Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032

Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A6005
Buy Now

Market Overview:

The global protein supplements market size reached US$ 24.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 45.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The increasing consumption of dietary supplements in daily routines, rising awareness about age related muscle loss, and the growing influence of social media influencers and celebrities are some of the major factors propelling the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 24.5 Billion
Market Forecast in 2032
US$ 45.3 Billion
Market Growth Rate 2024-2032 6.9%


Protein Supplements Market Analysis:

  • Major Market Drivers: Main factors such as increasing awareness about health and wellness trends and rising consciousness among individuals towards their diets to enhance muscle growth, improve overall health, and help in weight management. The growing fitness culture such as fitness apps, personal training services, and gym memberships is boosting the demand for protein supplements, thereby driving the market growth.
  • Key Market Trends: The increasing popularity of the vegetarian diet, along with the rising veganism is influencing the market trends across the globe. The increasing demand for ready-to-drink protein shakes and snack bars and the growing need for dietary supplements among the rising aging population to maintain muscle mass and strength.
  • Geographical Trends: The North American market constitutes the main protein supplements market share due to the strong focus on health and wellness with several consumers using protein supplements to support muscle building, general health, and weight loss efforts. The region has a robust fitness industry and the rising shift towards plant-based and specialized types like keto and paleo which is driving the growth of the market in the region.
  • Competitive Landscape: Some of the major market players in the protein supplements industry include Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.), and Weider Global Nutrition LLC, among many others.
  • Challenges and Opportunities: The market faces challenges such as regulatory scrutiny, competition from emerging alternatives such as whole food proteins, and concerns over ingredient transparency and product quality. However, the market faced significant opportunities such as expanding plant-based and organic product lines to meet the rising demand for vegan and environmentally friendly options. Partnerships with fitness and wellness and innovations in flavor and format are creating a positive outlook for the market.
     

Global Protein Supplements Market Report


Protein Supplements Market Trends:

Increasing awareness about health and fitness

As health consciousness is rising, individuals are seeking ways to achieve their fitness goals. Protein supplements provide a convenient source of essential amino acids crucial for muscle repair and growth. People are increasingly aware of the role protein plays in maintaining a healthy body composition and aiding weight management. According to an article by McKinsey&Company, indeed 40% of the general population surveyed now consider wellness a top priority in daily life the growing number of fitness choices, the exact counts are difficult to find, but fitness tech apps raised a record-breaking dollar 2 billion from investors in 2020. Similarly, in a survey of roughly 7500 consumers in six countries, 79% of respondents said they believe that Wellness is important and 42% consider it a top priority. This is further fueling the protein supplements market statistics.

Rising vegan and vegetarian lifestyles

The vegan and vegetarian population often faces challenges in obtaining adequate protein from plant-based diets alone. Protein supplements derived from sources like pea, soy, or rice offer a feasible solution, which caters to the dietary preferences of this growing demographic. According to an article by Deals on Health, vegan saves around 30 animal lives every month. By 2026, the vegan market will be worth $24.3 billion. Veganism could save almost 8 million human lives by 2050. Following a vegan lifestyle cuts 100% of bad cholesterol from a person's diet. According to the National Library of Medicine, a study found that 34% more patients on the plant-based diet had a reduction of atherosclerosis than those on the diet recommended by the American Heart Association. This is expected to bolster the protein supplements market forecast over the coming years.

Growing changes in lifestyles and dietary patterns

Modern lifestyles often lead to inadequate protein intake from regular diets. Protein supplements provide a quick and efficient solution for those with busy schedules or dietary restrictions. The shift towards plant-based diets has also boosted the demand for alternative protein sources, such as plant-based protein supplements. For instance, in August 2023, Herbalife Nutrition, a health and wellness company unveiled Herbalife V, a portfolio of plant-based products. The Herbalife V line features certified organic kosher and non-GMO verified products including two protein shake offerings and a variety of dietary supplements designed to improve gut and immune health. This is further driving the protein supplements market revenue across the globe.

Protein Supplements Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global protein supplements market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, form, source, application and distribution channel.

Breakup by Type:

  • Casein
  • Whey Protein
  • Egg Protein
  • Soy Protein
  • Others
     

Whey protein dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes casein, whey protein, egg protein, soy protein, and others. According to the report, whey protein represented the largest segment. Whey protein is a fast-digesting protein derived from milk which is driving its demand, thus boosting the protein supplements market growth. It is rich in essential amino acids and quickly absorbed by the body, which makes it a popular choice for post-workout recovery. It is available in three main forms, including whey concentrate, whey isolate, and whey hydrolysate.

Breakup by Form:

  • Protein Powder
  • Protein Bars
  • Ready to Drink
  • Others
     

Protein powder holds the largest share in the market

A detailed breakup and analysis of the market based on the form has also been provided in the report. This includes protein powder, protein bars, ready to drink, and others. According to the report, protein powder accounted for the largest market share. Protein Powder is a popular and versatile form of protein supplement which is further fueling the protein supplements market demand. It is available in various types, such as whey, casein, soy, and plant-based proteins. It is typically mixed with water, milk, or other liquids to create a protein-rich shake. It can be used as post-workout recovery shakes, meal replacements, or added to recipes like smoothies and baked goods.

Breakup by Source:

  • Animal-Based
  • Plant-Based
     

Animal-based dominates the market

The report has provided a detailed breakup and analysis of the market based on the source. This includes animal-based and plant-based. According to the report, animal-based represented the largest segment. Animal-based protein supplements are derived from animal sources, such as dairy (whey, casein), eggs, beef, chicken, and fish. They are usually complete proteins and contain all essential amino acids in adequate proportions. They are particularly popular among those looking to build muscle and recover after intense workouts due to their rich amino acid profiles which is creating a positive protein supplements market outlook.

