According to the latest report by IMARC Group, titled “Pretzel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global pretzel market size is growing at a stable rate. A pretzel is a baked snack which is characterized by a twisted-knot shape. It is usually prepared using wheat flour dough along with other ingredients including yeast, sugar, salt, vegetable oil, corn starch and water. It is widely available in the market in hard and soft varieties with a shiny, brown outer surface. Salt is the most common seasoning on pretzels, while other seasonings include cheese, sugar, chocolates and nuts. These snacks are gaining popularity among consumers as they are relatively lower in calories as compared to potato-based snacks. Consequently, they have emerged as a preferred snacking option in many countries across the globe.
Global Pretzel Market Trends:
Busy schedule in today’s globalized world has created a high dependency on convenience foods including pretzels. Furthermore, owing to growing health-consciousness among consumers across the globe, manufacturers are launching cholesterol- and gluten-free variants of pretzels containing non-GMO whole grain flour. Additionally, the introduction of a variety of exotic flavors including mocha, banana, garlic, barbecue, honey mustard, and bacon and cheddar caters to the diversified tastes of consumers, thus boosting the product sales. Furthermore, the distribution of these snacks through online retail channels has provided a thrust to the market since these channels offer enhanced convenience and better price points for a vast range of products. Other factors influencing the product demand include rising disposable incomes and rapid urbanization. On account of the aforementioned factors, the market is expected to grow at a CAGR of around 2% during 2019-2024.
Market Summary:
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