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The global plush blankets market grew at a CAGR of around 5% during 2015-2020. A plush blanket is a large bed covering made using warm fabrics. It includes both natural and synthetic fabric materials, such as polyester, acrylic, natural wool, fleece and cotton. These materials offer enhanced comfort, softness, durability and warmth to the user while sleeping by maintaining the core body temperature. The plush blankets are available in a wide variety of colors and plain and printed patterns, including the designs of flowers, cartoon characters, toys and animals for children and plaids, stripes and solid and soft colors for adults. They are also used as decorative throw blankets on furniture to enhance the aesthetic appeal of an enclosed space.
The increasing preference for premium-quality luxury blankets represents one of the key factors driving the growth of the market. With the changing lifestyle patterns, there is a shift in the consumer preference for light-weight, soft and durable bedding products. Furthermore, a significant increase in the product demand in the hospitality, travel and tourism and healthcare industries is also driving the market growth. Additionally, various product innovations, such as the launch of novel fabrics with a combination of mink, fleece and faux fur plush fabrics, are acting as other growth-inducing factors. Product manufacturers are also adopting aggressive promotional activities through social media platforms to attract a wider consumer base and are offering convenient product availability through the proliferating online retail channels. This, along with the rising expenditure capacities of the consumers on comfort and relaxation products and rapid urbanization, is anticipated to drive the market further. Looking forward, IMARC Group expects the global plush blankets market to exhibit moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global plush blankets market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, application and distribution channel.
Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being American Blanket Company, Berkshire Blanket & Home Co. (SUMEC Textile and Light Industry Co. Ltd.), FleecePro, Plush Addict Ltd., Robert Kaufman Co. Inc., Shannon Fabrics Inc., Sunbeam Products Inc. (Newell Brands Inc.), The Company Store, The Home Depot Inc., The Northwest Group LLC and Venus Group Inc.
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