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The global personal hygiene market reached a value of US$ 55.7 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 5.80% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Personal hygiene refers to the regular practice of maintaining cleanliness and grooming the body. It includes protecting the body parts by washing, sanitizing, cleaning, or covering in order to prevent the body from illnesses caused by the contamination of germs and viruses. Some of the commonly utilized products include alcohol-based hand sanitizers, face masks, gloves, stretchable caps, antibacterial wipes, feminine hygiene products and incontinence garments. Maintaining a high level of personal hygiene also aids in improving self-esteem and confidence, along with social, personal and psychological well-being.
The increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene is one of the primary factors driving the growth of the market. Furthermore, both government and private organizations, especially in the developing economies, regularly undertake various initiatives and campaigns spreading the significance of maintaining personal hygiene. This, along with aggressive promotions by manufacturers of personal hygiene products, such as shower gels, deodorants, and antiperspirants, to encourage a clean and healthy lifestyle, is also contributing to the market growth. The growing trend of product premiumization is also acting as a growth-inducing factor. Manufacturers are launching innovative and natural intimate care products and toilet seat sanitizers for both men and women that are chemical-free and environment-friendly.
The outbreak of the coronavirus disease (COVID-19) pandemic has further led to the widespread adoption of personal hygiene products to prevent and minimize the spread of the virus, thereby contributing to the market growth. Other factors, including rising expenditure capacities of the consumers and rapid urbanization, coupled with the implementation of initiatives to promote sanitary napkins and other feminine hygiene products, especially in developing nations, are projected to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global personal hygiene market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on product type, pricing, usability, distribution channel and region.
Breakup by Product Type:
Breakup by Pricing:
Breakup by Usability:
Breakup by Distribution Channel:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.
The global personal hygiene market was valued at US$ 55.7 Billion in 2020.
We expect the global personal hygiene market to exhibit a CAGR of 5.80% during 2021-2026.
The increasing consumer consciousness for maintaining cleanliness and personal hygiene is currently catalyzing the global personal hygiene market.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of personal hygiene products.
Based on the product type, the global personal hygiene market can be segmented into feminine hygiene products, incontinence garments, disinfectants, hand sanitizers, masks, gloves, stretchable caps, antimicrobial wipes, and others. Currently, feminine hygiene products hold the majority of the total market share.
Based on the usability, the global personal hygiene market has been segregated into disposable and reusable, where disposable currently represents the highest usability.
Based on the distribution channel, the global personal hygiene market can be categorized into hospital pharmacies, supermarkets and hypermarkets, online stores and pharmacies, convenience stores and retail pharmacies, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.
Some of the major players in the global personal hygiene market include 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.
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