Global Personalized Skin Care Products Market to Reach US$ 37.6 Billion by 2032, Impelled by Rising Occurrence of Skin-Related Problems

December 14, 2023 | Beauty and Personal Care

According to the latest report by IMARC Group, titled “Personalized Skin Care Products Market Report by Product (Face Care, Body Care), Gender (Male, Female), Pricing Type (Mass, Premium), Age Group (Below 15 Years, 15-25 Years, 26-45 Years, 46-60 Years, Above 60 Years), Distribution Channel (Online, Offline), and Region 2024-2032,” the global personalized skin care products market size reached US$ 26.1 Billion in 2023.  Personalized skin care products are tailored skincare solutions designed to meet the unique needs of individuals based on their specific skin type, concerns, and preferences. These products are created through a combination of advanced technology and expert analysis. They typically involve the use of questionnaires, skin assessments, or even AI algorithms to gather information about the individual's skin. The data is then used to formulate custom skincare regimens that may include cleansers, moisturizers, and serums. The aim is to address specific issues like acne, aging, sensitivity, or uneven skin tone effectively. At present, personalized skincare products are gaining immense traction across the globe due to their ability to provide targeted solutions and potentially deliver better results compared to generic skincare options.

Global Personalized Skin Care Products Market Trends:

The rising demand for skincare solutions tailored to individual needs, whether related to aging, acne, or sensitivity, represents the primary factor driving market growth. Apart from this, the ongoing technological advancements, especially in artificial intelligence (AI) and machine learning (ML) that enable sophisticated tools for skin analysis and product customization, are positively influencing market growth. Moreover, the rapid expansion in the e-commerce that makes personalized skincare accessible, allowing consumers to order customized products online easily has catalyzed market growth. Besides this, the heightened focus of beauty and wellness industry on holistic skincare that aligns with the trend toward personalized solutions has propelled market growth. Additionally, the increasing preference for clean and sustainable beauty preferences that pushes consumers to seek eco-friendly and chemical-free personalized skincare options is another major growth-inducing factor. Along with this, the growing interest of men in personalized skincare routines is fueling market expansion. Furthermore, the escalating number of consumers providing personal information for skin analysis, data privacy and security measures that assists in building trust is contributing to market growth. Looking forward, the market value is projected to reach US$ 37.6 Billion by 2032, expanding at a CAGR of 4.14% during 2024-2032.


Market Summary:

  • Based on the product, the market has been divided into face care and body care, wherein, face care represents the largest segment.
  • On the basis of gender, the market has been bifurcated into male and female. Amongst these, female accounts for the largest market share.
  • The market has been categorized based on the pricing type into mass and premium.
  • Based on the age group, the market has been segmented into below 15 years, 15-25 years, 26-45 years, 46-60 years, and above 60 years.
  • On the basis of the distribution channel, the market has been classified as online and offline. Currently, offline holds the majority of the market share.
  • Region-wise, the market has been segregated into North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Amongst these, Europe enjoys the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Amway Corp., August Skincare, Curology Inc., Forest Essentials, Function of Beauty, insitU Cosmetics Ltd., PROVEN Skincare, Skin Inc., and The Estée Lauder Companies Inc.

Report Coverage:

 Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product
  • Gender
  • Pricing Type
  • Age Group
  • Distribution Channel
  • Region
Products Covered Face Care, Body Care
Genders Covered Male, Female
Pricing Types Covered Mass, Premium
Age Groups Covered Below 15 Years, 15-25 Years, 26-45 Years, 46-60 Years, Above 60 Years
Distribution Channels Covered Online, Offline
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amway Corp., August Skincare, Curology Inc., Forest Essentials, Function of Beauty, insitU Cosmetics Ltd., PROVEN Skincare, Skin Inc., The Estée Lauder Companies Inc., etc.
Customization Scope 10% Free Customization
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Post-Sale Analyst Support 10-12 Weeks
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Global Personalized Skin Care Products Market to Reach US$ 37.6 Billion by 2032, Impelled by Rising Occurrence of Skin-Related Problems
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