According to the latest report by IMARC Group, titled “Plush Blankets Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global plush blankets market is expected to grow at a CAGR of 6.26% during 2022-2027. Plush blankets refer to bed coverings made from rich, soft, and warm fabrics. They are manufactured using various natural and synthetic fabrics, such as wool, polyester, acrylic, cotton, and fleece. These blankets are commonly available in a wide variety of colors and twin, twin XL, full, queen, and king-size variants. They are widely used as shawls, bedding, home décor, and fashion products. They are durable, soft, comfortable, lightweight, breathable, travel-friendly, and easy to wash. In addition to this, plush blankets improve the aesthetics of a space and provide warmth that helps maintain body temperature by evenly circulating the heat between the layers of plush fibers, thus easing anxiety and promoting better sleep.
Plush Blankets Market Trends:
The increasing consumer preference for luxurious and lustrous blankets is one of the key factors driving the market growth. Plush blankets are widely used due to their softness, luxurious appeal, natural elegance, and coziness that enhance aesthetics, increase comfort, and provide optimal protection from cold. In addition to this, the rising product demand in home décor applications, such as decorative pieces and furniture coverings owing to their texture and visual appeal, is acting as another growth-inducing factor. Furthermore, the widespread product utilization in the hospitality and tourism industry to offer customers a relaxed and rejuvenated sleeping experience is providing an impetus to the market growth. Apart from this, parents are increasingly buying plush blankets to keep infants warm during chilling winters due to their durability, soft feel, and skin-friendly nature, which is propelling the market growth. Additionally, the introduction of plush blankets manufactured using sustainable wool and organic cotton, owing to the increasing environmental concerns among consumers, is positively influencing the market growth. Moreover, the launch of innovative product variants with wide-ranging options of colors, designs, and patterns, such as toys, animals, cartoon characters, and flowers, is facilitating the market growth. Other factors, including aggressive promotional campaigns by manufacturers through advertisements and social media, rising expenditure capacities of consumers, easy product availability across e-commerce platforms, and the increasing demand for custom products, are anticipated to drive the market growth.
- On the basis of the application, the market has been bifurcated into residential and commercial.
- Based on the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, online stores, and others.
- On a regional basis, the market has been categorized into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others), Latin America (Brazil, Mexico, and Others), and Middle East and Africa.
- The competitive landscape of the industry has also been examined, with some of the key players being American Blanket Company, Berkshire Blanket & Home Co. (SUMEC Textile and Light Industry Co. Ltd.), FleecePro, Plush Addict Ltd., Robert Kaufman Co. Inc., Shannon Fabrics Inc., Sunbeam Products Inc. (Newell Brands Inc.), The Company Store, The Home Depot Inc., The Northwest Group LLC and Venus Group Inc.
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