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Global Sanitary Napkin Market to Reach US$ 32.8 Billion by 2027, Impelled by Growing Awareness About Feminine Hygiene

Published on Mar 29, 2022

The latest report by IMARC Group, titled “Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the global sanitary napkin market size reached US$ 24.4 Billion in 2021. A sanitary napkin, also known as a menstrual pad, is a thin pad made from absorbent materials, such as cotton or cellulose. It usually consists of wood cellulose with porous gel, rayon, polyester, and polyolefin fabrics. It helps absorb the menstrual flow while providing comfort to the user. Nowadays, sanitary napkins are available in different shapes, sizes, and disposable and bio-degradable variants. Besides this, the demand for sanitary napkins has been escalating as several manufacturers are introducing reusable sanitary pads that can be washed, dried, and reused.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Sanitary Napkin Market Trends:

In recent years, governments and various non-profit organizations (NGOs) in numerous countries have been undertaking initiatives to spread awareness among women about feminine hygiene, particularly in developing economies, which represents one of the key factors driving the market growth. Besides this, the introduction of cost-effective product variants is also escalating the demand for sanitary napkins. In addition, key players are launching premium napkins with wings and fragrances and organic and chemical-free pads that are safer and eco-friendly. They are also investing in aggressive promotional and marketing strategies to expand their consumer base. This, coupled with the widespread product availability in online stores, is creating a favorable market outlook across the globe. Furthermore, the rising disposable incomes of individuals, various technological advancements, such as the development of super-absorbent fiber technology, and the increasing number of companies offering sanitary pad subscription plans are some of the other factors propelling the market growth. Looking forward, IMARC Group expects the market value to reach US$ 32.8 Billion by 2027, expanding at a CAGR of 4.92% during the forecast period (2022-2027).

Market Summary:

  • Based on the product type, the market has been bifurcated into menstrual pads and pantyliners. At present, menstrual pads exhibit a clear dominance in the market.
  • On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. Amongst these, pharmacies account for the majority of the global market share.
  • Region-wise, Asia-Pacific holds the leading position in the market. Other major regions include North America, Europe, Latin America, and Middle East and Africa.
  • The competitive landscape of the market has also been examined, with some of the key players being Procter & Gamble Company, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, and Kao Corporation.


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