Global Probiotic Dietary Supplement Market to Reach US$ 12.6 Billion by 2032, Impelled by Growing Heath Consciousness Among Individuals

March 31, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled "Probiotic Dietary Supplement Market Report by Form (Powder Stick Pack, Capsule, Tablet, Probiotic Drops), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, and Others), Application (Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, and Others), and Region 2024-2032," the global probiotic dietary supplement market size reached US$ 7.3 Billion in 2023. A probiotic is meant to have health benefits when consumed. Its dietary supplement includes various food item that is generally prepared from live microbial ingredients. It comprises a combination of live yeast and bacteria that is beneficial for numerous health conditions, such as irritable bowel syndrome, infectious diarrhea and inflammatory bowel disease (IBD). It contains a variety of microorganisms, including bifidobacterium, lactobacillus and saccharomyces boulardii, that aid in digesting food, destroying disease-causing cells, or producing vitamins for healthy body development. There has been a considerable increase in the consumption of probiotic dietary supplements among the masses who have a weak immune system, critical illness and have undergone surgery.    


Global Probiotic Dietary Supplement Market Trends:

The global market is primarily driven by the growing awareness among individuals. Coupled with the rising health consciousness among the masses and the increasing preference for leading a healthy lifestyle, this is acting as a major driving factor. In addition to this, the escalating prevalence of digestive-related issues, including urogenital infections and intestinal inflammation, is impelling the demand for probiotic dietary supplements among individuals. Apart from this, numerous leading players are heavily investing in the introduction of diversified variants of probiotic dietary supplements in a wide range of flavors, which is gaining widespread prominence across the globe. Moreover, easy product availability via online and offline organized distribution channels and the advent of home delivery models are significantly supporting the market on the global level. Furthermore, the development of aggressive marketing strategies, celebrity endorsements, promotional campaigns and innovative packaging solutions are acting as other growth-inducing factors. Other factors, such as rapid urbanization, emerging gym culture, inflating disposable income levels of the masses and extensive research and development (R&D) activities conducted by key players, are also positively influencing the market. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 12.6 Billion by 2032, exhibiting a CAGR of 6% during 2024-2032.


Market Summary:

  • On the basis of the form, the market has been categorized into powder stick pack, capsule, tablet and probiotic drops.
  • Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, pharmacy and health stores, online stores and others.
  • On the basis of the application, the market has been bifurcated into food supplement, nutritional supplements, specialty nutrients, infant formula and others.
  • Based on the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include BioGaia, Chr. Hansen Holding A/S, Custom Probiotics Inc., Dietary Pro Labs, Koninklijke DSM N.V., NutraScience Labs (Twinlab Consolidated Holdings Inc.), Probi USA Inc. (Symrise AG), ProbioFerm, Protexin (Archer-Daniels-Midland Company), Reckitt Benckiser Group plc and Vitakem Nutraceuticals Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Form, Distribution Channel, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered BioGaia, Chr. Hansen Holding A/S, Custom Probiotics Inc., Dietary Pro Labs, Koninklijke DSM N.V., NutraScience Labs (Twinlab Consolidated Holdings Inc.), Probi USA Inc. (Symrise AG), ProbioFerm, Protexin (Archer-Daniels-Midland Company), Reckitt Benckiser Group plc and Vitakem Nutraceuticals Inc.
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Global Probiotic Dietary Supplement Market to Reach US$ 12.6 Billion by 2032, Impelled by Growing Heath Consciousness Among Individuals
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