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Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global sanitary napkin market reached a value of US$ 23.63 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 4.7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Sanitary napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. For several years, women have relied on homemade cotton clothes to deal with the menstrual cycle. However, the growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe.

 

 
 

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Governments in numerous countries, in confluence with various non-profit organizations (NGOs), are undertaking initiatives to spread awareness among women about feminine hygiene, particularly in the developing economies. For example, governments in various African countries are distributing free sanitary napkins to school girls to promote menstrual education. Apart from this, manufacturers are introducing low-cost products and focusing on product diversification to expand their consumer-base. For instance, they are launching napkins with wings and fragrances while minimizing the pad thickness. Further, the market is also influenced by aggressive promotions and marketing strategies adopted by major players in the industry. Moreover, the improving purchasing power of women, coupled with the increasing number of companies offering sanitary pad subscription plans, is another factor leading to a rise in the demand for premium products.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sanitary napkin market, along with forecasts at the global and regional level from 2021-2026. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

 

 
 

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  • Menstrual Pad
  • Pantyliner
     

Menstrual pads currently represent the most commonly used product as they assist in absorbing more menstrual blood than pantyliners.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others
     

Pharmacies exhibit a clear dominance in the market as they are generally located in, or around, residential areas.

Regional Insights:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
     

At present, Asia Pacific enjoys a leading position in the global sanitary napkin market. This can be attributed to the rising disposable incomes and improving standards of living in the region.

Competitive Landscape:

The competitive landscape of the market has been analyzed along with the detailed profiles of the major players operating in the industry. Some of the key players covered in this report are:

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Hengan International Group Company Limited
  • Edgewell Personal Care Company
  • Kao Corporation
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion, Units
Segment Coverage Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company and Kao Corporation
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Sanitary Napkin Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Impact of COVID-19
    5.4    Market Breakup by Type
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Price Trends
        5.11.2    Price Indicators
        5.11.3    Price Structure and Margins
6   Market Breakup by Type
    6.1    Menstrual Pad
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Pantyliner
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Pharmacies
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Convenience Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Specialty Stores
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Europe
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Asia Pacific
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Latin America
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Sanitary Napkin Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10   Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Procter & Gamble
            10.3.1.1    Company Overview
            10.3.1.2    Description
            10.3.1.3    Product Portfolio
            10.3.1.4    Financials
            10.3.1.5    SWOT Analysis
        10.3.2    Kimberly-Clark Corporation
            10.3.2.1    Company Overview
            10.3.2.2    Description
            10.3.2.3    Product Portfolio
            10.3.2.4    Financials
            10.3.2.5    SWOT Analysis
        10.3.3    Hengan International Group Company Limited
            10.3.3.1    Company Overview
            10.3.3.2    Description
            10.3.3.3    Product Portfolio
        10.3.4    Edgewell Personal Care Company
            10.3.4.1    Company Overview
            10.3.4.2    Description
            10.3.4.3    Product Portfolio
            10.3.4.4    Financials
        10.3.5    Kao Corporation
            10.3.5.1    Company Overview
            10.3.5.2    Description
            10.3.5.3    Product Portfolio
            10.3.5.4    Financials
            10.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkin Market: Sales Volume (in Units), 2015-2020
Figure 3: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2015-2020
Figure 4: Global: Sanitary Napkin Market: Breakup by Type (in %), 2020
Figure 5: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Sanitary Napkin Market: Breakup by Region (in %), 2020
Figure 7: Global: Sanitary Napkin Market Forecast: Sales Volume (in Units), 2021-2026
Figure 8: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global Sanitary Napkin Industry: SWOT Analysis
Figure 10: Global Sanitary Napkin Industry: Value Chain Analysis
Figure 11: Global: Sanitary Napkin Industry: Porter’s Five Forces Analysis
Figure 12: Sanitary Napkin Market: Average Prices (in US$/Unit), 2015 & 2020
Figure 13: Sanitary Napkin Market Forecast: Average Prices (in US$/Unit), 2021-2026
Figure 14: Sanitary Napkin Market: Price Structure (US$/Unit)
Figure 15: Global: Menstrual Pad Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Menstrual Pad Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Pantyliner Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Pantyliner Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 20: Global: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 21: Global: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2015 & 2020
Figure 22: Global: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2021-2026
Figure 23: Global: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 24: Global: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 25: Global: Sanitary Napkin Market: Online Sales (in Million US$), 2015 & 2020
Figure 26: Global: Sanitary Napkin Market Forecast: Online Sales (in Million US$), 2021-2026
Figure 27: Global: Sanitary Napkin Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
Figure 28: Global: Sanitary Napkin Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
Figure 29: Global: Sanitary Napkin Market: Sales through Other Distribution Channel (in Million US$), 2015 & 2020
Figure 30: Global: Sanitary Napkin Market Forecast: Sales through Other Distribution Channel (in Million US$), 2021-2026
Figure 31: North America: Sanitary Napkin Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: North America: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Europe: Sanitary Napkin Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Europe: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Asia Pacific: Sanitary Napkin Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Asia Pacific: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Latin America: Sanitary Napkin Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Latin America: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Middle East and Africa: Sanitary Napkin Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Middle East and Africa: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Sanitary Napkin Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Sanitary Napkin Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: Global: Sanitary Napkin Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Sanitary Napkin: Raw Material Requirements
Table 6: Global: Sanitary Napkin Market: Competitive Structure
Table 7: Global: Sanitary Napkin Market: Key Players

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Key Question Answered in this Report

The global sanitary napkin market reached a value of US$ 23.63 Billion in 2020.

According to the estimates by IMARC Group, the global sanitary napkin market will exhibit moderate growth during the next five years.

The growing consumer awareness towards the need for maintaining good feminine hygiene during menstruation, represents one of the key drivers for the global sanitary napkin market.

The emergence of eco-friendly and biodegradable sanitary napkins to reduce carbon footprints represents one of the key trends in the global sanitary napkin market.

With the sudden outbreak of the COVID-19 pandemic, the sales of sanitary napkins have shifted from brick-and-mortar distribution channels over to online retail platforms.

On the basis of the type, the market has been classified into menstrual pad and pantyliner. Amongst these, menstrual pads hold the largest market share.

On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. At present, pharmacies exhibit a clear dominance in the market.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.

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