The global sanitary napkin market reached a value of US$ 21.6 Billion in 2019. Sanitary napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. For several years, women have relied on homemade cotton clothes to deal with the menstrual cycle. However, the growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe.
Governments in numerous countries, in confluence with various non-profit organizations (NGOs), are undertaking initiatives to spread awareness among women about feminine hygiene, particularly in the developing economies. For example, governments in various African countries are distributing free sanitary napkins to school girls to promote menstrual education. Apart from this, manufacturers are introducing low-cost products and focusing on product diversification to expand their consumer-base. For instance, they are launching napkins with wings and fragrances while minimizing the pad thickness. Further, the market is also influenced by aggressive promotions and marketing strategies adopted by major players in the industry. Moreover, the improving purchasing power of women, coupled with the increasing number of companies offering sanitary pad subscription plans, is another factor leading to a rise in the demand for premium products. Looking forward, IMARC Group expects the market to exhibit a moderate growth during 2020-2025.
Breakup by Type:
Menstrual pads currently represent the most commonly used product as they assist in absorbing more menstrual blood than pantyliners.
Breakup by Distribution Channel:
Pharmacies exhibit a clear dominance in the market as they are generally located in, or around, residential areas.
At present, Asia Pacific enjoys a leading position in the global sanitary napkin market. This can be attributed to the rising disposable incomes and improving standards of living in the region.
The competitive landscape of the market has been analyzed along with the detailed profiles of the major players operating in the industry. Some of the key players covered in this report are:
Key Questions Answered in This Report:
The global sanitary napkin market was worth around US$ 21.6 Billion in 2019.
According to the estimates by IMARC Group, the global sanitary napkin market will exhibit moderate growth during the next five years.
The growing consumer awareness towards the need for maintaining good feminine hygiene during menstruation, represents one of the key drivers for the global sanitary napkin market.
The emergence of eco-friendly and biodegradable sanitary napkins to reduce carbon footprints represents one of the key trends in the global sanitary napkin market.
With the sudden outbreak of the COVID-19 pandemic, the sales of sanitary napkins have shifted from brick-and-mortar distribution channels over to online retail platforms.
On the basis of the type, the market has been classified into menstrual pad and pantyliner. Amongst these, menstrual pads hold the largest market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. At present, pharmacies exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.
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