Probiotic Dietary Supplement Market Report by Form (Powder Stick Pack, Capsule, Tablet, Probiotic Drops), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, and Others), Application (Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, and Others), and Region 2024-2032

Probiotic Dietary Supplement Market Report by Form (Powder Stick Pack, Capsule, Tablet, Probiotic Drops), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, and Others), Application (Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A4160
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Probiotic Dietary Supplement Market Size:

The global probiotic dietary supplement market size reached US$ 7.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The market is experiencing steady growth driven by the rising awareness among individuals about the importance of maintaining gut health, increasing focus on maintaining a balanced microbiome, and growing need for natural and preventive healthcare measures.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 US$ 7.3 Billion
Market Forecast in 2032 US$ 12.6 Billion
Market Growth Rate 2024-2032 6%

Probiotic Dietary Supplement Market Analysis:

  • Market Growth and Size: The market is witnessing moderate growth on account of the increasing focus on preventive healthcare measures, along with escalating demand for gut health products.
  • Technological Advancements: Innovations in the probiotic formulation and delivery methods are leading to the development of more effective and stable probiotic supplements.
  • Industry Applications: Probiotic supplements find applications in various health areas, including digestive health, immune support, and mental well-being.
  • Geographical Trends: Europe leads the market, driven by the rising development of high-quality probiotic products. However, North America is emerging as a fast-growing market due to the increasing prevalence of digestive health issues among the masses.
  • Competitive Landscape: Key players are diversifying their product portfolios by offering specialized probiotics for specific health conditions.
  • Challenges and Opportunities: While the market faces challenges, such as the need for more clinical research, it also encounters opportunities in the rising demand for health and wellness products.
  • Future Outlook: The future of the probiotic dietary supplement market looks promising, with the escalating demand for personalized nutrition options. In addition, advancements in microbiome testing and analysis are expected to propel the market growth.
     

Global Probiotic Dietary Supplement Market

Probiotic Dietary Supplement Market Trends:

Rising awareness about gut health

The rising awareness among individuals about the importance of maintaining gut health is bolstering the growth of the market. Moreover, a balanced and diverse gut microbiome is associated with improved digestion, better immune function, and mental well-being. Apart from this, healthcare professionals, including doctors, dietitians, and nutritionists, are increasingly recommending probiotic supplements to patients with digestive issues or those looking to enhance their overall well-being. Furthermore, individuals are seeking proactive approaches for maintaining their health. In line with this, probiotic dietary supplements serve as a convenient way to support digestive health. People are becoming more health-conscious and willing to invest in products that promote a healthy gut. Besides this, individuals are focusing on consuming fiber-rich foods while reducing their consumption of processed foods to maintain a healthy gut. Additionally, probiotics are a preventive measure to maintain gut health and reduce the risk of various digestive disorders among the masses.

Growing demand for natural and preventive healthcare

The escalating demand for probiotics dietary supplements on account of the increasing focus on natural and preventive healthcare solutions is strengthening the growth of the market. In line with this, consumers are seeking alternatives to traditional pharmaceuticals and consuming products that offer health benefits without potential side effects. Furthermore, probiotics are naturally occurring beneficial microorganisms that align with preferences of individuals for natural remedies. Besides this, probiotics are usually well-tolerated and have minimal side effects as compared to some pharmaceutical interventions. This appeals to individuals who prefer gentle and natural remedies. Moreover, the rising focus on maintaining a healthier lifestyle among individuals is contributing to the market growth. Apart from this, probiotic supplements are used to prevent common digestive disorders, such as bloating, diarrhea, and constipation. In addition, people are consuming probiotic supplements as a complementary option to support their overall wellness. The increasing adoption of probiotic supplements to prevent illness among individuals is impelling the market growth.

Increasing focus on maintaining a balanced microbiome

The rising focus on maintaining a balanced microbiome is bolstering the growth of the market. Apart from this, probiotic dietary supplements provide a convenient way for individuals to introduce beneficial bacteria into their gut, helping to support microbial balance. The desire to optimize microbiomes to improve overall health is supporting the market growth. Moreover, modern lifestyles include diets high in processed foods, antibiotics use, and high-stress levels, which can disrupt the balance of the gut microbiome. This disruption is associated with various health issues, such as digestive disorders, weakened immune function, and mental health concerns. In line with this, probiotic dietary supplements contain live beneficial bacteria that can help restore and maintain a balanced gut microbiome. These supplements introduce friendly bacteria into the digestive system, which can counteract the effects of lifestyle-related imbalances. Furthermore, these supplements can enhance the immune response of the gut, helping to defend against infections and illnesses.

