The global probiotic dietary supplement market size reached US$ 6.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.2 Billion by 2028, exhibiting a growth rate (CAGR) of 6.1% during 2023-2028. The rising prevalence of gastrointestinal ailments, the increasing consumer awareness regarding the benefits of regular consumption of health supplements, and the development of extended-release and sugar-, dairy- and allergen-free formulations are some of the major factors propelling the market.
|Market Size in 2022
||US$ 6.9 Billion
|Market Forecast in 2028
||US$ 10.2 Billion
|Market Growth Rate (2023-2028)
A probiotic dietary supplement is a product designed to provide beneficial live microorganisms, often referred to as probiotics, to support and improve the balance of the gut microbiota. Probiotics are strains of bacteria and sometimes yeasts that to have positive effects on digestive health and overall well-being. These supplements are commonly available in various forms, including capsules, tablets, powders, and even certain food products. The primary purpose of probiotic dietary supplements is to introduce specific strains of live bacteria into the gastrointestinal tract to promote a healthy microbial environment. These beneficial microorganisms are thought to interact with the existing gut bacteria, aiding in digestion, supporting the immune system, and potentially offering other health benefits. Probiotics are commonly associated with improving gastrointestinal issues such as irritable bowel syndrome (IBS), diarrhea, constipation, and bloating.
The global increase in the occurrence of gastrointestinal disorders, including conditions like irritable bowel syndrome, inflammatory bowel disease, and diarrhea, is a key driver propelling market expansion. Probiotic dietary supplements offer significant advantages by enhancing nutrient absorption and preemptively addressing diverse medical conditions such as cancer, tooth decay, and neurological disorders. Furthermore, heightened consumer awareness about the advantages of regular health supplement consumption for illness prevention is catalyzing market growth. Besides, the emergence of the COVID-19 pandemic has also had a positive impact on the demand for probiotic dietary supplements. These supplements are sought after to bolster immunity and mitigate the risk of respiratory infections. The market's growth trajectory is further supported by extensive research and development endeavors aimed at identifying novel probiotic strains. Additionally, the aging global population, which is particularly susceptible to digestive ailments, is poised to fuel market growth.
Probiotic Dietary Supplement Market Trends/Drivers:
Rising prevalence of gastrointestinal ailments
Conditions such as irritable bowel syndrome, inflammatory bowel disease, and diarrhea are on the rise globally, prompting a heightened demand for effective solutions to address these health concerns. Probiotic dietary supplements, containing beneficial live microorganisms, have garnered attention for their potential to positively influence gut health and alleviate gastrointestinal discomfort. Moreover, individuals seeking relief from gastrointestinal issues are turning to probiotic dietary supplements as a natural and non-invasive approach. These supplements help restore the balance of the gut microbiota, which plays a pivotal role in digestive processes and overall well-being. By introducing specific strains of beneficial bacteria into the gastrointestinal tract, probiotic supplements aim to support optimal digestion, reduce inflammation, and enhance the body's ability to absorb nutrients.
Increasing consumer awareness regarding regular consumption of health supplements
The rising consumer awareness surrounding the advantages associated with regular consumption of health supplements is serving as a catalyst for the growth of the probiotic dietary supplement market. As individuals become more informed about the potential benefits of maintaining overall well-being through proactive measures, the demand for products like probiotic dietary supplements is experiencing a notable upsurge. Moreover, consumers are increasingly recognizing the potential of probiotic dietary supplements to contribute to improved digestive health, strengthened immunity, and enhanced overall vitality. This awareness is underpinned by a growing body of research and information highlighting the positive impact of probiotics on gut health, which in turn influences various aspects of physical and mental well-being. Moreover, the emphasis on preventive healthcare and the adoption of a holistic approach to wellness are driving individuals to seek solutions that support their long-term health goals. Probiotic dietary supplements align with this shift toward proactive self-care, offering a convenient and accessible means to nurture a balanced gut microbiome and foster a healthier lifestyle.
Introduction of extended-release and sugar-, dairy- and allergen-free formulations
The advancement in the development of extended-release and formulations that are free from sugar, dairy, and allergens has emerged as a significant driving force behind the growth of the market. These innovations cater to evolving consumer preferences and address specific health concerns, contributing to the market's expansion. Extended-release formulations have gained prominence due to their ability to provide a controlled and sustained release of probiotics within the digestive system. This leads to a prolonged presence of beneficial bacteria in the gut, potentially enhancing their effectiveness. Moreover, individuals are looking for supplements that align with their dietary choices and restrictions, such as avoiding added sugars, dairy products, or allergens that may trigger adverse reactions, thus propelling the market.
Probiotic Dietary Supplement Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global probiotic dietary supplement market report, along with forecasts at the global, regional, and country levels for 2023-2028. Our report has categorized the market based on form, distribution channel and application.
Breakup by Form:
- Powder Stick Pack
- Probiotic Drops
Capsule represents the leading segment
The report has provided a detailed breakup and analysis of the market based on the form. This includes powder stick pack, capsule, tablet, and probiotic drops. According to the report, capsules represented the largest segment.
