An absorbent item worn by women, primarily to absorb menstrual blood, sanitary napkin is a widely used product. It is impermeable to liquids and consists of layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics. In addition, fragrance and antibacterial agents are also included. Commercially, the first sanitary pads available in the market were in 1888, and now they represent an essential female hygiene product. According to the latest report by IMARC Group, “Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global sanitary napkin market reached a value of US$ 19.5 Billion in 2017.
There are a number of factors owing to which sanitary napkins have emerged as one of the most popular option for menstrual management. As a result of economic development and encouraging market conditions, the majority of women worldwide are now able to afford sanitary napkins. Although, this scenario varies in developed and developing regions. Diversification and innovations in the product design have facilitated the sanitary napkin market the developed regions. On the other hand, in the developing regions, aggressive promotions, rising education levels, and various initiatives taken by government and NGO entities to increase the awareness about the benefits of using of hygiene products have led to a rise in the demand for sanitary napkins. Further, the market is expected to reach a value of US$ 26.7 Billion by 2023, exhibiting a CAGR of around 5.4%.
On the basis of type, the global sanitary napkin market is segmented into menstrual pad and pantyliner. Among these, menstrual represents the most popular product type. The report has also segmented the market on the basis of distribution channel, including supermarkets and hypermarkets, pharmacies, convenience stores, etc. The market has further been analysed on a regional basis, covering Asia-Pacific, Europe, North America, Latin America, and Middle East and Africa. Currently, Asia-Pacific represents the largest market, followed by Europe. An analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are Procter & Gamble, Hengan International Group Company Limited, Kimberly-Clark Corporation, Edgewell Personal Care Company and Kao Corporation.
This report provides a deep insight into the global sanitary napkin market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the sanitary napkin industry in any manner.
Key Questions Answered in This Report:
- How has the global sanitary napkin market performed so far and how will it perform in the coming years?
- What are the key regions in the global sanitary napkin market?
- Which are the popular product types in the global sanitary napkin market?
- What are the price trends of sanitary napkins?
- What are the various stages in the value chain of the global sanitary napkin market?
- What are the key driving factors and challenges in the global sanitary napkin market?
- What is the structure of the global sanitary napkin market and who are the key players?
- What is the degree of competition in the global sanitary napkin market?
- How is sanitary napkin manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sanitary Napkin Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Market Breakup by Type
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Region
5.6 Market Forecast
5.7 SWOT Analysis
5.7.1 Overview
5.7.2 Strengths
5.7.3 Weaknesses
5.7.4 Opportunities
5.7.5 Threats
5.8 Value Chain Analysis
5.8.1 Overview
5.8.2 Research and Development
5.8.3 Raw Material Procurement
5.8.4 Manufacturing
5.8.5 Marketing
5.8.6 Distribution
5.8.7 End-Use
5.9 Porters Five Forces Analysis
5.9.1 Overview
5.9.2 Bargaining Power of Buyers
5.9.3 Bargaining Power of Suppliers
5.9.4 Degree of Competition
5.9.5 Threat of New Entrants
5.9.6 Threat of Substitutes
5.10 Price Analysis
5.10.1 Price Trends
5.10.2 Price Indicators
5.10.3 Price Structure and Margins
6 Market Breakup by Type
6.1 Menstrual Pad
6.2 Pantyliner
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.2 Pharmacies
7.3 Convenience Stores
7.4 Online
7.5 Speciality Stores
7.6 Others
8 Market Breakup by Region
8.1 North America
8.2 Europe
8.3 Asia Pacific
8.4 Latin America
8.5 Middle East and Africa
9 Sanitary Napkin Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Procter & Gamble
10.3.1.1 Company Overview
10.3.1.2 Description
10.3.1.3 Product Portfolio
10.3.1.4 Financials
10.3.1.5 SWOT Analysis
10.3.2 Kimberly-Clark Corporation
10.3.2.1 Company Overview
10.3.2.2 Description
10.3.2.3 Product Portfolio
10.3.2.4 Financials
10.3.2.5 SWOT Analysis
10.3.3 Hengan International Group Company Limited
10.3.3.1 Company Overview
10.3.3.2 Description
10.3.3.3 Product Portfolio
10.3.4 Edgewell Personal Care Company
10.3.4.1 Company Overview
10.3.4.2 Description
10.3.4.3 Product Portfolio
10.3.4.4 Financials
10.3.5 Kao Corporation
10.3.5.1 Company Overview
10.3.5.2 Description
10.3.5.3 Product Portfolio
10.3.5.4 Financials
10.3.5.5 SWOT Analysis
List of Figures
Figure 1: Global: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkin Market: Sales Volume (in Units), 2010-2017
Figure 3: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2010-2017
Figure 4: Global: Sanitary Napkin Market: Breakup by Type (in %), 2017
Figure 5: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2017
Figure 6: Global: Sanitary Napkin Market: Breakup by Region (in %), 2017
Figure 7: Global: Sanitary Napkin Market Forecast: Sales Volume (in Units), 2018-2023
Figure 8: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 9: Global Sanitary Napkin Industry: SWOT Analysis
Figure 10: Global Sanitary Napkin Industry: Value Chain Analysis
Figure 11: Global: Sanitary Napkin Industry: Porter’s Five Forces Analysis
Figure 12: Sanitary Napkin Average Prices: (in US$/Unit), 2010 & 2017
Figure 13: Sanitary Napkin Price Forecast: (in US$/Unit), 2018- 2023
Figure 14: Sanitary Napkin Price Structure
Figure 15: Global: Menstrual Pad Market: Sales Volume (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Pantyliner Market: Sales Volume (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Sanitary Napkin Market: Online Sales (in Million US$), 2010, 2017 & 2023
Figure 21: Global: Sanitary Napkin Market: Sales through Speciality Stores (in Million US$), 2010, 2017 & 2023
Figure 22: North America: Sanitary Napkin Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Europe: Sanitary Napkin Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Asia Pacific: Sanitary Napkin Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Latin America: Sanitary Napkin Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: Middle East and Africa: Sanitary Napkin Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: Sanitary Napkin Manufacturing Process: Process Flow
List of Tables
Table 1: Global: Sanitary Napkin Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2018-2023
Table 3: Global: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 4: Global: Sanitary Napkin Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 5: Sanitary Napkin: Raw Material Requirements
Table 6: Global: Sanitary Napkin Market Structure
Table 7: Global: Sanitary Napkin Market: Key Players