Probiotic Dietary Supplement Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on form, distribution channel, and application.

Breakup by Form:

  • Powder Stick Pack
  • Capsule
  • Tablet
  • Probiotic Drops
     

Capsule accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the form. This includes powder stick pack, capsule, tablet, and probiotic drops. According to the report, capsule represented the largest segment.

Capsule offers enhanced convenience and easy dosage control, making them suitable among consumers seeking digestive and immune support. In addition, it provides a protective barrier for probiotic bacteria, helping to maintain their viability until they reach the gut. This ensures that the probiotics are active and effective when consumed.

The rising utilization of powder stick pack, as it offers enhanced portability and versatility, is supporting the growth of the market. Besides this, it can be easily mixed with water or other beverages, providing a convenient way to consume probiotics on the go.

Tablet is another convenient option for consumers seeking probiotic dietary solutions. In line with this, it offers a measured dose of probiotics and is easy to incorporate into daily routines.

Probiotic drops are often designed for specific age groups, such as infants and children. They are usually administered directly or mixed with liquid, making them suitable for individuals who may have difficulty swallowing capsules or tablets.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy and Health Stores
  • Online Stores
  • Others
     

Pharmacy and health stores hold the largest market share

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, pharmacy and health stores, online stores, and others. According to the report, pharmacy and health stores accounted for the largest market share.

Probiotic supplements are widely available in pharmacy and health stores. In addition, these outlets are trusted sources for health-related products. Pharmacies and health stores often have knowledgeable staff who provide guidance and recommendations based on individual health needs. This can be particularly valuable for consumers seeking specific probiotic strains or formulations. These stores offer a diverse range of probiotic products from various brands. This allows individuals to choose from a wide selection of probiotics tailored to their preferences and health goals.

Supermarkets and hypermarkets offer a wide range of probiotic dietary supplements in one place. These stores provide convenience and accessibility to individuals looking to purchase probiotics as part of their regular shopping. In line with this, they offer numerous discounts on probiotic supplements to attract a large consumer base.

Online stores offer a vast selection of probiotic products, enabling consumers to research, compare, and purchase probiotics from the comfort of their homes. Apart from this, these stores have specialized probiotic supplements designed for specific health conditions or dietary preferences, such as vegan or gluten-free options. In addition, online stores provide detailed product descriptions, reviews, and educational resources about probiotics, helping consumers make well-informed decisions.

Breakup by Application:

  • Food Supplement
  • Nutritional Supplements
  • Specialty Nutrients
  • Infant Formula
  • Others
     

Nutritional supplements represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes food supplement, nutritional supplements, specialty nutrients, infant formula, and others. According to the report, nutritional supplements represented the largest segment.

Probiotic supplements are widely used as standalone nutritional supplements. They are taken by individuals looking to improve their gut health, support their immune system, or maintain overall well-being.

Food supplement involves probiotics in various food items, such as yogurt and kefir. These food supplements provide a natural source of probiotics and are favored by consumers who prefer obtaining probiotics through their diet.

Specialty nutrients with specialized formulations are developed to address specific health needs of individuals. In line with this, these specialty nutrients target conditions like irritable bowel syndrome (IBS), allergies, or skin health, catering to individuals with unique dietary requirements.

Probiotics are increasingly added to infant formula to support the digestive health of babies. Furthermore, probiotic-enhanced infant formula is particularly popular among parents seeking to provide their infants with a healthy start.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Europe leads the market, accounting for the largest probiotic dietary supplement market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share due to the rising focus on wellness and preventive health measures among individuals. In line with this, the growing demand for probiotic supplements to support overall well-being is offering a positive market outlook. Furthermore, the increasing development of high-quality probiotic products is impelling the growth of the market.

North America stands as another key region in the market, driven by the rising prevalence of digestive health issues among the masses. Besides this, increasing preferences for natural and proactive means of enhancing digestive health and immunity is bolstering the growth of the market in the region.

Asia Pacific maintains a strong presence in the market, with the rising development of innovative probiotic formulations and delivery methods. In addition, the increasing focus on preventive healthcare measures among individuals is contributing to the growth of the market.

Latin America exhibits a growing potential in the market on account of the wide availability of probiotic products through various distribution channels. Furthermore, the rising awareness among individuals about the importance of maintaining an active lifestyle is supporting the growth of the market.

The Middle East and Africa region is primarily driven by the increasing need for high quality probiotic supplements among health-conscious individuals. Apart from this, the escalating demand for probiotic dietary supplements due to changing dietary preferences of individuals is propelling the growth of the market.

