Personal Hygiene Market

Market Overview:

The global personal hygiene market size reached US$ 578.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 756.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.04% during 2024-2032. The growing focus on health and wellness among individuals, rising awareness about the importance of personal hygiene among the masses, and increasing urbanization and changing lifestyles of people are some of the major factors propelling the market.

Personal hygiene refers to the practice of maintaining cleanliness and taking care of the body to promote overall health and prevent the spread of diseases. It assists in maintaining hygiene and controlling body odor. It also aids in safeguarding the health of an individual, maintaining a positive self-image, boosting confidence, and enhancing social interactions. As it benefits in mitigating the risk of infections and creating a more hygienic environment, the demand for personal hygiene is rising around the world.

At present, the increasing influence of beauty and grooming among individuals is contributing to the growth of the market. Besides this, governing agencies of several countries are undertaking initiatives to encourage the adoption of hygiene products by organizing health awareness campaigns, which is strengthening the market growth. In line with this, the wide availability of hygiene products through various distribution channels, such as supermarkets, hypermarkets, and convenience and online stores, across the globe is propelling the growth of the market. Apart from this, the rising geriatric population around the world is bolstering the growth of the market. Furthermore, key players are introducing eco-friendly and technologically advanced personal hygiene products to attract a large consumer base, which is offering a positive market outlook.

Personal Hygiene Market Trends/Drivers:

Rising awareness about the importance of personal hygiene

There is a rise in awareness about the importance of personal hygiene among the masses. In addition, people are increasingly aware of maintaining hygiene due to the various health education campaigns organized by healthcare facilities, information dissemination through media, and social media awareness. These initiatives assist in a better understanding of the link between personal hygiene and overall health. Apart from this, individuals are recognizing that practicing good hygiene can prevent the spread of infections, reduce the risk of illnesses, and improve their quality of life, which is positively influencing the market. As a result, people are increasingly spending on personal hygiene products, such as soaps, hand sanitizers, and hygiene wipes.

Increasing focus on health and wellness

People are increasingly focusing on health and wellness, as they are becoming more health-conscious and proactive about their well-being. In line with this, people are preferring a healthier lifestyle that encourages them to buy personal hygiene products and regularly maintain hygiene practices. Apart from this, the growing emphasis on self-care and grooming among the masses around the world is offering a positive market outlook. People are rapidly purchasing personal hygiene items, such as skin care products, oral care products, and intimate hygiene products, to prevent the spread of infections and maintain overall enhanced health. They are focusing more on health and wellness due to the rising influence of social media on individuals.

Growing urbanization and changing lifestyles

There is a rise in the adoption of hygiene products due to the increasing urbanization. People are increasingly utilizing convenient and on-the-go personal hygiene products that cater to their busy and hectic lifestyles. They are increasingly preferring easy-to-use and portable hygiene products, such as wet wipes, pocket sanitizers, and travel-sized items, that assist in saving time while maintaining enhanced hygiene. In line with this, the increasing demand for feminine hygiene products that offer comfort and convenience at workplaces is contributing to the growth of the market. Apart from this, people are adopting innovative hygiene solutions, such as eco-friendly and organic products, due to changing lifestyles and growing environmental consciousness among them.

Personal Hygiene Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global personal hygiene market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, pricing, usability and distribution channel.

Breakup by Product Type:

• Feminine Hygiene Products
  • Sanitary Napkins
  • Tampons
  • Others
• Incontinence Garments
  • Adult Diaper
  • Protective Underwear
  • Cloth Adult Diaper
  • Others
• Disinfectants
• Hand Sanitizers
• Masks
• Gloves
• Stretchable Caps
• Antimicrobial Wipes
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes feminine hygiene products (sanitary napkins, tampons, and others), incontinence garments (adult diaper, protective underwear, cloth adult diaper, and others), disinfectants, hand sanitizers, masks, gloves, stretchable caps, antimicrobial wipes, and others.

Feminine hygiene products include products, such as sanitary pads, tampons, menstrual cups, and panty liners. They cater to the specific needs of intimate care and health among women. The rising demand for feminine hygiene products due to the increasing awareness about maintaining hygiene among women is bolstering the market growth. Moreover, manufacturers are also focusing on product innovation and eco-friendly options to meet consumer preferences.

Incontinence garments are designed to manage and address urinary or fecal incontinence in individuals with certain medical conditions. This segment includes products, such as adult diapers, disposable underwear, and absorbent pads. In addition, the rising demand for incontinence garments among the geriatric population is contributing to the growth of the market.

