According to the latest report by IMARC Group, titled “Plush Blankets Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” finds that the global plush blankets market is expected to exhibit a CAGR of 6.1% during the forecast period (2023-2028). Plush blankets are soft and luxurious blankets made from high-quality materials, typically featuring a velvety or fluffy texture. They can be found in throw sizes for wrapping around oneself while lounging on the couch and larger sizes for use on beds. They are designed to provide exceptional warmth and comfort, which makes them ideal for use during colder seasons or as cozy additions to home decor. They are known for their insulating properties, which allow them to retain body heat and keep individuals comfortably warm. They are available in various sizes and designs, which cater to different preferences and purposes.
Global Plush Blankets Market Trends:
The increasing consumer preference for premium-quality luxury plush blankets that provide superior comfort, durability, and aesthetic appeal as compared to standard blankets represents one of the major factors augmenting the market growth around the world. Moreover, the rising number of hotels, resorts, and vacation rentals that require a large quantity of blankets to accommodate their guests is favoring the growth of the market. In addition, key manufacturers are extensively investing in digital marketing strategies and celebrity endorsements to expand their consumer base on account of the growing influence of social media platforms on the purchasing decision of consumers. Apart from this, the shifting preference for online shopping apps as they provide convenience, wider collection, fast shipping facilities, discounted deals, and innumerable payment options is fostering the growth of the market.
- Based on the application, residential dominates the market, followed by the commercial sector.
- On the basis of the distribution channel, the market has been segregated into supermarkets and hypermarkets, convenience stores, online stores, and others. Supermarkets and hypermarkets currently account for the biggest market share.
- Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Amongst these, North America enjoys the leading position in the market.
- The competitive landscape of the market has also been examined, with some of the key players being American Blanket Company, Berkshire Blanket & Home Co. (SUMEC Textile and Light Industry Co. Ltd.), FleecePro, Plush Addict Ltd., Robert Kaufman Co. Inc., Shannon Fabrics Inc., Sunbeam Products Inc. (Newell Brands Inc.), The Company Store, The Home Depot Inc., The Northwest Group LLC and Venus Group Inc.
|Base Year of the Analysis
||Application, Distribution Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||American Blanket Company, Berkshire Blanket & Home Co. (SUMEC Textile and Light Industry Co. Ltd.), FleecePro, Plush Addict Ltd., Robert Kaufman Co. Inc., Shannon Fabrics Inc., Sunbeam Products Inc. (Newell Brands Inc.), The Company Store, The Home Depot Inc., The Northwest Group LLC and Venus Group Inc.
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