Global Scented Candles Market to Reach US$ 805.2 Million by 2032, Propelled by the Rising Demand for Aromatherapy

May 23, 2023 | Homecare and Decor

The latest report by IMARC Group, titled "Scented Candles Market Report by Product (Container-Based, Pillar, and Others), Category (Mass, Premium), Raw Material (Paraffin Wax, Soy Wax, Beeswax, and Others), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032," finds that the global scented candles market size reached US$ 516.3 Million in 2023. Scented candles are a popular type of decorative item that emits fragrance when burned. These candles are typically made from a blend of wax, essential oils, and other aromatic compounds. They serve both functional and aesthetic purposes, providing a pleasant scent while adding ambiance to a room. The process of creating scented candles involves infusing the wax with various fragrances. Essential oils, derived from plants, are commonly used to add natural scents such as lavender, vanilla, or citrus. Synthetic fragrances may also be utilized to create a wide range of unique scents. The chosen fragrance is carefully blended into the melted wax before it solidifies, ensuring an even distribution of scent throughout the candle. Scented candles are often chosen based on personal preferences or specific moods they evoke. For instance, calming scents like chamomile or sandalwood create a relaxing atmosphere, while invigorating scents like peppermint or eucalyptus provide an energizing effect. In recent years, scented candles have gained popularity as they are used in homes, spas, and offices, to enhance the overall ambiance and create a welcoming environment.

Global Scented Candles Market Trends:

One of the primary factors driving the market is the rising demand for aromatherapy. Additionally, with an increasing emphasis on creating pleasant and inviting living spaces, scented candles have become integral to home décor. Individuals are seeking candles with aesthetically pleasing designs and appealing scents to enhance the ambiance and create a cozy atmosphere within their homes. Other than this, as consumers become more conscious about the harmful effects of synthetic scents, there is a growing preference for natural and organic scented candles. These candles are made from sustainable materials and use natural essential oils, appealing to eco-conscious individuals who prioritize environment-friendly options. Furthermore, the rising e-commerce platforms have significantly contributed to the accessibility and convenience of purchasing scented candles. Online channels offer a wide variety of candle options, enabling consumers to explore different fragrances, compare prices, and read reviews before making a purchase. In line with this, there has been escalating demand for scented candles as they are purchased for are considered thoughtful and versatile presents, suitable for a wide range of recipients and occasions such as birthdays, anniversaries, or holidays. Moreover, the market is further fueled by the rising popularity of social media platforms and influencers who showcase the aesthetic appeal and benefits of using these candles. Influencers often promote specific candle brands, scents, and creative ways to incorporate candles into home decor, thus driving consumer interest. Looking forward, IMARC Group expects the market value to reach US$ 805.2 Million by 2032, exhibiting a CAGR of 5.06% during the forecast period (2024-2032). 

Market Summary:

  • On the basis of the product, the market has been segmented into container-based, pillar, and others. Presently, container-based represents the largest segment.
  • Based on the category, the market has been classified into mass and premium. At present, premium accounts for the majority of the market share.
  • On the basis of the raw material, the market has been bifurcated into paraffin wax, soy wax, beeswax, and others. Currently, paraffin wax holds the largest market share.
  • Based on the distribution channel, the market has been segmented into hypermarkets and supermarkets, convenience stores, online stores, and others. At present, scented candles are majorly distributed through hypermarkets and supermarkets.
  • Region-wise, North America (the United States and Canada) exhibits a clear dominance in the market. Other major regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
  • The competitive landscape of the market has been examined in the report, with some of the key players being Bath & Body Works Inc., Bolsius International B.V., Bridgewater Candle Company, Candle-lite company, Conscious Candle Company, Diptyque, Lalique Group, Mvp Group International Inc., NEST New York, S.C. Johnson & Son Inc., Stonewall Kitchen, The Estee Lauder Companies Inc., The Yankee Candle Company Inc. (Newell Brands), and Thymes LLC.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Products Covered Container-Based, Pillar, Others
Categories Covered Mass, Premium
Raw Materials Covered Paraffin Wax, Soy Wax, Beeswax, Others
Distribution Channels Covered Hypermarket and Supermarkets, Convenience Stores, Online Stores, Others
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Bath & Body Works Inc., Bolsius International B.V., Bridgewater Candle Company, Candle-lite Company, Conscious Candle Company, Diptyque, Lalique Group, Mvp Group International Inc., NEST New York, S. C. Johnson & Son Inc., Stonewall Kitchen, The Estee Lauder Companies Inc., The Yankee Candle Company Inc. (Newell Brands), Thymes LLC, etc.
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Global Scented Candles Market to Reach US$ 805.2 Million by 2032, Propelled by the Rising Demand for Aromatherapy
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