The global personal hygiene market grew at a CAGR of around 7% during 2014-2019. Personal hygiene refers to the regular practice of maintaining cleanliness and grooming the body. It includes protecting the body parts by washing, sanitizing, cleaning, or covering in order to prevent the body from illnesses caused by the contamination of germs and viruses. Some of the commonly utilized products include alcohol-based hand sanitizers, face masks, gloves, stretchable caps, antibacterial wipes, feminine hygiene products and incontinence garments. Maintaining a high level of personal hygiene also aids in improving self-esteem and confidence, along with social, personal and psychological well-being.
Global Personal Hygiene Market Trends and Drivers:
The increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene is one of the primary factors driving the growth of the market. Furthermore, both government and private organizations, especially in the developing economies, regularly undertake various initiatives and campaigns spreading the significance of maintaining personal hygiene. This, along with aggressive promotions by manufacturers of personal hygiene products, such as shower gels, deodorants, and antiperspirants, to encourage a clean and healthy lifestyle, is also contributing to the market growth. The growing trend of product premiumization is also acting as a growth-inducing factor. Manufacturers are launching innovative and natural intimate care products and toilet seat sanitizers for both men and women that are chemical-free and environment-friendly. Additionally, the outbreak of the coronavirus disease (COVID-19) pandemic has further led to the widespread adoption of personal hygiene products to prevent and minimize the spread of the virus, thereby contributing to the market growth. Other factors, including rising expenditure capacities of the consumers and rapid urbanization, coupled with the implementation of initiatives to promote sanitary napkins and other feminine hygiene products, especially in developing nations, are projected to drive the market further. Looking forward, IMARC Group expects the global personal hygiene market to experience strong growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global personal hygiene market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on product type, pricing, usability, distribution channel and region.
Breakup by Product Type:
Breakup by Pricing:
Breakup by Usability:
Breakup by Distribution Channel:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.
Key Questions Answered in This Report:
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