Disinfectants play a crucial role in maintaining personal and environmental hygiene. In line with this, the growing demand for disinfectants in households, healthcare settings, and public spaces to prevent infections is positively influencing the market.

Breakup by Pricing:

• Mass Products
• Premium Products
   

Mass products account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes mass products and premium products. According to the report, mass products represented the largest segment.

Mass products refer to personal hygiene items that are affordable and widely accessible to a large consumer base. These products often cater to essential hygiene needs and are available in a variety of retail channels, including supermarkets, pharmacies, and convenience stores. Apart from this, manufacturers are focusing on cost optimization to offer competitive prices without compromising on product quality. In addition, these products assist in fulfilling the basic hygiene requirements of the majority of consumers.

Breakup by Usability:

• Disposable
• Reusable
   

Disposable represents the largest market share

The report has provided a detailed breakup and analysis of the market based on the usability. This includes disposable and reusable. According to the report, disposable represented the largest segment.

Disposable personal hygiene products are designed for single-use and are intended to be discarded after use. This category includes items, such as disposable diapers, sanitary pads, gloves, wipes, and single-use masks. In line with this, disposable products offer convenience and hygiene benefits as they eliminate the need for washing or cleaning after use, which makes them suitable for on-the-go situations or when access to proper sanitation facilities is limited. Besides this, the increasing demand for disposable products, as they provide enhanced convenience to individuals, is propelling the growth of the market.

Breakup by Distribution Channel:

• Hospital Pharmacies
• Supermarkets and Hypermarkets
• Online Stores and Pharmacies
• Convenience Stores and Retail Pharmacies
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channels. This includes hospital pharmacies, supermarkets and hypermarkets, online stores and pharmacies, convenient stores and retail pharmacies, and others.

Hospital pharmacies cater to the medical and hygiene needs of patients within healthcare facilities. They provide a wide range of personal hygiene products, such as disinfectants, antiseptics, and medical-grade personal care items. These products are primarily used for infection control and patient care purposes within hospitals and other healthcare institutions.

Supermarkets and hypermarkets are large retail outlets that offer a wide selection of personal hygiene products to the general public. This segment offers soaps, shampoos, oral care products, feminine hygiene products, and other daily hygiene essentials. Additionally, supermarkets and hypermarkets provide convenient access to a broad consumer base.

Online stores and pharmacies are increasingly popular channels for purchasing personal hygiene products due to the emergence of online platforms and e-commerce. Consumers can browse and order a wide range of products from the comfort of their homes with doorstep delivery options.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest personal hygiene market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market.

Asia Pacific held the biggest market share due to the increasing consumer spending on personal care and hygiene products. Apart from this, changing lifestyles and preferences of individuals are contributing to the growth of the market in the region. In line with this, the increasing focus on health and wellness among individuals is supporting the growth of the market. Additionally, the rising demand for disinfectants and sanitizers to prevent the spread of infections is bolstering the growth of the market in the Asia Pacific region.

Competitive Landscape:

Key players in this industry are focusing on creating innovative personal hygiene products by introducing new formulations, eco-friendly alternatives, and advanced features to cater to consumer demands for effectiveness, convenience, and sustainability. They are also adopting sustainable practices by using eco-friendly materials, reducing packaging waste, and promoting recycling initiatives. Apart from this, various companies are focusing on digital technologies and online sales channels to increase the sales of personal hygiene products and enhance customer engagement and reach a broader audience. In addition, they are organizing educational campaigns to raise awareness about the importance of personal hygiene. Furthermore, major manufacturers are maintaining stringent quality control measures and adhering to regulatory standards to ensure product safety and efficacy.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• 3M
• Auchan
• Carrefour S.A.
• Colgate-Palmolive Company
• Costco
• Henkel AG & Company
• Johnson & Johnson
• Kao Corporation
• Kimberly-Clark Corporation
• Publix
• Reckitt Benckiser Group
• The Kroger Co.
• The Procter & Gamble Company
• Unicharm Corporation
• Unilever

Recent Developments:

• In March 2022, Colgate-Palmolive introduced ‘Visible White O2’, a revolutionary new oral care product that is formulated with unique active oxygen technology and whitens teeth from inside out.
• In May 2022, Unilever signed an agreement to acquire a majority stake in Nutrafol, a leading provider of hair wellness products, to expand its beauty and personal care sector.

Personal Hygiene Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the personal hygiene market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global personal hygiene market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the personal hygiene industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.