Global Protein Supplements Market to Reach US$ 45.3 Billion by 2032, Impelled by Rising Health Consciousness

According to the latest report by IMARC Group, titled "Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032," the global protein supplements market reached a value of US$ 24.5 Billion in 2023. Protein supplements are intended to improve exercise recovery, increase muscle mass and enhance performance. Protein is considered to be an essential component of the human diet as it provides vital nutrients that aid in muscle repairing and boosting the immune system due to its composition of various types of amino acids. Consequently, protein supplements are mainly consumed by recreationally active adults, athletes and soldiers to improve their nutrient intake and muscle growth. Their intake also helps in enhancing the adaptive response to resistance training and yielding beneficial effects on muscle metabolism while maximizing the anabolic reactions of skeletal muscle in individuals.

Global Protein Supplements Market Trends:

The global market is primarily driven by the growing health consciousness among individuals. Coupled with the changing dietary patterns and the shifting lifestyle preferences of the masses, this is providing a boost to the demand for protein supplements. This is further supported by the rising awareness regarding the benefits of protein that has led to the growing consumer expenditure on health and wellness products. Along with this, the increasing popularity of gym culture and fitness activities in order to lead a healthy lifestyle among individuals is creating a positive market outlook. Moreover, several leading players are heavily investing in the launching of innovative product variants infused with diversified flavors, which is gaining widespread prominence among individuals. Additionally, continuous improvements in the e-commerce sector, the advent of home delivery models and the growing popularity of social media are acting as major growth-inducing factors. Other factors, including rapid urbanization, the growing prevalence of chronic illnesses and extensive research and development (R&D) activities conducted by key players, are also positively influencing the market. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 45.3 Billion by 2032, exhibiting a CAGR of 6.9% during 2024-2032.

Market Summary:

• On the basis of the type, the market has been segmented into casein, whey protein, egg protein, soy protein and others.
• Based on the form, the market has been segregated into protein powder, protein bars, ready to drink and others.
• On the basis of the source, the market has been categorized into animal- and plant-based.
• Based on the application, the market has been bifurcated into sports nutrition and functional food.
• On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, online stores, direct to customers (DTC) and others.
• Based on the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
• The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.) and Weider Global Nutrition LLC.
   

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