Breakup by Application:

  • Sports Nutrition
  • Functional Food
     

Sports nutrition dominates the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes sports nutrition and functional food. According to the report, sports nutrition represented the largest segment. Protein supplements are widely used in sports nutrition to support athletic performance, muscle growth, and recovery. Athletes and active individuals often have increased protein needs to repair and build muscles after intense workouts. Protein supplements, such as protein shakes and bars, are convenient ways to meet these increased protein requirements. They can be consumed before or after exercise to enhance muscle recovery, reduce muscle breakdown, and promote muscle protein synthesis.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Stores
  • Direct to Customers (DTC)
  • Others
     

Online stores holds the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the protein supplements market report. This includes supermarkets and hypermarkets, online stores, direct to customers (DTC), and others. According to the report, online stores accounted for the largest market share. Protein supplements are widely available through online retailers and e-commerce platforms. Online stores offer a convenient way for consumers to explore a wide variety of brands and products from the comfort of their homes. Customers can compare prices, read reviews, and make purchases with ease. The online distribution channel also opens up access to a broader selection of products that may not be available in local stores.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

North America exhibits a clear dominance, accounting for the largest protein supplements market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The increasing awareness about the health benefits of consuming protein supplements represents one of the primary factors fueling the market growth in the North America region. Moreover, the rising health consciousness among the masses is bolstering the market growth in the region. Besides this, the growing purchase of protein supplement-based beverages and bakery products through online retail channels is influencing the market positively in the region.

Competitive Landscape:

The leading protein supplements market companies are using advanced biotechnology to create novel protein sources with improved nutritional profiles. This includes genetic modification of microorganisms or plants to produce proteins with enhanced amino acid compositions, allergen reduction, and increased digestibility. Moreover, product manufacturers are utilizing genetic testing, biomarker analysis, and artificial intelligence (AI)-driven algorithms to recommend specific protein blends and dosages tailored to the genetic makeup, fitness goals, and dietary preferences of an individual. They are also adopting the 3D printing technology to create customized protein bars and supplements. Consumers can select ingredients, flavors, and nutritional content to create products tailored to their specific needs. This allows for greater flexibility and personalization. Besides this, key players are adopting nanoencapsulation techniques to improve the solubility, stability, and absorption of protein supplements. Nano-sized particles can protect protein molecules from degradation, which ensures that they reach the bloodstream intact for optimal utilization.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Abbott Laboratories
  • Amway
  • Dymatize Enterprises LLC (BellRing Brands)
  • Glanbia PLC
  • GNC Holdings Inc. (Harbin Pharmaceutical Group)
  • Herbalife International of America Inc.
  • Iovate Health Sciences Inc.
  • Makers Nutrition LLC
  • Melaleuca Inc.
  • Nestlé S.A
  • Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
  • Weider Global Nutrition LLC
     

Recent Developments:

  • In 2022, Dymatize Enterprises LLC (BellRing Brands) launched its new plant-based protein supplement named Complete Plant Protein, which is developed with vegan ingredients like soy protein that contains 25g of protein in every pack.
  • In 2022, PlantFuel Life Inc., the scientifically focused plant-based wellness company announced its equity partnership with GNC Ventures, an innovation and technology arm affiliated with GNC, a global health and wellness brand. GNC Ventures is designed to uncover and strategically partner with companies leading category innovation through unique attributes, multi-touch points, and a consumer-centric mindset.
  • In 2024, Glanbia plc, the Better Nutrition company, announced that it agreed with the shareholders of Aroma Holding Company, LLC and related entities, and the owners of Flavor Producers LLC to acquire the business for an initial consideration of $300 million plus deferred consideration.


Protein Supplements Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Type
  • Form
  • Source
  • Application
  • Distribution Channel
  • Region
Types Covered Casein, Whey Protein, Egg Protein, Soy Protein, Others
Forms Covered Protein Powder, Protein Bars, Ready to Drink, Others
Sources Covered Animal-Based, Plant-Based
Applications Covered Sports Nutrition, Functional Food
Distribution Channels Covered Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.), Weider Global Nutrition LLC, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the protein supplements market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global protein supplements market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the protein supplements industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global protein supplements market was valued at US$ 24.5 Billion in 2023.

We expect the global protein supplements market to exhibit a CAGR of 6.9% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of protein supplements.

The rising popularity of gym culture as well as sports and fitness activities, such as aerobics and yoga, along with the growing consumer inclination towards plant-based protein supplements, is primarily driving the global protein supplements market.

Based on the type, the global protein supplements market can be segmented into casein, whey protein, egg protein, soy protein, and others. Currently, whey protein holds the majority of the total market share.

Based on the form, the global protein supplements market has been divided into protein powder, protein bars, ready to drink, and others. Among these, protein powder currently exhibits a clear dominance in the market.

Based on the source, the global protein supplements market can be categorized into animal-based and plant-based. Currently, animal-based source accounts for the majority of the global market share.

Based on the application, the global protein supplements market has been segregated into sports nutrition and functional food, where sports nutrition currently holds the largest market share.

Based on the distribution channel, the global protein supplements market can be bifurcated into supermarkets and hypermarkets, online stores, Direct to Customers (DTC), and others. Currently, online stores exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global protein supplements market include Abbott Laboratories, Amway, Dymatize Enterprises LLC (BellRing Brands), Glanbia PLC, GNC Holdings Inc. (Harbin Pharmaceutical Group), Herbalife International of America Inc., Iovate Health Sciences Inc., Makers Nutrition LLC, Melaleuca Inc., Nestlé S.A, Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.), and Weider Global Nutrition LLC.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More