Capsules provide a convenient and practical delivery method for probiotics. They offer a protective barrier that helps preserve the viability of live microorganisms, ensuring that a significant portion of the probiotic strains reach the gut in an active and viable state. This characteristic is crucial for the effectiveness of probiotics, as live cultures need to survive the harsh conditions of the stomach before reaching the intestines where they exert their beneficial effects. In addition, capsules enable accurate dosage control and contains a pre-measured quantity of probiotic strains, ensuring consistent dosing without the need for measuring or guesswork. This aspect is particularly important for individuals who prefer a standardized intake of probiotics as part of their daily routine.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy and Health Stores
- Online Stores
Pharmacy and health stores hold the largest market share
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacy and health stores, online stores, and others. According to the report, pharmacy and health stores accounted for the largest market share.
Pharmacy and health stores have emerged as dominant players, holding the largest market share in the probiotic dietary supplement market for several compelling reasons. Firstly, these establishments serve as trusted sources of health-related products, providing consumers with a sense of reliability and credibility. The association with pharmacies and health stores enhances the perceived quality and efficacy of probiotic dietary supplements, encouraging consumers to make informed purchasing decisions. Moreover, the expertise of pharmacists and knowledgeable staff in these settings plays a pivotal role in guiding consumers toward suitable probiotic products based on their individual health needs and preferences. This personalized approach adds value to the consumer experience, promoting higher levels of customer satisfaction and loyalty.
Breakup by Application:
- Food Supplement
- Nutritional Supplements
- Specialty Nutrients
- Infant Formula
Nutritional supplements account for the majority of market share
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes food supplements, nutritional supplements, specialty nutrients, infant formula, and others. According to the report, nutritional supplements accounted for the largest market share.
The increasing awareness and emphasis on maintaining overall health and well-being have prompted a surge in demand for products that support optimal nutrition. Probiotic dietary supplements offer a convenient and accessible way to enhance gut health and support the body's natural functions. Furthermore, the prevalence of gastrointestinal ailments and related health concerns has prompted consumers to seek proactive solutions. Probiotic supplements are recognized for their potential to alleviate digestive discomfort and promote gut balance, addressing a broad range of issues from irritable bowel syndrome to inflammatory bowel disease. This versatile functionality has led to heightened consumer interest in probiotics as part of their nutritional regimen.
Breakup by Region:
- North America
- Asia Pacific
- South Korea
- United Kingdom
- Latin America
- Middle East and Africa
Europe exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe has a long-standing history of valuing and embracing natural and holistic approaches to health and wellness. This cultural inclination toward preventive healthcare and wellness-oriented lifestyles has created a conducive environment for the adoption of dietary supplements, including probiotics. Consumers in Europe are often receptive to incorporating supplements into their routines to proactively support their health, which has fueled the demand for probiotic dietary supplements. In addition, stringent regulatory frameworks in Europe have led to higher quality standards for dietary supplements, including probiotics. The European Food Safety Authority (EFSA) plays a crucial role in evaluating health claims for food and dietary supplements, ensuring that products on the market are supported by scientific evidence. This regulatory rigor instills consumer confidence in the efficacy and safety of probiotic supplements, contributing to their widespread acceptance.
The competitive landscape of the market is characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are investing significantly in R&D to develop innovative probiotic strains and formulations with enhanced efficacy and targeted health benefits. This allows them to offer unique products that stand out in the market and cater to specific consumer needs. They are also expanding their product portfolios by introducing a wide range of probiotic dietary supplements tailored to different age groups, health concerns, and lifestyles. This diversification helps them tap into various consumer segments and address a broader market scope. Besides, companies are investing in effective marketing and branding strategies helps key players establish themselves as reputable and reliable providers of probiotic dietary supplements.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
- Chr. Hansen Holding A/S
- Custom Probiotics Inc.
- Dietary Pro Labs
- Koninklijke DSM N.V.
- NutraScience Labs (Twinlab Consolidated Holdings Inc.)
- Probi USA Inc. (Symrise AG)
- Protexin (Archer-Daniels-Midland Company)
- Reckitt Benckiser Group plc
- Vitakem Nutraceuticals Inc
- February 2021, the probiotics company Probi USA Inc. and health and wellness player Perrigo signed an agreement to introduce premium probiotic digestive and immune health concepts to Italy.
- BioGaia recently launched a new probiotic supplement specifically formulated for infant health. This product aims to support the development of a healthy gut microbiome in infants and young children.
- Custom Probiotics Inc. launched a line of probiotic supplements focusing on gut health and digestive wellness. These supplements feature a blend of diverse probiotic strains known for their ability to support digestion and maintain a balanced gut microbiota.
Probiotic Dietary Supplement Market Report Scope:
|Base Year of the Analysis
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Distribution Channel
||Powder Stick Pack, Capsule, Tablet, Probiotic Drops
|Distribution Channels Covered
||Supermarkets and Hypermarkets, Pharmacy and Health Stores, Online Stores, Others
||Food Supplement, Nutritional Supplements, Specialty Nutrients, Infant Formula, Others
||Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||BioGaia, Chr. Hansen Holding A/S, Custom Probiotics Inc., Dietary Pro Labs, Koninklijke DSM N.V., NutraScience Labs (Twinlab Consolidated Holdings Inc.), Probi USA Inc. (Symrise AG), ProbioFerm, Protexin (Archer-Daniels-Midland Company), Reckitt Benckiser Group plc, Vitakem Nutraceuticals Inc. etc
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Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the probiotic dietary supplement market from 2017-2028.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the global probiotic dietary supplement market.
- The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the probiotic dietary supplement industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.