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Protein Supplements Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global protein supplements market size reached US$ 22.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.3 Billion by 2028, exhibiting a growth rate (CAGR) of 7.8% during 2023-2028.

Protein supplements refer to essential macronutrient dietary supplements, which are derived from various animal and plant-based sources, including wheat, poultry, pea, diary, and soybean. It is a rich source of fiber, carbohydrates, and sodium, which assists in fueling energy, recovering from injury, improving metabolism, and promoting muscle growth. On account of these properties, protein supplements are extensively consumed by sport athletes and bodybuilders to meet specific nutritional goals. At present, they are commercially available in powder, bars, and ready-to-drink (RTD) beverage formats. 

Protein Supplements Market Trends:

The widespread utilization of protein supplements in sports nutrition and the rising demand for weight management solutions represent the key factors primarily driving the market growth. This is further supported by the inflating disposable incomes, rising consumer expenditure on health and wellness, and the growing awareness amongst consumers regarding its various beneficial properties. In line with this, the steadily rising popularity of gym culture, along with the expanding enrollments or participation in various sports and fitness activities, such as aerobics and yoga, due to rising health consciousness and desire to lead an active and healthy lifestyle is acting as another growth-inducing factor. Additionally, the shifting inclination of consumers toward clean-label, plant-based protein supplements on account of the escalating concerns regarding animal welfare and the emerging trend of veganism is also propelling the market growth. Moreover, strategic collaborations amongst key players for launching innovative product variants in different flavors and formats, including powder, ready-to-drink (RTD) and bar formats, along with their easy accessibility across several online and offline distribution channels, are contributing to the market growth. Apart from this, aggressive marketing tactics, such as celebrity and sports personality endorsements by brands, are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global protein supplements market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, form, source, application and distribution channel.

Breakup by Type:

  • Casein
  • Whey Protein
  • Egg Protein
  • Soy Protein
  • Others
     

Breakup by Form:

  • Protein Powder
  • Protein Bars
  • Ready to Drink
  • Others
     

Breakup by Source:

  • Animal-Based
  • Plant-Based
     

Breakup by Application:

  • Sports Nutrition
  • Functional Food
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Stores
  • Direct to Customers (DTC)
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.) and Weider Global Nutrition LLC.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Type, Form, Source, Application, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.) and Weider Global Nutrition LLC
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Protein Supplements Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Casein
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Whey Protein
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Egg Protein
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Soy Protein
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast
7   Market Breakup by Form
    7.1    Protein Powder
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Protein Bars
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Ready to Drink
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Source
    8.1    Animal-Based
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Plant-Based
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Application
    9.1    Sports Nutrition
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Functional Food
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Distribution Channel
    10.1    Supermarkets and Hypermarkets
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Online Stores
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Direct to Customers (DTC)
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Others
        10.4.1 Market Trends
        10.4.2 Market Forecast
11  Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12  SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13  Value Chain Analysis
14  Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15  Price Analysis
16  Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Abbott Laboratories
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
           16.3.1.4 SWOT Analysis
        16.3.2    Amway
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
           16.3.2.3 SWOT Analysis
        16.3.3    Dymatize Enterprises LLC (BellRing Brands)
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    Glanbia PLC 
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
           16.3.4.3 SWOT Analysis
        16.3.5    GNC Holdings Inc. (Harbin Pharmaceutical Group)
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
        16.3.6    Herbalife International of America Inc.
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
           16.3.6.3 Financials
           16.3.6.4 SWOT Analysis
        16.3.7    Iovate Health Sciences Inc.
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
        16.3.8    Makers Nutrition LLC
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
        16.3.9    Melaleuca Inc.
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
        16.3.10    Nestlé S.A
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
           16.3.10.3 Financials
           16.3.10.4 SWOT Analysis
        16.3.11    Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
           16.3.11.1 Company Overview
           16.3.11.2 Product Portfolio
        16.3.12    Weider Global Nutrition LLC
           16.3.12.1 Company Overview
           16.3.12.2 Product Portfolio

