The latest report by IMARC Group, titled “Sleep Mask Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” finds that the global sleep mask market size grew at a CAGR of around 5% during 2015-2020. A sleep mask, also known as an eye mask, is a fabric mask used while sleeping. It is designed to work by creating a seal between the skin around the eyes. Sleep mask offer better sleep at night by blocking artificial light that suppresses melatonin, the sleep-inducing hormone, resulting in sleeping issues or disorders like insomnia. Nowadays, sleep masks are available in different shapes, sizes, materials, and weights for individuals to help them fall asleep faster, increase sleep quality and allow them to sleep in disruptive environments.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Sleep Mask Market Trends:
The increasing number of people suffering from sleep disorders, such as restless leg syndrome, sleep apnea and insomnia, due to hectic lifestyles and the rising prevalence of night shift jobs is the primary factor bolstering the market growth. Besides this, various benefits associated with sleep masks represent another growth-inducing factor. Sleep masks prevent moisture from escaping, help individuals with incomplete eyelid closure and maintain hormone balance. The use of eye masks also results in less arousal, elevated melatonin levels and less time spent between falling asleep and reaching REM sleep. Furthermore, the expanding travel and tourism industry and a consequent increase in long-hour journeys by individuals have prompted them to adopt sleep masks. As a result, manufacturers are designing sleep masks with adjustable straps exclusively for travelers. They are also introducing gel-based sleep masks, which help reduce puffiness, stress, dark circles, and headaches, using mulberry silk and cotton blend for a super soft feel, which in turn, is attracting a wider consumer base. Looking forward, the market is expected to exhibit moderate growth during the next five years (2021-2026).
- Based on the product, the market has been segmented into regular, contoured, wrap around and others.
- On the basis of the distribution channel, the market has been classified into offline and online.
- Region-wise, the market has been segmented into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
- The competitive landscape of the market has also been examined, with some of the key players being Alaska Bear, Bedtime Bliss, Dream Essentials LLC, Earth Therapeutics, EcoTools, HappyLuxe, LumosTech Inc., Nidra Goods, PrettyCare, Sleep Master and Sonoma Lavender Co.
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