Leading Key Players in the Probiotic Dietary Supplement Industry:

Key players are investing in research and development (R&D) activities to develop innovative probiotic formulations and delivery methods. They are conducting studies to demonstrate the efficacy and safety of their products and are collaborating with scientific and medical communities. In line with this, companies are diversifying their product portfolios by offering specialized probiotics for specific health conditions, vegan and vegetarian options, and products suitable for various age groups. Furthermore, they are implementing rigorous quality control measures to ensure the viability and purity of probiotics in their supplements. Apart from this, major manufacturers are ensuring that their products comply with the regulations and labeling requirements.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • BioGaia
  • Chr. Hansen Holding A/S
  • Custom Probiotics Inc.
  • Dietary Pro Labs
  • Koninklijke DSM N.V.
  • NutraScience Labs (Twinlab Consolidated Holdings Inc.)
  • Probi USA Inc. (Symrise AG)
  • ProbioFerm
  • Protexin (Archer-Daniels-Midland Company)
  • Reckitt Benckiser Group plc
  • Vitakem Nutraceuticals Inc.
     

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

  • May, 2021: BioGaia launched its bone health probiotic, Osfortis, into China via cross-border e-commerce (CBEC) channel. In addition, Osfortis contains the proprietary lactic acid bacterium Limosilactobacillus reuteri ATCC PTA 6475 and vitamin D3 for the maintenance of normal bone health.
  • February 17, 2021: Probi USA Inc. (Symrise AG) and Perrigo signed an agreement to expand with premium probiotic digestive and immune health concepts into 14 European countries. The products have clinically documented positive effects and will be introduced under a new premier brand to complement and expand a strong self-care portfolio of Perrigo.
  • September 30, 2020: Reckitt Benckiser Group plc launched its first-of-its-kind microbiome brand called Bodi-Ome. The new line of five probiotic dietary supplements uses clinically-proven, targeted probiotic strains to support digestive and immune health, heart health, vaginal health, and mood.

Probiotic Dietary Supplement Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Form
  • Distribution Channel
  • Application
  • Region
Forms Covered Powder Stick Pack, Capsule, Tablet, Probiotic Drops
Distribution Channels Covered Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, Others
Applications Covered Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered BioGaia, Chr. Hansen Holding A/S, Custom Probiotics Inc., Dietary Pro Labs, Koninklijke DSM N.V., NutraScience Labs (Twinlab Consolidated Holdings Inc.), Probi USA Inc. (Symrise AG), ProbioFerm, Protexin (Archer-Daniels-Midland Company), Reckitt Benckiser Group plc, Vitakem Nutraceuticals Inc., etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the probiotic dietary supplement market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global probiotic dietary supplement market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the probiotic dietary supplement industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global probiotic dietary supplement market was valued at US$ 7.3 Billion in 2023.

We expect the global probiotic dietary supplement market to exhibit a CAGR of 6% during 2024-2032.

The rising adoption of probiotic dietary supplements as they aid in improving nutrient absorption and preventing the onset of various medical ailments, such as cancer, tooth decay, and neurological disorders, is primarily driving the global probiotic dietary supplement market.

The sudden outbreak of the COVID-19 pandemic has led to the growing demand for probiotic dietary supplements among individuals to improve the immunity and prevent respiratory infections against the coronavirus disease.

Based on the form, the global probiotic dietary supplement market can be segmented into powder stick pack, capsule, tablet, and probiotic drops. Currently, capsule holds the majority of the total market share.

Based on the distribution channel, the global probiotic dietary supplement market has been divided into supermarkets and hypermarkets, pharmacy and health stores, online stores, and others. Among these, pharmacy and health stores currently exhibit a clear dominance in the market.

Based on the application, the global probiotic dietary supplement market can be categorized into food supplement, nutritional supplements, specialty nutrients, infant formula, and others. Currently, nutritional supplements account for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Europe currently dominates the global market.

Some of the major players in the global probiotic dietary supplement market include BioGaia, Chr. Hansen Holding A/S, Custom Probiotics Inc., Dietary Pro Labs, Koninklijke DSM N.V., NutraScience Labs (Twinlab Consolidated Holdings Inc.), Probi USA Inc. (Symrise AG), ProbioFerm, Protexin (Archer-Daniels-Midland Company), Reckitt Benckiser Group plc, and Vitakem Nutraceuticals Inc.

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Probiotic Dietary Supplement Market Report by Form (Powder Stick Pack, Capsule, Tablet, Probiotic Drops), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, and Others), Application (Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, and Others), and Region 2024-2032
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