List of Figures

Figure 1: Global: Protein Supplements Market: Major Drivers and Challenges
Figure 2: Global: Protein Supplements Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Protein Supplements Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Protein Supplements Market: Breakup by Type (in %), 2022
Figure 5: Global: Protein Supplements Market: Breakup by Form (in %), 2022
Figure 6: Global: Protein Supplements Market: Breakup by Source (in %), 2022
Figure 7: Global: Protein Supplements Market: Breakup by Application (in %), 2022
Figure 8: Global: Protein Supplements Market: Breakup by Distribution Channel (in %), 2022
Figure 9: Global: Protein Supplements Market: Breakup by Region (in %), 2022
Figure 10: Global: Protein Supplements (Casein) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Protein Supplements (Casein) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Protein Supplements (Whey Protein) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Protein Supplements (Whey Protein) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Protein Supplements (Egg Protein) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Protein Supplements (Egg Protein) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Protein Supplements (Soy Protein) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Protein Supplements (Soy Protein) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Protein Supplements (Other Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Protein Supplements (Other Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Protein Supplements (Protein Powder) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Protein Supplements (Protein Powder) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Protein Supplements (Protein Bars) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Protein Supplements (Protein Bars) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Protein Supplements (Ready to Drink) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Protein Supplements (Ready to Drink) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Protein Supplements (Other Forms) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Protein Supplements (Other Forms) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Protein Supplements (Animal-Based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Protein Supplements (Animal-Based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Protein Supplements (Plant-Based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Protein Supplements (Plant-Based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Protein Supplements (Sports Nutrition) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Protein Supplements (Sports Nutrition) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Protein Supplements (Functional Food) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Protein Supplements (Functional Food) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Protein Supplements (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Protein Supplements (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Protein Supplements (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Protein Supplements (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Protein Supplements (Direct to Customers (DTC)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Protein Supplements (Direct to Customers (DTC)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Protein Supplements (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Protein Supplements (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: North America: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: North America: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: United States: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: United States: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Canada: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Canada: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Asia-Pacific: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Asia-Pacific: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: China: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: China: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Japan: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Japan: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: India: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: India: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: South Korea: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: South Korea: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Australia: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Australia: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Indonesia: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Indonesia: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Others: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Others: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Europe: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Europe: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Germany: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Germany: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: France: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: France: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: United Kingdom: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: United Kingdom: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Italy: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Italy: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Spain: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Spain: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Russia: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Russia: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Others: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Others: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Latin America: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Latin America: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Brazil: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Brazil: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Mexico: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Mexico: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Others: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Others: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Middle East and Africa: Protein Supplements Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Middle East and Africa: Protein Supplements Market: Breakup by Country (in %), 2022
Figure 92: Middle East and Africa: Protein Supplements Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 93: Global: Protein Supplements Industry: SWOT Analysis
Figure 94: Global: Protein Supplements Industry: Value Chain Analysis
Figure 95: Global: Protein Supplements Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Protein Supplements Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Protein Supplements Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Protein Supplements Market Forecast: Breakup by Form (in Million US$), 2023-2028
Table 4: Global: Protein Supplements Market Forecast: Breakup by Source (in Million US$), 2023-2028
Table 5: Global: Protein Supplements Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Protein Supplements Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 7: Global: Protein Supplements Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Protein Supplements Market: Competitive Structure
Table 9: Global: Protein Supplements Market: Key Players


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Key Questions Answered in This Report

The global protein supplements market was valued at US$ 22.8 Billion in 2022.

We expect the global protein supplements market to exhibit a CAGR of 7.8% during 2023-2028.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of protein supplements.

The rising popularity of gym culture as well as sports and fitness activities, such as aerobics and yoga, along with the growing consumer inclination towards plant-based protein supplements, is primarily driving the global protein supplements market.

Based on the type, the global protein supplements market can be segmented into casein, whey protein, egg protein, soy protein, and others. Currently, whey protein holds the majority of the total market share.

Based on the form, the global protein supplements market has been divided into protein powder, protein bars, ready to drink, and others. Among these, protein powder currently exhibits a clear dominance in the market.

Based on the source, the global protein supplements market can be categorized into animal-based and plant-based. Currently, animal-based source accounts for the majority of the global market share.

Based on the application, the global protein supplements market has been segregated into sports nutrition and functional food, where sports nutrition currently holds the largest market share.

Based on the distribution channel, the global protein supplements market can be bifurcated into supermarkets and hypermarkets, online stores, Direct to Customers (DTC), and others. Currently, online stores exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global protein supplements market include Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.), and Weider Global Nutrition LLC.

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