Hygiene (Incontinence Garments) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Personal Hygiene (Incontinence Garments) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Personal Hygiene (Disinfectants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Personal Hygiene (Disinfectants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Personal Hygiene (Hand Sanitizers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Personal Hygiene (Hand Sanitizers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Personal Hygiene (Masks) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Personal Hygiene (Masks) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Personal Hygiene (Gloves) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Personal Hygiene (Gloves) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Personal Hygiene (Stretchable Caps) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Personal Hygiene (Stretchable Caps) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Personal Hygiene (Antimicrobial Wipes) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Personal Hygiene (Antimicrobial Wipes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Personal Hygiene (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Personal Hygiene (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Personal Hygiene (Mass Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Personal Hygiene (Mass Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Personal Hygiene (Premium Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Personal Hygiene (Premium Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Personal Hygiene (Disposable) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Personal Hygiene (Disposable) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Personal Hygiene (Reusable) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Personal Hygiene (Reusable) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Personal Hygiene (Hospital Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Personal Hygiene (Hospital Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Personal Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Personal Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Personal Hygiene (Online Stores and Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Personal Hygiene (Online Stores and Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Personal Hygiene (Convenience Stores and Retail Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Personal Hygiene (Convenience Stores and Retail Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Personal Hygiene (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Personal Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: North America: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: North America: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: United States: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: United States: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Canada: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Canada: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Asia Pacific: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Asia Pacific: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: China: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: China: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Japan: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Japan: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: India: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: India: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: South Korea: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: South Korea: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Australia: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Australia: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Indonesia: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Indonesia: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Europe: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Europe: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Germany: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Germany: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: France: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: France: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: United Kingdom: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: United Kingdom: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Italy: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Italy: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Spain: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Spain: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Russia: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Russia: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Others: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Others: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Latin America: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Latin America: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Brazil: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Brazil: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Mexico: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Mexico: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Others: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Others: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Middle East and Africa: Personal Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Middle East and Africa: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Global: Personal Hygiene Industry: SWOT Analysis
Figure 94: Global: Personal Hygiene Industry: Value Chain Analysis
Figure 95: Global: Personal Hygiene Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Personal Hygiene Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Personal Hygiene Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Personal Hygiene Market Forecast: Breakup by Pricing (in Million US$), 2022-2027
Table 4: Global: Personal Hygiene Market Forecast: Breakup by Usability (in Million US$), 2022-2027
Table 5: Global: Personal Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Personal Hygiene Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Personal Hygiene Market: Competitive Structure
Table 8: Global: Personal Hygiene Market: Key Players 

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Key Questions Answered in This Report

We expect the global personal hygiene market to exhibit a CAGR of 3.5% during 2022-2027.

The advent of innovative and natural ingredient-based personal care products for both men and
women that are chemical-free and environment-friendly, is currently driving the global personal
hygiene market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of personal hygiene products.

Based on the pricing, the global personal hygiene market has been segmented into mass products
and premium products, where mass products currently represent the largest market share.

Based on the usability, the global personal hygiene market can be bifurcated into disposable and
reusable. Currently, disposable usability accounts for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle
East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

Some of the major players in the global personal hygiene market include 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.

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