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Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A2308
Market Overview 2023-2028:
The global personal hygiene market is expected to exhibit a growth rate (CAGR) of 3.7% during 2023-2028
Personal hygiene refers to the regular practice of maintaining cleanliness and grooming the body. It includes protecting the body parts by washing, sanitizing, cleaning, or covering in order to prevent the body from illnesses caused by the contamination of germs and viruses. Some of the commonly utilized products include alcohol-based hand sanitizers, face masks, gloves, stretchable caps, antibacterial wipes, feminine hygiene products and incontinence garments. Maintaining a high level of personal hygiene also aids in improving self-esteem and confidence, along with social, personal and psychological well-being.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Personal Hygiene Market Trends:
The increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene is one of the primary factors driving the growth of the market. Furthermore, both government and private organizations, especially in the developing economies, regularly undertake various initiatives and campaigns spreading the significance of maintaining personal hygiene. This, along with aggressive promotions by manufacturers of personal hygiene products, such as shower gels, deodorants, and antiperspirants, to encourage a clean and healthy lifestyle, is also contributing to the market growth. The growing trend of product premiumization is also acting as a growth-inducing factor. Manufacturers are launching innovative and natural intimate care products and toilet seat sanitizers for both men and women that are chemical-free and environment-friendly.
The outbreak of the coronavirus disease (COVID-19) pandemic has further led to the widespread adoption of personal hygiene products to prevent and minimize the spread of the virus, thereby contributing to the market growth. Other factors, including rising expenditure capacities of the consumers and rapid urbanization, coupled with the implementation of initiatives to promote sanitary napkins and other feminine hygiene products, especially in developing nations, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global personal hygiene market, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, pricing, usability and distribution channel.
Breakup by Product Type:
- Feminine Hygiene Products
- Sanitary Napkins
- Tampons
- Others
- Incontinence Garments
- Adult Diaper
- Protective Underwear
- Cloth Adult Diaper
- Others
- Disinfectants
- Hand Sanitizers
- Masks
- Gloves
- Stretchable Caps
- Antimicrobial Wipes
- Others
Breakup by Pricing:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Mass Products
- Premium Products
Breakup by Usability:
- Disposable
- Reusable
Breakup by Distribution Channel:
- Hospital Pharmacies
- Supermarkets and Hypermarkets
- Online Stores and Pharmacies
- Convenience Stores and Retail Pharmacies
- Others
Breakup by Region:
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- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Billion |
| Segment Coverage | Product Type, Pricing, Usability, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever and Unicharm Corporation |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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