Sanitary Napkin Market Research Report 2020-2025

Press Release:

Global Sanitary Napkin Market Driven by Rising Awareness About Feminine Hygiene

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global sanitary napkin market reached a value of US$ 21.6 Billion in 2019. Sanitary napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. For several years, women have relied on homemade cotton clothes to deal with the menstrual cycle. However, the growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe.

Global Sanitary Napkin Market

Governments in numerous countries, in confluence with various non-profit organizations (NGOs), are undertaking initiatives to spread awareness among women about feminine hygiene, particularly in the developing economies. For example, governments in various African countries are distributing free sanitary napkins to school girls to promote menstrual education. Apart from this, manufacturers are introducing low-cost products and focusing on product diversification to expand their consumer-base. For instance, they are launching napkins with wings and fragrances while minimizing the pad thickness. Further, the market is also influenced by aggressive promotions and marketing strategies adopted by major players in the industry. Moreover, the improving purchasing power of women, coupled with the increasing number of companies offering sanitary pad subscription plans, is another factor leading to a rise in the demand for premium products. Looking forward, IMARC Group expects the market to exhibit a moderate growth during 2020-2025.

Breakup by Type:

Menstrual Pad
Pantyliner

Menstrual pads currently represent the most commonly used product as they assist in absorbing more menstrual blood than pantyliners.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online
Specialty Stores
Online

Pharmacies exhibit a clear dominance in the market as they are generally located in, or around, residential areas.

Regional Insights:

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

At present, Asia Pacific enjoys a leading position in the global sanitary napkin market. This can be attributed to the rising disposable incomes and improving standards of living in the region.

Competitive Landscape:

The competitive landscape of the market has been analyzed along with the detailed profiles of the major players operating in the industry. Some of the key players covered in this report are:

Procter & Gamble
Kimberly-Clark Corporation
Hengan International Group Company Limited
Edgewell Personal Care Company
Kao Corporation

Key Questions Answered in This Report:

How has the global sanitary napkin market performed so far and how will it perform in the coming years?
What are the key regions in the global sanitary napkin market?
Which has been the impact of COVID-19 on the global sanitary napkin market?
Which are the popular product types in the global sanitary napkin market?
What are the key distribution channels in the global sanitary napkin market?
What are the price trends of sanitary napkins?
What are the various stages in the value chain of the global sanitary napkin market?
What are the key driving factors and challenges in the global sanitary napkin market?
What is the structure of the global sanitary napkin market and who are the key players?
What is the degree of competition in the global sanitary napkin market?
How are sanitary napkins manufactured?