An absorbent item worn by women, primarily to absorb menstrual blood, sanitary napkin is a widely used product. It is impermeable to liquids and consists of layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics. In addition, fragrance and antibacterial agents are also included. Commercially, the first sanitary pads available in the market were in 1888, and now they represent an essential female hygiene product. According to the latest report by IMARC Group, “Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global sanitary napkin market reached a value of US$ 19.5 Billion in 2017.
There are a number of factors owing to which sanitary napkins have emerged as one of the most popular option for menstrual management. As a result of economic development and encouraging market conditions, the majority of women worldwide are now able to afford sanitary napkins. Although, this scenario varies in developed and developing regions. Diversification and innovations in the product design have facilitated the sanitary napkin market the developed regions. On the other hand, in the developing regions, aggressive promotions, rising education levels, and various initiatives taken by government and NGO entities to increase the awareness about the benefits of using of hygiene products have led to a rise in the demand for sanitary napkins. Further, the market is expected to reach a value of US$ 26.7 Billion by 2023, exhibiting a CAGR of around 5.4%.
On the basis of type, the global sanitary napkin market is segmented into menstrual pad and pantyliner. Among these, menstrual represents the most popular product type. The report has also segmented the market on the basis of distribution channel, including supermarkets and hypermarkets, pharmacies, convenience stores, etc. The market has further been analysed on a regional basis, covering Asia-Pacific, Europe, North America, Latin America, and Middle East and Africa. Currently, Asia-Pacific represents the largest market, followed by Europe. An analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are Procter & Gamble, Hengan International Group Company Limited, Kimberly-Clark Corporation, Edgewell Personal Care Company and Kao Corporation.
This report provides a deep insight into the global sanitary napkin market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the sanitary napkin industry in any manner.
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