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Pretzel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global pretzel market is expected to grow at a CAGR of around 2% during 2019-2024. A pretzel is a crisp, brittle, dough-based baked bread with a twisted-knot shape. It is made from cauliflower, cassava flour, cane sugar syrup, yeast, salt, corn starch, and canola oil. It is a rich source of iron, folate and niacin which play a vital role in digesting and metabolizing fats, proteins and carbohydrates; reducing cholesterol levels; and lowering the risk of cardiovascular diseases. Nowadays, pretzels are increasingly being preferred by the young population as manufacturers are constantly introducing new products in different shapes and sizes, such as pretzel sticks, sandwiches, poppers and minis.

Pretzel Market Report

In recent years, rapid change in the tastes and preferences along with the busy lifestyles of consumers has created high dependency on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous foodservice establishments and retail outlets. Moreover, the leading manufacturers are launching a wide variety of pretzels with different flavors ranging from butter and honey mustard to barbecue, parmesan and garlic. They have also introduced frozen pretzels and frozen pretzel dough which do not require any preparation. Apart from this, with a rise in the number of health-conscious consumers, manufacturers have started developing all-natural, cholesterol-, trans fat- and gluten-free products fortified with essential vitamins and minerals. Moreover, they have adopted innovative and unique packaging solutions with resealable lids which help to preserve the freshness and extend the shelf-life of the contents.

IMARC Group’s latest report provides a deep insight into the global pretzel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global pretzel market in any manner

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Content:
    • Salted Pretzels 
    • Unsalted Pretzels
       
  • Market Breakup by Type:
    • Hard
    • Soft
       
  • Market Breakup by Packaging Type:
    • Bags
    • Boxes
    • Containers
    • Others
       
  • Market Breakup by Distribution Channel:
    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Specialist Retailers
    • Online Retailers
    • Others
       
  • Market Breakup by Region:
    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Johnson Auntie Anne's, Boulder Brands, ConAgra Foods, Frito-Lay, Herr Foods, Intersnack, J & J Snacks, Mars, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc.

Key Questions Answered in This Report:

  • How has the global pretzel market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global pretzel industry?
  • What is the breakup of the market based on the content?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global pretzel industry?
  • What are the key driving factors and challenges in the global pretzel industry?
  • What is the structure of the global pretzel industry and who are the key players?
  • What is the degree of competition in the global pretzel industry?
  • What are the profit margins in the global pretzel industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Pretzel Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Content
    5.4    Market Breakup by Type
    5.5    Market Breakup by Packaging Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
6    Market Breakup by Content
    6.1    Salted Pretzels
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Unsalted Pretzels
        6.2.1    Market Trends
        6.2.2    Market Forecast
7    Market Breakup by Type
    7.1    Hard
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Soft
        7.2.1    Market Trends
        7.2.2    Market Forecast
8    Market Breakup by Packaging Type
    8.1    Bags
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Boxes
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Containers
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Convenience Stores
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Specialist Retailers
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Online Retailers
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Market Breakup by Region
    10.1    Europe
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    North America
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Asia Pacific
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Trends
        10.5.2    Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
    14.1    Price Indicators
    14.2    Price Structure
    14.3    Margin Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Auntie Anne's
        15.3.2    Boulder Brands
        15.3.3    ConAgra Foods
        15.3.4    Frito-Lay
        15.3.5    Herr Foods
        15.3.6    Intersnack
        15.3.7    J & J Snacks
        15.3.8    Mars
        15.3.9    Mr. Pretzel
        15.3.10      Old Dutch Foods
        15.3.11      Philly Pretzel Factory
        15.3.12      Pretzels Inc.
        15.3.13      Snyder's-Lance

List of Figures

Figure 1: Global: Pretzel Market: Major Drivers and Challenges
Figure 2: Global: Pretzel Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2018
Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2018
Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2018
Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2018
Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2018
Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 9: Global: Pretzel Industry: SWOT Analysis
Figure 10: Global: Pretzel Industry: Value Chain Analysis
Figure 11: Global: Pretzel Industry: Porter’s Five Forces Analysis
Figure 12: Global: Pretzel (Salted Pretzels) Market: Sales Value (in Million US$), 2013-2018
Figure 13: Global: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million US$), 2013-2018
Figure 15: Global: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Pretzel (Hard) Market: Sales Value (in Million US$), 2013-2018
Figure 17: Global: Pretzel (Hard) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: Pretzel (Soft) Market: Sales Value (in Million US$), 2013-2018
Figure 19: Global: Pretzel (Soft) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: Pretzel (Bags) Market: Sales Value (in Million US$), 2013-2018
Figure 21: Global: Pretzel (Bags) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Global: Pretzel (Boxes) Market: Sales Value (in Million US$), 2013-2018
Figure 23: Global: Pretzel (Boxes) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Global: Pretzel (Containers) Market: Sales Value (in Million US$), 2013-2018
Figure 25: Global: Pretzel (Containers) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Global: Pretzel (Other Packaging Types) Market: Sales Value (in Million US$), 2013-2018
Figure 27: Global: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Global: Pretzel Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2013-2018
Figure 29: Global: Pretzel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 30: Global: Pretzel Market: Sales through Convenience Stores (in Million US$), 2013-2018
Figure 31: Global: Pretzel Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 32: Global: Pretzel Market: Sales through Specialist Retailers (in Million US$), 2013-2018
Figure 33: Global: Pretzel Market Forecast: Sales through Specialist Retailers (in Million US$), 2019-2024
Figure 34: Global: Pretzel Market: Sales through Online Retailers (in Million US$), 2013-2018
Figure 35: Global: Pretzel Market Forecast: Sales through Online Retailers (in Million US$), 2019-2024
Figure 36: Global: Pretzel Market: Sales through Other Distribution Channel (in Million US$), 2013-2018
Figure 37: Global: Pretzel Market Forecast: Sales through Other Distribution Channel (in Million US$), 2019-2024
Figure 38: Europe: Pretzel Market: Sales Value (in Million US$), 2013-2018
Figure 39: Europe: Pretzel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: North America: Pretzel Market: Sales Value (in Million US$), 2013-2018
Figure 41: North America: Pretzel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 42: Asia Pacific: Pretzel Market: Sales Value (in Million US$), 2013-2018
Figure 43: Asia Pacific: Pretzel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 44: Middle East and Africa: Pretzel Market: Sales Value (in Million US$), 2013-2018
Figure 45: Middle East and Africa: Pretzel Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 46: Latin America: Pretzel Market: Sales Value (in Million US$), 2013-2018
Figure 47: Latin America: Pretzel Market Forecast: Sales Value (in Million US$), 2019-2024

List of Tables

Table 1: Global: Pretzel Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Pretzel Market Forecast: Breakup by Content (in Million US$), 2019-2024
Table 3: Global: Pretzel Market Forecast: Breakup by Type (in Million US$), 2019-2024
Table 4: Global: Pretzel Market Forecast: Breakup by Packaging Type (in Million US$), 2019-2024
Table 5: Global: Pretzel Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 6: Global: Pretzel Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 7: Global: Pretzel Market Structure
Table 8: Global: Pretzel Market: Key Players

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